IBM Advances Marketing Automation with Unica
IBM has completed its acquisition of Unica, the recognized leader in marketing software solutions.
Together, IBM and Unica will deliver solutions and services that enable marketing success—offering CMOs and other marketers an even more compelling value proposition, which will undoubtedly be the strongest in the industry.
Through Unica, IBM provides enterprise software and cloud-based marketing solutions that help businesses streamline and automate the entire marketing process to create a consistent cross-channel brand experience and in turn, promote customer loyalty and satisfaction.
More than 1,500 organizations worldwide depend on Unica for their marketing management solutions. Unica’s advanced set of enterprise marketing management and cloud-based marketing solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations.
The acquisition of Unica complements the recent acquisitions of Coremetrics, which provides web analytics and behavioral marketing capabilities, and Sterling Commerce, which provides cross-channel selling and fulfillment capabilities. These acquisitions build on IBM's growing portfolio of industry software solutions designed to help companies automate, manage, and accelerate core business processes across marketing, demand generation, sales, ordering and fulfillment.