IBM's acquisition of San Mateo, CA-based Coremetrics, a leader in web analytics, will extend IBM's business analytics capabilities by enabling organizations to gain real-time insight into consumer interactions.
The Coremetrics acquisition will enhance IBM's ability to help businesses rapidly gain intelligence into social networks and online media sources through a cloud-based delivery model, and use this insight to create smarter, more effective marketing campaigns.
Today, Coremetrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education. Customers include Holiday Inn, PETCO, 1-800 Flowers, Office Depot, Victoria's Secret, Virgin Atlantic Airways and Seton Hall University.
Coremetrics offerings can provide real time intelligence on what consumers are saying about the products and services being offered to them and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where consumers interact with their brands. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.
Coremetrics offerings are a new addition to IBM's business analytics portfolio, with the web analytics capabilities clients need to help understand the shopping habits, likes and dislikes of their customers. In addition, Coremetrics' software complements IBM's existing software and services portfolio of offerings from WebSphere, information management and business analytics and optimization. Coremetrics' capabilities will help businesses empower their marketing professionals to automate and optimize their marketing processes and create the greatest possible return on their marketing expenditures.
Consistent with IBM's software strategy, IBM will continue to support and enhance Coremetrics' technologies and clients while allowing them to take advantage of the broader IBM portfolio.