Improve ROI and Take Your Business to the Next Level with IBM Social Business

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Forrester report on social networking

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Social Business for Sales and Marketing

With the burgeoning influence of social technologies and the web, your customers have become more web-savvy and demanding. They want highly personalized access to what they need, when they need it, anywhere and at any time.

Ninety-five percent of organizations are looking to get closer to the consumer in the next five years. Social collaboration software can help you bridge the gap.

IBM Social Business software provides the tools to help you create an exceptional online customer experience, foster loyalty and drive revenue.

• Build engaging websites with rich media such as videos, podcasts and images.
• Personalize the user web experience based on identity, clicks, device, browser, social networks, location or time of day.
• Deliver a flexible brand experience across communication channels such as smart phones, kiosks, tablets and more.

Scalable, innovative solutions to engage your customers

IBM provides an integrated approach based on solutions such as web authoring, personalization, mobile support and business analytics – all built on a scalable, secure standards-based platform.

The social collaboration portfolio and sales strategy helps to:

• Provide an enhanced web experience that includes native social and mobile capabilities.
• Create relevant and targeted web experiences that combine back-end applications, commerce solutions, social media sites and cloud-based services.
• Enable fact-based decisions using analytics to gain customer insight, optimize messaging and improve conversion rates.
• Improve search engine optimization by syndicating content across the web and into other online properties such as Facebook.

Exceptional value

IBM is the market leader in social collaboration platform software. Benefits and value:

• Ease of use - simple user interfaces are integrated with the applications your employees are familiar with.
• Enhanced security features - reduces risk and provides peace of mind.
• On-premise or cloud deployment - flexible, mobile deployment options allow you to connect and work anywhere at any time.
• Extensibility - a Social Business API Toolkit, based on open standards, lets you integrate easily with existing business applications.

Social Business software from IBM

The Social Business portfolio includes the right mix of capabilities and software to help you engage your customers:

• IBM Connections is social software that lets you access everyone in your professional network including colleagues, customers and partners.
• IBM Lotus Quickr offers team spaces, content libraries, team discussion forums, wikis and connectors to make it easy to share documents and information across teams.
• IBM Sametime delivers unified, real-time communication and collaboration services so you can accelerate how work gets done in a social business.
• IBM LotusLive offers online collaboration tools, email and social networking services to help you reduce IT costs and increase productivity.
• IBM WebSphere Portal provides a single access point to web content and applications, while delivering differentiated, personalized experiences for each user.
• IBM Lotus Notes and Domino (SG) IBM Lotus Notes and Domino provides a platform for the development and deployment of collaborative and workflow-driven business applications.
• IBM Web Content Management empowers business users and content owners to quickly create and manage intranet, extranet, Internet and portal assets.

Popular resources

• Case study: Northface (PDF, 73.4KB)Check out how North Face benefited with IBM content management and web services.