Consumer Products Software

Leverage the power of IBM Software consumer products solutions that help build direct relationship with consumers and make your business smarter.

Why IBM Software for Consumer Products

Smarter software is the muscle behind IBM solutions for Consumer Products. It’s powered by expertise gained from tens of thousands of client engagements, and it’s transforming the way industries – and the planet – work. IBM’s industry-leading experienced professionals, together with comprehensive technology and cost-effective methodologies, help Consumer Products companies thrive in the fast-paced global economy and help them to:

These smarter solutions powered by IBM software have key advantages:

The capabilities of IBM Software builds solutions on a set of integrated capabilities to deliver greater business value and competitive advantage. Below are some of the key software capabilities used by leading consumer products companies worldwide.

What we offer

Tackle strategic business challenges with smarter Consumer Product solutions in:

Build a direct relationship with consumers. By ‘getting connected,’ you can better understand and predict consumer behavior. Then you can leverage this insight to provide consumers with differentiated products that meet their needs.

Ensure that the right product is on the shelf at the right time. Increase trade promotion effectiveness. Improve retail collaboration, distributor management and direct store delivery.

Build smarter supply chains by accommodating advances such as downstream demand data and advanced predictive analytics.

Monitor and adjust to changing market, competitive and internal business conditions by integrating internal and external information, and by making this information visible through enterprise dashboards.

Accelerate time to value

IBM Industry Frameworks are software platforms that combine the business capabilities of award-winning IBM software capabilities with industry specific assets and best practices. IBM Industry Frameworks help clients deploy business solutions faster while lowering project cost and risk.

Learn more

To learn more about how IBM Consumer Products solutions can help your business grow, contact your IBM representative or IBM Business Partner.

Virtual Briefing Center

Consumer Products Virtual Briefing Center


Evidence of a Smarter Planet

IBM Business consulting

Check this page for IBM strategies and updates on key trends affecting your industry.

Smarter Commerce

Smarter Commerce

Put your customers at the center of your business with a Smarter Commerce approach.