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Welcome to the age of empowered customers. Marketing is no longer a one-way street — it’s a conversation. Personalization and collaboration are essential.

It’s no surprise then that the position of CMO is radically changing to accomplish three key imperatives:

At IBM LeadershipConnect, you’ll discover how IBM can be your premier partner in embracing the empowered customer, by enhancing the customer experience through analytics, engaging customers through social marketing and optimizing your marketing performance.

Want to see what ‘putting the customer first’ means in the 21st century?

Sign up for the Marketing track of this must-attend event by clicking the link below.

IBM LeadershipConnect 2013

Date: 21th March 2013
Venue: Sheraton Saigon Hotel & Towers, 88 Dong Khoi Street, District 1, Ho Chi Minh City,Vietnam