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Play. Business Analytics: Data Trends Let Businesses Spot New Opportunities

Business Analytics: Data Trends Let Businesses Spot New Opportunities

See how smarter analytics and the insights derived from it, lets various industries and businesses spot new opportunities, and uncover hidden connections.



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Locate IBM Software products fast based on your business need, product category or though the search tool or alphabetical product index.

Meet the experts  

Turn information into insight

George Parapadakis

George Parapadakis - ECM Business Value Advocate

Over 15 years specializing in ECM and leading the ECM Strategic Innovation Council, George can help you turn content into strategic advantage.

Drive enterprise operations

Jacques Pavlenyi

Elana Anderson - Director, Enterprise Marketing Management

Elana is an expert in interactive and relationship marketing, customer analytics and marketing technology.

Connect and collaborate

Grady Booch

Jacques Pavlenyi - IBM Collaboration Solutions, Market Segment Manager

Worldwide market manager for IBM Collaboration Solutions, focusing on unified communications and social collaboration.

Enable business service

Grady Booch

Grady Booch - IBM Fellow, Research Scientist

Recognized internationally for software architecture, engineering, and collaborative development, Grady can help you innovate and improve your software delivery.

Drive enterprise operations

Doug McClure

Doug McClure - Enterprise Architect, IBM Tivoli

Doug is an expert in business service management. Contact Doug to gain greater insight into your services, processes and transactions.

Connect and collaborate

Pierre Milcent

Pierre Milcent - Executive Consultant Social Business

Executive Consultant in IBM Collaboration Solutions focused on promoting social business usage in enterprises.

IBM Software communities

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Considering a purchase?

Smarter software is the muscle behind IBM solutions for industries. It’s powered by expertise gained from tens of thousands of client engagements, and it’s transforming the way industries – and the planet – work. Use the list of industry software solutions and locate yours. Then discover software that’s ready to work the way you do.

IBM Software industry solutions

  • Aerospace and Defense

    Improve program excellence, worldwide collaboration and product line engineering while maintaining the level of quality and traceability that your industry demands.

  • Automotive

    Speed deployment of best practices to meet industry challenges in consumer demands, technology development, globalization, integration and collaboration.

  • Banking

    Reduce costs and effectively manage risk with banking-specific software, solution accelerators and best practices.

  • Chemicals and Petroleum

    Achieve real-time visibility and process collaboration to speed problem determination and optimize resources with an industry framework.

  • Communications

    Create a smarter communications infrastructure, enable new business models, differentiate the customer experience and improve operational efficiencies with a strategic software platform.

  • Consumer products

    Increase sales by building direct relationships with consumers and optimizing retailer collaboration. Capitalize on your data to build smarter supply chains and make better, more informed decisions.

  • Electronics

    Capture new market opportunities by developing flexible, visible and collaborative value chains while directly engaging users in your innovation process.

  • Energy and Utilities

    Drive business agility and intelligent network transformation with an industry framework that helps integrate and manage utility systems.

  • Financial markets

    Address front-, middle- and back-office processes and develop multiple solutions for critical needs with a core platform designed for financial markets.

  • Government

    Focus on improving citizen services, increasing transparency, enhancing public safety and achieving a sustainable environment with a unified software platform for government.

  • Healthcare

    Improve safety and quality of care, process efficiency and patient and member satisfaction with industry solutions for healthcare providers, health plans and life sciences organizations.

  • Insurance

    Increase your sales and profits with smarter insurance solutions for core insurance transformation, customer care and insight, distribution and integrated risk management.

  • Media and Entertainment

    Build smarter solutions and address a rapidly changing market using a powerful platform uniquely positioned for media and entertainment organizations.

  • Military

    Improve interoperability, resilience, flexibility and more with an SOA-based, network-centric operations framework.

  • Mining

    Enhance supply chain planning, optimize operations and improve production.

  • Retail

    Implement a strategic software platform with quick pay-back projects for the customer-focused retail enterprise.

  • Travel and Transportation

    Strengthen your brand, optimize the traveler experience and improve performance -- while reducing costs - with solutions that address marketing, operations and management.

Industrial strength

Industries bring the challenges and opportunities of a smarter planet to life. An electric utility outmaneuvers severe weather (US) with advanced modeling and sensors to become more efficient and improve service. A city government repairs things before they break (US) using an advanced infrastructure management solution that helps control costs and reduce risk. A hospital proactively prevents infections and other health issues (US) by capturing and analyzing information in real time. A car manufacturer brings one of the world's first plug-in hybrid electric cars (US) to market with global, collaborative design processes and advanced simulation. An audio equipment maker solves problems fast and improves the sound of concerts (US) by connecting customer support representatives, audio engineers and experts from around the world.

Bridge the gap between your goals and the capabilities needed to meet them. The IBM Software products and brands you may already know are included in these capabilities and solutions.


Accelerate product and service innovation

  • Application lifecycle management

    Coordinate the flow of people, processes and information to build better products and services and control costs.

  • Complex and embedded systems

    A complete, collaborative approach across the engineering lifecycle helps you deliver differentiated, more competitive products.

  • Enterprise modernization

    Leverage existing investments, reduce maintenance costs and re-assign resources to meet new business requirements.


Deepen engagement with customers, partners and employees

  • Commerce

    Commerce is more complex and customers are in control. Improve their experience in the age of the empowered customer.

  • Enterprise marketing management

    Engage buyers in relevant, interactive dialogs across digital, social and traditional channels.

  • Smarter City Operations

    Leverage information. Anticipate problems. Improve resource management. Make city life more livable.

  • Social collaboration

    Twenty-two percent of time online is spent on social networking. Integrate social capabilities into your business.

  • Unified communications

    Create a unified communication and collaboration environment that’s easy for IT to manage and users to use.

  • Web experience

    The face of your business is the web. Deliver an experience that helps you market, sell, operate and manage.


Deliver enterprise mobility


Manage security, risk and compliance

  • Security

    Strengthen security to reduce costs, improve service, manage risk and enable innovation.


Enable the agile business


Optimize IT and business infrastructure


Turn information into insights

  • Big data

    Transform the exploding volume, velocity and variety of data into opportunity with analytics, visualization and more.

  • Business analytics

    Recognize trends and patterns that help you respond and anticipate events and changes to achieve breakthrough results.

  • Data management

    Lower the cost of data while improving insight to enable better business decisions.

  • Data warehousing

    Designed exclusively for advanced analytic processing to get answers fast and keep costs low.

  • Enterprise content management

    Unstructured information makes up 80 percent of the world’s information. Maximize its value and improve decisions.

  • Information integration and governance

    Achieve a single version of the truth, protect databases and enable regulatory compliance.

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George Parapadakis

ECM Business Value Advocate

George Parapadakis photo.George Parapadakis is an ECM Business Value Advocate in the ECM segment team in the UK and is founder and leader of the ECM Strategic Innovation Council in the UK. His role is focused on supporting IBM customers in maximising the value from their investment in ECM technologies, and in providing insight into new market trends such as Enterprise 2.0 and Social Media technologies. Previously, George has specialised in the use of ECM technologies to support Risk & Compliance solutions. George holds a BSc (Honours) in Computing Science and an MSc in Interactive Systems Design. He sits on the management committee of Intellect UK’s Document Management Group and is certified as “ECM Practitioner” as well as being awarded the title of “Master of Information Technologies (MIT)” by AIIM. He is a frequent speaker in conferences and regular writing contributor in various industry publications.


George's blog

George's opinions, thoughts, news and trivia around Information Management*


Other ways to connect with George:


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

Elana Anderson

Director, Enterprise Marketing Management

Elana Anderson photo.Elana Anderson, an expert data-driven marketing, is responsible for developing product strategies and guiding product development and go-to-market activities for IBM's Unica portfolio of products. Prior to her current role, Anderson was vice president of products at Unica Corporation, acquired by IBM in October 2010. Anderson joined to Unica with nearly 20 years of marketing and technology consulting experience. Before joining Unica, Anderson served as vice president and research director of the marketing practice at Forrester Research. A highly regarded marketing technology expert, Anderson directed Forrester’s marketing practice while focusing her own research agenda on customer marketing strategy, relationship marketing, interactive marketing, customer analytics, and marketing technology. Prior to joining Forrester, Anderson spent nearly 15 years in various roles exclusively focused on marketing strategy and technology.


NxtERA Marketing Blog

Elana Anderson’s musings, ideas, and — sometimes — random thoughts about data-driven marketing.*


Other ways to connect with Elana


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

Jacques Pavlenyi

IBM Collaboration Solutions, Market Segment Manager

Jacques Pavlenyi photo.Since joining IBM in 1998, Jacques Pavlenyi has launched web-based data services to the chemical industry, marketed WebSphere products to SMBs, supported the telecom and M&E industries, and is currently market manager for IBM collaboration solutions. He is passionate about the intersection of IT, marketing, and social media.


Jacques' blog - The SametimeBlog

Get a direct line into the IBM Lotus Sametime Product team! Join our bloggers as we discuss the unified communications marketplace and technology trends, where Sametime is going, and what's new with our partners, clients and more.*


Other ways to connect with Jacques


Jacques also recommends - The Collaboration Soapbox

This community is about furthering adoption of social software. Our members share their insight, experiences, and best practices encouraging the use of Lotus Quickr, Lotus Connections, and Lotus Sametime.


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

Grady Booch

IBM Fellow, Research Scientist

Grady Booch photo.Grady is recognized internationally for his innovative work in software architecture, software engineering, and collaborative development environments. He has devoted his life's work to improving the art and the science of software development.


Computing: The Human Experience, the story of the technology that changed humanity

A transmedia project engaging audiences of all ages in the story of the technology that has changed humanity.*


Other ways to connect with Grady


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

Doug McClure

Enterprise Architect, IBM Tivoli

Doug McClure photo.Doug is a Solutions Architect in Tivoli software development where he leads the architecture, design and implementation of large Business Service Management deployments for IBM worldwide. He is an industry recognized thought leader and subject matter expert in the area of BSM and publishes a widely followed blog on the subject.


Doug's Blog - BSM & ITSM

Doug shares his thoughts, ideas and commentary about Business Service Management and Information Technology Service Management and offers insight on how businesses can map their way towards getting to the next level in their quest for continuous improvement. He also comments on industry activity and assorted success stories.*


Other ways to connect with Doug

Follow on Twitter: twitter.com/dmcclure


Doug also recommends the following communities:


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.

Pierre Milcent

Executive Consultant Social Business

Pierre Milcent photo.Responsible for promoting social business and collaboration solutions in enterprises. He developed business value approach to demonstrate to customers how social business can provide innovation, knowledge sharing and better cooperation inside and outside the firewall. Pierre has been involved in many workstation projects since 20 years, from the desktop to portal technologies. He is present in many conferences and forums about social networking and its impact in organizations.


Pierre Milcent's blog

The blog is related to all news informations about enterprise 2.0 and social_networking transformation in the organizations.*


Other ways to connect with Pierre


Pierre also recommends: The Collaboration Soapbox


*Postings on non-IBM sites are independent of IBM and do not necessarily represent IBM's positions, strategies or opinions.