Social Media Solution

Turn social insights into action by creating dialogs, building advocacy and improving loyalty

Social media is a fundamentally new type of marketing, but it is still marketing; at its core is the requirement to engage and connect with customers in interactive dialogs. IBM Enterprise Marketing Management (EMM) solutions can help improve return on investment (ROI) and alleviate siloed efforts. IBM offers a range of social media marketing capabilities to facilitate these dialogs across customer awareness, centralized decisioning and cross-channel execution.

Solution Components

The IBM Enterprise Marketing Management Social Media Marketing Solution is supported by the following products:

  • IBM Unica Campaign and IBM Unica Interact

    Match customers to offers and marketing messages for any and all channels – across social, digital and traditional – using Campaign for outbound marketing and Interact for real-time decisioning for inbound channels.

  • IBM Unica Campaign

    Engage in one-to-one dialogues with fans and followers within social media channels like Facebook and Twitter.

  • IBM Unica eMessage and IBM Unica Interact

    Extend the reach of campaigns by empowering customers to share communications with trusted friends and contacts by inserting SWYN (share with your network) or FTAF (forward to a friend) links into web offers served by Interact or emails sent by eMessage.

  • IBM Unica Interact

    Deliver real-time offers inside of social widgets and applications like Facebook

Integrate traditional and new media efforts into one coordinated, effective marketing effort.

  • Tap into social media to improve awareness and understanding of customers in aggregate and at the individual level - including creating attributes for a customer’s brand affinity, product sentiment, disposition or topics of interest.
  • Leverage these customer insights to better match customers to marketing messages and offers across both inbound and outbound marketing campaigns.
  • Execute campaigns across all channels, - from campaigns in traditional channels that have been informed by social insights to social sharing, and real-time targeting for social media widgets and applications.

Today’s emerging and ever-evolving social media platforms offer marketers dynamic new ways to extend brand reach and encourage customer loyalty. Consumer adoption of social media is pervasive. In hot pursuit, marketers are following customers by incorporating social media into their marketing mix.

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