Deliver a personalized conversation across all channels

The IBM Enterprise Marketing Management Personalization Solution combines deep segmentation and lifetime behavioral data with the tools necessary to take action and reach customers through traditional channels such as print, stores and call centers; and through digital channels including the web, email, display advertisements, mobile devices and social media.

Solution Components

The IBM Enterprise Marketing Management Personalization Solution is supported by the following products:


The Enterprise Marketing Management Personalization Solution can help your organization enhance the one-to-one customer conversation and create opportunities for conversion, higher lifetime value and greater retention over the full customer life cycle.

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Personalization Solution Resources

Services, Training & Certification