Improve planning, budgeting and operational management of all marketing programs

The IBM Marketing Resource Management solution is a complete set of capabilities for managing the growing operational complexities. Available through an enterprise software or on-demand deployment model, IBM provides everything you need to improve return on investment (ROI) and better manage your marketing operations.

Solution Components

The IBM Enterprise Marketing Management Marketing Operations Solution is supported by the following products:


The IBM Marketing Resource Management solution allows you to:

IBM's Marketing Resource Management solution can help you improve marketing velocity, visibility, capacity, alignment, compliance and ROI through these benefits: