Generate leads and convert them into loyal customers

The IBM Lead Management solution is a complete set of capabilities for generating leads and converting them into loyal customers. When leads are not well managed, efficiency of sales decreases and the cost of marketing increases. The gap between sales and marketing can get even wider, resulting in a loss of productivity and an inability to achieve critical objectives.

Solution Components

The IBM Enterprise Marketing Management Lead Management Solution is supported by the following products:

  • IBM Unica Campaign

    Deliver personalized, relevant marketing messages across all touch points

  • IBM Unica Leads

    Deliver quality leads to improve close rates and increase revenue

  • IBM Unica Optimize

    Determine the optimal contact strategy over time for your customers

  • IBM Unica eMessage

    Engage customers and prospects with timely, personalized email and mobile messages



















With IBM's Lead Management solution, you can improve every aspect of the lead management process:

Generating highly qualified, sales-ready leads is harder than ever. Most marketers are trying to do so using a mix of disconnected technologies and manual processes. The result is disjointed marketing, inadequate sales coordination, uninterested prospects and missed revenues.

IBM helps marketers to generate, nurture and convert quality leads into loyal customers through improved quality of leads, automation of lead management processes and the ability to act promptly on qualified leads.

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Lead Management Solution Resources

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