Interactive Marketing Solution

Deliver a personalized conversation across all channels

The IBM Interactive Marketing solution is a complete set of capabilities you can use to engage in newly personal, relevant marketing to conquer today’s inbound-outbound, online-offline, anytime, real-time world.

Solution Components

The IBM Enterprise Marketing Management Interactive Marketing Solution is supported by the following products:


IBM’s solution delivers on four fundamentals that power interactive marketing:

With IBM, you can put the power of interactive marketing to work:

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Interactive Marketing Solution resources

Services, Training & Certification