Deliver a personalized conversation across all channels
The IBM Interactive Marketing solution is a complete set of capabilities you can use to engage in newly personal, relevant marketing to conquer today’s inbound-outbound, online-offline, anytime, real-time world.
The IBM Enterprise Marketing Management Interactive Marketing Solution is supported by the following products:
Deliver personalized, relevant marketing messages across all touch points
Determine, in real-time, the right message to present in inbound marketing channels
Engage customers and prospects with timely, personalized email and mobile messages
Streamline marketing processes and improve marketing management
Make highly relevant product recommendations through multiple channels
Email marketing solutions for optimized customer engagement
Gain unprecedented insight into your customer’s inbox
Trigger event-driven, targeted emails
IBM’s solution delivers on four fundamentals that power interactive marketing:
With IBM, you can put the power of interactive marketing to work:
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