Accountable Advertising Solution

Automate paid search and targeted display advertising

The IBM Enterprise Marketing Management Accountable Advertising Solution provides you with powerful tools to automate paid search and targeted display advertising. Combined with powerful analytics data about user behavior specific to each marketing touch point, the industry’s most advanced attribution system shows the value of each channel and program to the overall marketing mix.

Solution Components

The Enterprise Marketing Management Accountable Advertising Solution is supported by the following products:

As consideration cycles lengthen and advertising channels proliferate, marketing and advertising teams are being asked to do more with a declining budget and justify their investments. The Enterprise Marketing Management Accountable Advertising Solution helps marketers achieve the following objectives in order to gain a competitive advantage:

• Better segment and target paid search and display campaigns with detailed analytics data.
• Understand the impact of all marketing programs and continuously adjust advertising campaigns and spend for maximum results using a single, integrated platform.
• Maximize the efficiency of large, complex paid search campaigns.
• Syndicate data out to multiple display vendors for greatest advertising reach and effectiveness testing.

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Accountable Advertising Solutions Resources

• White paper: Appropriate Attribution: Addressing the Dramatic Inaccuracies Associated with Last-Based Campaign Attribution in Digital Analysis
• Webinar: Advanced Attribution for Optimized Advertising

Services, Training & Certification

• Training & Certification
• Services (US)