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UK IMPACT 2010

UK Impact2010. The Premier Conference for Business and IT Leaders. Discover, Interact, Optimise. Download the presentations from the day. Watch the videos from the day.

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Below you can view the agenda from UK IMPACT 2010.

Time              Description
08:45 – 09:15 Coffee & registration
09:15 – 09:20 Introduction
09:20 – 10:10 IMPACT Key Note 'The Decade of Smart Is Upon Us. What If You Could Change the World?'

Bio

Craig Hayman is the General Manager of the Application & Integration Middleware (AIM) business unit for IBM Software Group. He leads an organization of more than 8,000 software development, marketing, services, and sales professionals spanning more than 25 locations worldwide, and is responsible for IBM's WebSphere portfolio and other strategic middleware technologies, including Web application servers, transaction and messaging systems, business integration technology, e-commerce servers, and industry-oriented middleware solutions.

Prior to this current role, he was Vice President, WebSphere, with responsibility for Application & Integration Middleware (AIM) software development and portfolio responsibility for Business Process Management, Connectivity, Application Infrastructure and DataPower.

He was previously Vice President, Development and Customer Support for Lotus, Vice President, Solutions Development for Software Group, Vice President, Worldwide Development Pervasive Computing and Vice President, Software Group Strategy.

Craig joined IBM in 1997 working on XML standards to represent objects in transactional systems. In 1999, he co-led the revamp of the IBM development tools and the resulting WebSphere Studio product line which was launched in 2001 together with the underlying development environment eclipse.org. From 2000 to 2002, he was Director, WebSphere Development and led the product development and support of the WebSphere Application Server and the foundation the WebSphere platform. In 2002 he was named Vice President of Strategy, IBM Software Group, with responsibility for software strategy across the WebSphere, Lotus, Tivoli, DB2 and Rational product lines. From 2003-2005 Craig was Vice President, Worldwide Solutions Development, responsible for delivering IBM's Industry Solutions, RFID, Client Technology and Voice products.

Prior to joining IBM, Craig co-founded an enterprise tools vendor after holding IT positions at British Telecom and Credit Suisse First Boston. He holds a Bachelor of Science degree in Computer Science and Electronics from the University of London.

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We are at the dawn of the decade of smart. Although disruption has never come faster, pressure has never been higher, and competition has never been more fierce, successful organisations are not just changing themselves, but changing the world. To do so, they are making themselves more dynamic, collaborative, and connected. During this session, Craig Hayman will describe how customers have redefined the way they work to succeed in today's smarter planet. He will share insights into how the business environment is changing and how you can get started working smarter. You will discover the fundamental capabilities that will help drive agility into your organisation and enable your company to outperform.

10:10 – 11:00 The Road to Smarter Work: An Analyst's View

Bio

For the last ten years Gary has worked as an analyst and consultant, providing advice to end-user organisations on Enterprise Architecture, technology selection and IT strategy. He has also advised technology vendors and services companies ranging from the leading IT companies to start-ups on topics such as product strategy, competitive analysis and business planning.

Gary’s current research interests include – BPM, Cloud Computing, SOA, Data Management, Green IT, Innovation, the Role of the CIO, Legacy Modernization and Infrastructure. Prior to joining Bathwick, Gary was Research Director at Ovum. While at Ovum he launched a number of Ovum’s research programmes on the topics of innovation, open source, intellectual property, middleware, infrastructure and the CIO agenda.

Before becoming an analyst Gary worked as a software engineer then an IT Architect in the UK and France, developing and designing mainframe and large-scale client-server applications. Gary is frequently quoted in the worldwide trade press and is a well-known speaker at conferences, on topics as varied as 'The future of the CIO' and Outsourcing.

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Gary is a Partner and CTO at the Bathwick Group, the UK research and analyst firm. He leads the company's research portfolio, and is responsible for the development of the company's benchmarking technology. Gary’s current research interests include – BPM, Cloud Computing, SOA, Data Management, Green IT, Innovation, the Role of the CIO, Legacy Modernisation and Infrastructure.

In his presentation Gary will talk about how working smarter can help us transform the way we do business, and explain the role that our IT infrastructure has to play in providing a basis for business processes that are more efficient, effective and agile. Gary will also talk about the key infrastructure trends that are helping to make smarter work a reality. The presentation will also cover the steps that end-user organisations need to take in order to start down the road towards smarter work and Gary will share some of the experiences from his clients as they have set about transforming their business processes.

11:00 – 11:30 Break
11:30 – 12:30 Transforming Barclays Global Middleware
Kenny Marritt, Barclays Global Head of Middleware, Global Infrastructure and Service Delivery

Bio

Kenny Marritt is Global Head of Middleware at Barclays Bank. Kenny has over 250 staff across the UK, India, Singapore and the Philippines who provide middleware infrastructure to meet the application hosting and integration needs of the retail and commercial banking businesses of the bank. Kenny has held several IT leadership positions over the past 20 years and was previously Head of Channels at Grupo Santander.

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Since early 2009, the Barclays Global Middleware team have been working with IBM Software Group and IBM Global Business Services on their transformation to a shared utility model for delivering middleware. This journey has not only required changes to the way the Bank provisions technology to the lines of business, but also their organizational structure, funding models and the methods they use to engineer solutions and provide service delivery. Come and hear about the benefits they have seen to-date, the lessons they have learned and their ambitious plans for the future.

What will you walk away with?

  1. How Barclays Global Middleware are working with IBM to reduce their operational costs and improving responsiveness to business demands with the delivery of shared, dynamic infrastructure using WebSphere, Information Management, Lotus and Tivoli software
  2. The current gap in the market for rigorous middleware engineering methods and tools, and how Barclays is working with IBM Rational to close the gap
  3. Innovative techniques for creating strategic technology roadmaps
12:30 – 13:30 Lunch

Discover: Smarter Work for Financial Services

Hosted by Elizabeth Lumley, Special Projects Editor at Finextra
Elizabeth has been covering the financial technology and data industry for 16 years for a variety of publications. Focus areas include trading room infrastructure, enterprise application technology, back office operations, market and reference data, investment management technology, retail and transaction banking innovation as well as Basel II compliance risk management and regulations.
Elizabeth is in charge of the multimedia output at Finextra, which includes video interviews, webcasts and social media interaction with the financial community.

Time             Description
13:30 – 14:15 Financial Markets and Banking in Flux

Bio

Before joining IBM, Nigel Solkhon held the position of Senior Market Analyst, Securities & Derivatives Markets with S.W.I.F.T. (Society for Worldwide Interbank Financial Telecommunications) Marketing Division from May 1994 to January 1998. Nigel was also responsible for the global relationship between ISITC, FIX (Financial Information Exchange) and S.W.I.F.T. and is also a Board Member of SIMA (Securities Industry Management Association).

Prior to joining S.W.I.F.T. Nigel was responsible for the London based Investment Managers for Bank Of New York Global Custody. Whilst at Bank Of New York Nigel was an executive member of the ISITC (Industry Standardisation for Institutional Trade Communication) Europe initiative from its establishment in 1993 until moving to S.W.I.F.T. in 1994.

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In the session we will look at the post credit crunch, the transition made by the markets whilst looking forward to the future and how we are working with clients to enable change.

14:15 – 14:20 Room change
14:20 – 15:05 Reduce Risk and Increase Visibility using Business Activity Monitoring

Bio

Richard has worked in IBM for 10 years and held a number of Consulting IT Specialist and technical roles across development, consulting and technical sales.  He currently focusses on Business Process Management solutions for Financial Markets clients.

Richard is a Chartered Engineer and a Chartered IT Professional, holds a First class degree in Mathematics from the University of Cambridge and Distinction in his Diploma in Computer Science also from Cambridge and is currently doing an MBA at University of Warwick- Warwick Business School.

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In this session Richard Brown will present a case study on a successful project at a major investment bank, to reduce the risk and errors and improve visibility in their collateral management process. The principles are widely applicable and the discussion will also include examples that include monitoring Equity trade flows and payments.

15:05 – 15:30 Break
15:30 – 16:15 Faster Payments – The challenges of delivering one of the most complex messaging solutions in the World

Bio

Darren has extensive experience in architecting UK Domestic Payments Solutions – having represented Lloyds TSB on both business and technical industry bodies whilst performing the role of Business Unit Architect.

Experience in architecting and delivering high performance, robust and secure solutions with IBM MQ and MQ Broker technologies. Darren has spent 21 years at Lloyds TSB and has been involved in payments at Lloyds TSB since 1999, including his role as Lead Architect on Straight Through Payments (STP) - a group wide payment strategy for a simplified payments architecture to deliver faster payments for over 15 million customers. He joined STG in 2007 to head up the newly formed banking practice department and has held a seat on the committee of the UK Payments Administration (formally APACS), the trade payments association for the promotion of faster payments for the whole of the UK banking community. His knowledge of payments and the system architecture, design and implementation required to provide an integrated solution covering all areas of risk and compliance is second to none.

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The delivery of the Faster Payments system has undoubtedly put UK Payments at the forefront of payment processing solutions. The project was one of the most complex messaging solutions ever developed – at an industry cost of over £500,000,000 – with most Banks implementing Websphere based solutions to handle their message processing needs.

So why was it so difficult and costly to deliver, and what lessons can be learned for other high volume, critical message processing solutions? Issues such as:

As a member of the Payments Industry-wide Technical Design Authority (TDA), and a consultant to many member Banks, Darren Capehorn will give some insight into what these challenges meant and how the industry addressed the challenge.

Discover: Smarter Work for Retail

Hosted by Joanna Perry, Acting Features Editor, Retail Week

Time             Description
13:30 – 14:15 Meeting the demands of the smarter consumer – United Kingdom view

Bio

Chris Osborne is a retail solutions specialist in IBM's software business. He is responsible for ensuring that our UK solutions portfolio generates business value by addressing the key industry issues faced by our retail clients. Before moving into this role Chris worked as a management consultant focusing on CRM in the retail industry as part of IBM's Global Business Services team and at PriceWaterhouse Coopers prior to joining IBM. Chris began his career working on the client side with Boots the Chemists where he was instrumental in the implementation of the Advantage Card loyalty scheme.

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Today's globally integrated world is creating complex challenges and huge opportunities for society as a whole, and nowhere is this more evident than in the retail industry. Consumers have radically altered their spending habits; many of them are switching from one primary retailer to another or shifting a significant portion of their purchases to secondary retailers in every retail segment. This presentation will share UK retail customer insight illustrating what is increasingly important to customers in a downturn and share ideas for where retails can improve their performance.

14:15 – 14:20 Room change
14:20 – 15:05 Smarter Retail Supply Chains

Bio

David Wright is an Optimisation and Supply Chain specialist in IBM's software business. He is responsible for supporting optimisation and supply chain initiatives within the IBM sales organisation in North East Europe. He has been working with IBM ILOG for 4 years mostly as a field sales brand specialist and is primarily focused on optimisation solutions for the Retail and Consumer Products sectors.

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Have you asked yourself the question how flexible can my Retail Supply Chain be? How do you reduce cost, free up cash, and improve service. In today's challenging economy, retail companies are looking for proven strategies to reduce overall supply chain cost, free up working capital, and maintain or increase customer service levels. Learn how to implement strategies that allow retail companies to leverage smarter, more flexible supply chains and to cut costs while at the same time prepare for growth.

15:05 – 15:30 Break
15:30 – 16:15 Retail Customer Session

Application Infrastructure & Development

Time             Description
13:30 – 14:15 Cloud-based WebSphere Infrastructure & Appliances: its All About Choices

Bio

Marc Haberkorn is currently the product manager for WebSphere CloudBurst Appliance, WebSphere Virtual Enterprise, and WebSphere Application Server Hypervisor Edition. He holds an MBA from Duke University's Fuqua School of Business, and a bachelor's degree in computer engineering from Penn State University. Marc previously worked as a software engineer in the WebSphere Technology Institute, contributing to architecture and implementation of emerging WebSphere technologies.

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Is your forecast cloudy? You're in luck. IBM WebSphere has released a myriad of offerings covering the public, private, and IBM clouds. Exploitation of cloud technologies can significantly reduce the time and expense of many different types of enterprise projects. Join us in this session for an overview of new cloud based WebSphere offerings and learn about some of the important considerations in selecting the right mix for your business. This session will focus on the WebSphere Cloudburst Appliance as well as WebSphere Application Server options for deployment to public and private clouds.

14:15 – 14:20 Room change
14:20 – 15:05 Using OSGi in Modular WebSphere Applications

Bio

Jeremy Hughes is the release architect for the WebSphere Application Server support for OSGi applications. He has been a member of the WebSphere development team since 2001. Prior to OSGi Applications he led the design and delivery of Web Services technologies in V5.0 to V7.0.

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OSGi is a dynamic Java modularity technology that originally was exploited mostly by constrained Java runtime systems. In the last few years, OSGi has become the modularity technology of choice for all the major Java EE platform vendors, including IBM WebSphere Application Server. The use of OSGi has typically been internal to a Java EE platform runtime rather than being exposed to the applications running on that platform but it also has much to offer, in terms of versioning and dynamic provisioning, to enterprise applications themselves. This session discusses the new WAS support for deploying and managing applications as sets of OSGi bundles and some of the new features of OSGi v4.2 such as its declarative component assembly model.

15:05 – 15:30 Break
15:30 – 16:15 customer speaker: BSkyB's Experiences using the WebSphere CloudBurst Appliance V1.1

Bio

Chris is a ""hands on"" WebSphere Architect with over 13 years experience implementing and maintaining complex solutions for a range of companies in the Telecommunications, Finance, Government and Media sectors. Chris Joined BSkyB from Lloyds Banking Group in 2008 and within the WebSphere team is responsible for the design as well as working on implementations and ongoing support of several IBM WebSphere products (Process Server, Fabric, Monitor, Portal) across BSkyB.

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At Impact 2009, IBM announced the launch of the WebSphere CloudBurst Appliance. BSkyB witnessed this launch and were very keen to understand the device's potential. This presentation details their experiences to date, and their vision for incorporating the appliance into their organization. Details will include bringing the device in house, setting up the cloud, and doing deployments. BSkyB will also discuss the customisation process, and how they used the extend / capture and scripting capabilities to add content including WebSphere Process Server. The presenters will share their lessons learned as they continue their journey using WebSphere CloudBurst for agile environment provisioning and simplified WebSphere Administration.

Business Process Management

Time             Description
13:30 – 14:15 Successful Strategies for BPM Adoption & Rapid Deployments

Bio

Paul is a BPM specialist in IBM's software business. He has worked with IBM's BPM suite for 5 years as a field technical sales specialist primarily focused on delivering client value across the WebSphere BPM suite from process modelling, process execution and Business Activity Monitoring. Paul has significant hands on experience developing solutions and proofs of concept for many customers with a strong focus on combining BPM processes and BAM tools to maximise process insight and business value from the IBM BPM suite.

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This session will focus on best practices around BPM adoption, structuring BPM projects, and role-based responsibilities within your organisation. Attendees will gain an understanding of how to utilise these best practices when conducting their own projects. The session will then bridge to an overview of the prescriptive rapid deployment methodologies for quickly deploying human-centric BPM projects across Teamworks & Dynamic Process Edition.

14:15 – 14:20 Room change
14:20 – 15:05 An Introduction to Lombardi

Bio

Magnus is a BPM specialist in IBM's software business. He is responsible for supporting BPM initiatives within the IBM sales organisation in North East Europe. He has been working with Lombardi for 4 years as a senior sales engineer.

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This session will give you an introduction to IBMs latest acquisition, Lombardi. The value proposition of BPM isn’t just about rapid delivery of software applications to support business process requirements; it’s about enabling continuous process improvement across the organization through technology use. Learn how Lombardi helps you to design, control, monitor, optimise processes and continuously improve processes.

15:05 – 15:30 Break
15:30 – 16:15 How Visa Europe's New Clearing and Settlement System Does It Faster, Smarter and Better

Bio

Justin Snoxall is a professional and dynamic business leader with the leading card payment processor worldwide, consistently delivering on key strategies through the use of technology and his development teams. Justin's consultancy expertise is often called upon with his broad experience of the payments industry, focussed on clearing and settlement processes, instruments and applications and his continuous strategic thinking grounded on extensive enterprise knowledge and acumen.

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Change is a constant as are the new challenges it creates, such as the pressure to deliver faster and smarter product offerings and service with less capacity to do so. In response to this inevitability, Visa Europe fought change with change, revamping its Clearing and Settlement system to increase response speed and flexibility to local market demands, providing painless payment transactions for every European member. Attend this session to learn how Visa Europe's plan to have the best payment processing platform for today and tomorrow resulted in a system that would work around customers, not the other way around.

Connectivity & Integration

Time             Description
13:30 – 14:15 File Processing in WebSphere Message Broker

Bio

Ben Thompson is a Senior IT Specialist in IBM Software Group's EMEA Laboratory Services Team in Hursley, UK. Ben joined IBM Hursley in 2000 and worked in the WebSphere Message Broker Test team for 3 years before starting his current consultancy role in which he has extensive experience architecting and implementing solutions using the WebSphere product portfolio with IBM customers worldwide. Ben's main product specialties are with WebSphere Message Broker, WebSphere Transformation Extender, WebSphere MQ and the WebSphere adapters. In addition to his day job, Ben regularly publishes IBM Support Packs and articles on the IBM Developerworks website. You can reach Ben via email at bthomps@uk.ibm.com.

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Organisations are frequently integrating file-based systems into an enterprise service bus (ESB) as critical integration technologies. Since V6.1, WebSphere Message Broker has provided file processing capabilities through the FileInput and FileOutput nodes. What are they, what can they do, how can you use them in your processing? How can you best use WMB's file support with WebSphere MQ File Transfer Edition (MQ FTE)? What are the latest improvements to file support in WebSphere Message Broker? These questions and more will be answered in this session.

14:15 – 14:20 Room change
14:20 – 15:05 Real World view of WebSphere Datapower Appliances

Bio

Bharat is a subject matter expert on DataPower appliances. In his current role as technical pre-sales specialist, Bharat works closely with his customers across all sectors and industries to understand and work through their key challenges, future strategy and the role DataPower can play in such programmes/ projects. He particularly enjoys undertaking first of a kind projects and successfully delivering solutions through innovation and collaboration. In his 14 years of experience in the IT Industry, Bharat has undertaken a variety of roles including software design and development, security architecture and consulting services. He is also an IBM University Relations Ambassador and is invited to give guest lectures at Warwick and Aston University. He can be reached at bharat.bhushan@uk.ibm.com.

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WebSphere DataPower SOA Appliances provide a powerful platform for gateway and ESB application layer connectivity, security and processing. Areas of focus for this session include overview of DataPower product family, latest features and Architectural patterns from real world customer deployments demonstrating functions of the device in addressing a variety of use cases. This session is ideal for Technology/ Enterprise/ SOA/ Application/ Integration Architects with/ without experience of DataPower concepts.

15:05 – 15:30 Break
15:30 – 16:15 Faster, cheaper and more secure; how and why AXA Wealth uses IBM DataPower

Bio

Dominic is the Principal Architect for AXA Wealth UK, managing a diverse portfolio of platforms, technologies and business challenges. His team of 8 Architects and Consultant Analysts enjoy a very high degree of business interaction and help shape both the technology strategy and the applications designed to meet that strategy. The platforms for which he is responsible manage assets in excess of £12 billion, offer online pension administration and provide comparison quotation, rendering and security services including an internally developed two-factor authentication mechanism. Having worked previously in Aerospace & Defence and the Service Sector, Dominic has spent the last decade in financial services and holds or has held at varying points in his career a Masters Degree in Computing Science, a CISSP computer security accreditation, several financial services accreditations and an MCSE systems engineering qualification; he is now writing up his dissertation for an MTECH Masters Degree at Brunel University and in his spare time enjoys bee keeping, mole trapping and sailing his gaff rigged Falmouth working boat.

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Two years ago, AXA Wealth faced a severe challenge, delivering a seamless business proposition using SOAP messaging across the Internet in tight timescales and with a limited budget. Using the IBM XI50 DataPower Appliance contributed to a very successful software delivery but, more importantly, it has created a capability that has now been reused many times. Instead of training in-house business developers to create security solutions, AXA are now using the Appliance to provide security, monitoring and repudiation services for a wide range of applications including sending investment information, receiving instructions from third parties, providing printing services, using the Government Gateway and powering an Internet single sign-on solution. This talk will cover the Architecture of the solution, the advantages and challenges of appliance based security and what it means to project delivery and propositional flexibility to use this device.

SOA & Governance

Time             Description
13:30 – 14:15 BPM and SOA Best Practices

Bio

Mark Ketteman is a member of IBM's World Wide SOA Tiger Team. With almost 30 years of experience in IT he has been concentrating on SOA projects for the last three years. He is a prominent IBM speaker on SOA and Business Process Management.

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This session will present Lessons Learned and best practices gathered from 100s of successful client projects using BPM and SOA techniques. This session will cover best practices for business architecture, rule of content, rule of assets, role alignment, meta model dilemma, variability, multi-level processes, game changing requirements process and enterprise driven modeling.

14:15 – 14:20 Room change
14:20 – 15:05 Seeing through the Cloud

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Cloud computing promises a future in which applications and services will be easily deployed in real-time into an infrastructure that is scalable, internet-based, measurable, self-managing and secure. In this future, you won't have to own your own hardware, over-provision for peak load or pay for computing costs you don't use. However, how much of this is hype, and how much is reality? In this session we will discuss the state of cloud computing in the industry and in IBM, explain where IBM WebSphere is heading for cloud computing and talk about how cloud computing intersects with other key IBM Software Group initiatives like Web 2.0 and what this means to our customers.

15:05 – 15:30 Break
15:30 – 16:15 Building trust in existing services and accelerating reuse through policy driven SOA

Bio

David Buchanan is a Consulting IT Specialist and WebSphere Technical Professional. Based in the UK, he has nearly 20 years experience helping customers adopt IBM Software. For the last three years he has specialised in WebSphere Service Registry and Repository.

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In this session, you will learn how to leverage the support of policies in WSRR and how they can be consumed by other products. We will first categorise the policies in order to understand the differences between them. Then you will learn to clearly distinguish the Policy Decision Point from the Policy Enforcement Point and the Policy Management Points. Then using several types of policy we will see how to author them, and then how they are enforced by WSRR or the runtime environment. You will learn what the existing challenges with SOA Policy management are and how to best handle them.

Discover: Smarter Work for Business

Time             Description
13:30 – 14:15 We need to work smarter: Building a Collaborative Organisation that Drives Innovation and Performance

Bio

Doug Coombs has over 25 years’ industry experience. Based in the UK, he is primarily responsible for supporting IBM’s Business Process Management strategy to clients, partners and IBMers. Business Process Management (BPM) drives the mandate to optimise business performance.

Coombs joined FileNet, acquired by IBM in 2006, as a pre-sales consultant and progressed to leading the team for the Europe North region. He joined Product Marketing in 2003, specialising in Business Process Management, before taking the lead role for Product Marketing in EMEA for FileNet and subsequently IBM’s Enterprise Content Management portfolio. In 2009 Coombs completed an Advocacy role for IBM’s Information and Analytics strategy, consulting on IBM’s information management, integration and analytics capabilities, before joining the newly formed Business Process Management Tiger Team.

Prior to joining FileNet in 1995, Coombs spent five years at BP plc as a developer and business consultant within client computing and oil products distribution group.

Coombs is a graduate of the University of Northumbria with a BA Hons degree in Business Studies.

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Think about the time you spend just looking for the right expertise and information to do your job. It can really add up – to two hours a day on average. The advantages of working smarter by working together more effectively, collaboratively, can give time back while achieving better results – applying the right expertise for the task at hand. This track is designed to help organisations maximize people's effectiveness working together, whether applied to a specific problem, integrated into a business process, or made part of a broader organizational strategy. Learn how to foster innovation through broader participation across the organisation and optimise costs associated with how people work to tap into the full value of your workforce.

14:15 – 14:20 Room change
14:20 – 15:05 We need to respond more quickly: Drive Growth through Insights & Innovation

Bio

Leif Davidsen is the product manager for WebSphere Message Broker. Leif is based in Hursley Labs, UK, and was previously the Industry Marketing lead in the WebSphere Product Marketing team and the program content lead for the SOA Connectivity and Integration marketing program. Leif brings his strong Connectivity experience and has over 10 years in Connectivity Solutions and before that another 10 years in transaction processing.

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Today's business landscape is undergoing more rapid and transformative change than ever before. All markets including Financial as well as commodity are unpredicatable. Customers are changing preferences and expectations faster than many companies can respond. Understanding how your business operates and responds can transform your opportunities through agile and connected business processes. Your existing and new assets become the engines of innovation needed to address the challenges of today’s dynamic marketplace. With 42% of people forced to make decisions with the wrong information once a week you need to leverage enhanced awareness and understanding across ecosystems through agile processes, connected systems and strategies that span the breadth of your dynamic business network across employees, customers, partners, and suppliers, enabling you to drive innovation. Learn about solutions, tools, methodologies and best practices that will help you to discover insights that enable rapid change and innovation.

15:05 – 15:30 Break
15:30 – 16:15 We need to measure the value – Solving the business case challenge

Bio

Andy Martin is a consultant in IBM Software Group. He leads the WebSphere Business Value Assessment team in North East Europe. The role of the team is to work with customers to create business cases for WebSphere solutions. He has over 20 years experience in business consulting and the creation of business cases for new technology adoption covering: Business Process Management (BPM), Service Orientated Architectures, Enterprise Integration Architectures, e-business and Enterprise Resource Planning (ERP) packages. Andy qualified as a Chartered Accountant with Coopers and Lybrand specialising in computer audit.

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Delivering the promise of business agility and flexibility – solving the business case challenge with a customer example from the Telco industry.

Learn through a customer case study how to simplify process models, accelerate business change through rules and policy management, and discover how that leads to lower cost of on going change and faster ROI.

Main Auditorium

Time             Description
16:15 – Close Drink Reception on Terrace

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