It's no longer a BtoB or BtoC relationship. It’s PtoP.
People to people isn't about file sharing. It means that every department, from HR to marketing to product development to customer service, uses social media the way it uses any other tool and channel to do its job. A company that uses social networking tools fluently to communicate with people inside and outside the company acts as a Social Business.
So what does a Social Business look like?
A Social Business isn't just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organisation–both internally and externally.
IBM has identified three distinct characteristics of a Social Business:
- A Social Business is engaged – deeply connecting people, including customers, employees, and partners, to be involved in productive, efficient ways.
- A Social Business is transparent – removing boundaries to information, experts and assets, helping people align every action to drive business results.
- A Social Business is nimble – speeding up business with information and insight to anticipate and address evolving opportunities.
On May 18th 2011, IBM hosted it’s first Get Social Roadshow at Altitude, London.
Check out each of the recorded sessions from the London Get Social Roadshow where you can watch the following:
Jon Mell: IBM European Sales Leader for Portal & Social Software discusses What is a Social Business?
See our European Sales Leader for Portal and Social Software , Jon Mell position the world of Social Collaboration. Jon has been involved in the field of social and collaboration tools for over 10 years, and prior to IBM ran the consulting team at Headshift, part of Dachis Group so is best place to provide insight, thought leadership and direction for the Enterprise keen to embrace this vibrant opportunity.
Rooven Pakkiri: Head of Social Business & Collaboration ay Digirati talks about the Social Business imperative
Rooven Pakkiri, Head of Social Business and Collaboration at IBM Business Partner, Digirati, talks about why his company selected the IBM Connections platform as the technology they wanted to deliver to customers in the Social Business marketplace. He shares why he believes the Social Business revolution will dwarf the dot.com revolution and the powerful market forces that are aligned to effect this change. Finally, Rooven provides a compelling demonstration of the Digirati customised Connections platform based around a global Engineering Company (Green Batt) and shows the specific business benefits and transformational qualities of Collaborative platforms
Isabelle Delaunois: Debeers discusses user generated best practice
Hear from Isabelle Delaunois, as one of the key stakeholders for the "Social Innovation" project within Element Six, Isabelle is charged with amalgamating user generated best practice, problem solving and project resources, driven by social networks, into the overall mix of company information sources. With almost ten years experience in this field, Isabelle has been closely involved in how companies discover, acquire and disseminate information in meaningful ways, to enhance innovation and prevent "overload".
Chris Crummey: Worldwide Business Unit Executive, IBM evangelises the Collaboration Platform
Recomended viewing. Christopher is is one of the most requested and popular presenters at IBM. A World Wide Business Unit Executive and is the lead "evangelist" for the IBM Collaboration Software brand. See him evangelise IBM's Collaboration Platform, technology road map, and competitive marketplace.
