IBM BusinessConnect 2013

Realise the Art of the Possible
Thank you for joining and see you next year.

Time Agenda
08:30 – 09:30 Registration
09:30 – 11:00 'Welcome' Stephen Smith, VP Software Group, IBM UK & Ireland
'Transforming for growth in the digital world' David Stokes, Chief Executive, IBM UK and Ireland

'Transforming for growth in the digital world'
David Stokes
, Chief Executive, IBM UK and Ireland

The UK economy is entering a period of recovery. However, growth is low and challenges still lie ahead. Against this backdrop, the digitisation of our world has led to the mass generation of data, a new natural resource and a phenomenon fuelled further by the advent of social, mobile and cloud. How can UK business capitalise on these technologies to drive innovation and business growth whilst delivering real value to the customer?

'Driving competitive advantage in the era of smart' Craig Hayman, General Manager, Industry Solutions, IBM Software

'Driving competitive advantage in the era of smart' Craig Hayman, General Manager, Industry Solutions, IBM Software

A new era of smarter business is upon us, led by four areas of technology: mobile, social, cloud, and big data and analytics.  Combined, these are transforming the way business is done in fundamental ways.

'Growing rugby through values and performance: on the pitch and off' Ian Ritchie, CEO RFU
Watch the video now

'Growing rugby through values and performance: on the pitch and off' Ian Ritchie, CEO RFU
Watch the video now

The RFU are the custodian of the game of rugby union in England. With the Rugby World Cup coming in 2015 and successful game at all levels they have a bright future.
In this talk their CEO Ian Richie will discuss their ambitious strategy to harness this opportunity to grow the participation in the game and how they are aligning their organisation to deliver this.
Playing a part in that strategy are IBM as the Official Analytics provider to the RFU. Ian will give his perspective on why he believes this long term partnership was a win win for all concerned and the role he believes IBM can play in helping the RFU deliver on their strategic objectives.

11:00 – 11:30 Break
 

Smarter Analytics & Big data

Smarter Commerce

Social Business

Mobile

Cloud & Smarter Infrastructure

Security

11:30 – 12:00

Lauren Walker, Big Data Analytics Leader, IBM UKI

‘Customer Centricity – the Competitive Differentiator’

Details

Details
Organisations are bringing people, analytics and technologies together to find new ways of building deeper relationships with the customer as a segment of one. The four major market trends and capabilities - Big Data Analytics, Mobile, Cloud and Social are now converging via digital. Understand and explore the latest trends in the market and hear how some industries are turning every customer interaction into an opportunity, and turning Big Data Analytics into the true voice of the consumer. This is an hour long session.

Craig Hayman, General Manager, Industry Solutions, IBM

'Your customer in context'

Details

Details
Today’s customers are smarter. They decide when, where and how the buying process begins and ends, and who will be part of it. They are mobile and social – connecting with you and each other – and have high expectations. Winners take loyal customers and make them advocates. They maximise every moment in the customer journey by creating and delivering intuitive customer interactions with a smarter approach to commerce. From adaptive procurement to supply management, to personalised marketing and seamless cross-channel sales, to relevant and responsive customer service, find out how to deliver a delightful customer experience every time, in every predicting their needs, preferences and intentions to deliver seamless, intuitive customer interactions. In this exciting session, learn how to engage with your customer in context - predicting their needs, preferences and intentions to deliver seamless, intuitive customer interactions.

Stuart McRae, Executive Social Business Evangelist

‘What is a Social Business?’

Details

Details
Social business is not the same as social media. Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organisations succeed.

Gareth Mackown, GBS UKI Mobility Leader, IBM

'Getting to an Enterprise Mobile Strategy'

Details

Details
Innovative businesses are becoming mobile enterprises. They connect with mobile customers, build insights through more powerful analytics, deliver more convenient and relevant customer engagements, and improve management and customer service by linking front-end functionality with back-end data. However, the world of mobility is moving at an astonishing rate. Hear from IBM's mobility consulting leader about approaches to developing a mobility strategy, deciding where to start and working out whether you are taking full advantage of the mobile channel and providing a competitive user experience. Introduced by Mike Spradbery, UKI Mobile Lead, IBM.

Moe Abdula, IBM Vice President Strategy Smart Cloud Foundation

'Unleash Business Innovation with Next Generation Cloud Computing'

Details

Details
The emergence of social, mobile, analytics and cloud are fundamentally changing how we live, work and interact and today’s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation. Hear how the next era open architecture is fundamental to your cloud journey.

Angela Sasse, Professor of Human-Centred Technology & Director, Research Institute in Science of Cyber Security

'Making Security More Productive'

Details

Details
Many security policies and mechanisms are not effective because employees do not comply. The reason is that security it too cumbersome and time-consuming – and both individuals and organisations want to be productive. Angela will present a new way of implementing productive security solutions.

12:10 – 12:40

‘Customer Centricity – the Competitive Differentiator’ continued.

Details

Details
Lauren's session continues examining how industries and organisations are achieving Customer Centricity through a series of real-life use cases.

David Stobs-Stobart, Head of Insight, Reevoo

'Visualising the future of the consumer, Turning customer feedback analysis into actionable insight'

Details

Details
Discover how you can put customers at the centre of your business by visualising their potential buying experience. Explore new ways to deliver flawless customer engagement. Attendees of this session will discover how engaging with the customer and building trust empowers customer centric decision making and strategy development across the organisation. They will also learn new ways to enhance the customer journey—from awareness to advocacy—by taking advantage of enhanced insight to optimise execution throughout the commerce cycle.

Jamie Smith, Director – Strategy & Infrastructure, South Staffordshire College

‘Transforming Education in the Digital age and why business leaders need to take notes’

Details

Details
Jamie will deliver a version of his TEDx talk about how education is changing with the wider use of social tools and provoke thinking on how business now needs to take a similar approach in order to remain competitive.

Marcelo Fernandes, Manager, Expert services, SAFIRA

'Employee mobility at HIPRA'

Details

Details
HIPRA is a world-renowned veterinary pharmaceutical company dedicated to the research, production and marketing of products for Animal Health with a history spanning more than half a century. Safira, their Business Partner, will explain how they deployed tablet devices connected to back-end SAP systems to improve the productivity of their employees engaged in the support and maintenance of complex machinery. Introduced by Mike Spradbery, UKI Mobile Lead, IBM.

Geert van der Linden, Capgemini, CIO

'Business Value from Global Standardisation Programme'

Details

Details
Standardisation, harmonisation and automation, a must for globalisation, competitiveness and meeting modern market demands. Changing from local focused organisation and infrastructure to an truly global organisation and infrastructure is easy on paper but a bigger challenge in the implementation.

Joanne Martin, IBM CISO

'IBM shares how it assesses, mitigates and manages risk in a changing landscape of cyber threats'

Details

Details

12:40 – 14:00 Lunch
14:00 – 14:30

Mark Stileman, Senior Product Manager, Ordnance Survey

'Everything happens somewhere: improving business performance with location intelligence'

Details

Details
Around 80% of business data has a connection to location. So increasingly, organisations in a variety of sectors are gaining new insights and improving business performance by enriching their business data with information about location. Hear how Ordnance Survey is using analytics from IBM to enable organisations to benefit from the power of location intelligence.

Terry Hunter, CEO, Tryzens

'How well do you know your customers? Do you have a single view of your customers across all channels?'

Details

Details
How well do you know your customers? Do you have a single view of your customers across all channels? A fragmented view of customer behaviour can impact your ability to deliver the right customer experience. This session will share insights into how organisations are addressing this challenge, and its impact on business results.

Matthew Rea, CIO SSP

‘Finding Expertise and sharing knowledge’

Details

Details
Organisations have a wealth of hidden knowledge. If you can find the right people and bring them together, you can vastly improve the information flow and get people to collaborate. This can drive innovation and speed to market. So, how do you locate the experts in your organisation and share the knowledge they have. Find out how to make the most of the people who know the most. Quickly locate the right person and make their knowledge available to the whole organisation.

Simon Peel, Business Leader for Mobile Development, IBM

'How to Rapidly Develop and Integrate Mobile Apps'

Details

Details
Mobile brings some unique challenges. You need to connect mobile employees, partners and customers to the back office systems, data and networks in a trusted and secure manner. You have to deal with a highly fragmented environment with multitudes of devices, platforms, and networks. You have faster, more iterative mobile development lifecycles. All the while, you need to engage mobile customers, partners and employees with connected mobile applications that let them take action whenever and where ever they are. Come and see how you can take your enterprise mobile with open, cost effective development and unmatched mobile deployment and management capabilities.

Mark Tomlinson, CTO, Cloud Computing, IBM UKI

'Accelerate Cloud deployments with Expert Integrated Systems'

Details

Details
While 90% of business and technology leaders say they plan to implement cloud by 2015, most organisations are still in the piloting phase of cloud adoption. For many, moving to cloud represents a significant transformation and finding the time, budget and skills to create their own cloud environment is a challenge. In this session, learn how a new era of computing is here to simplify, speed and reduce the risk of your cloud adoption efforts with pre-integrated systems that are built for cloud.

Panel Discussion chaired by Vijay Dheap, IBM Master Inventor

'Security to defend the brand, mitigate losses and rapid time to value'

Details

Details
Detecting, analysing and remediating attacks can have a significant impact on protecting your brand.
Combining deep security expertise with analytical insights on a massive scale can help your organisation address advanced persistent threats, fraud and insider threats.
Understand how companies are analysing structured, enriched security data alongside unstructured data from across the enterprise, to help find malicious activity hidden deep in the masses of an organisation’s data.
Also featuring Lauren Walker Big Data & Analytics Lead, IBM UKI & Brendan Byrne IBM Security & Privacy Services.

14:40 – 15:10

Vicky Brock, CEO, Clear Returns

'Intelligently protecting profits in the retail industry'

Details

Details
Using big data and predictive analytics in the real world. Clear Returns talks about using data to tackle costly product returns in order to impact retail profits and improve customer experience.

Matt Piner, Co-Founder and Research Director of Conlumino

'Meeting the needs of a multichannel shopper'

Details

Details
Conlumino, the retail research agency, will address how online shopping is evolving, how this is impacting the retail sector and how retailers are adapting and responding to this.

Matt Nowell, Strategic Leadership Partner, Kenexa, an IBM Company

‘Create a Smarter Workforce’

Details

Details
Smarter Workforce. There's no doubt that having the best employees improves the bottom line. Find out how to identify the right person for the job and ensure that they have a career path that will encourage them to stay and grow.

Keith Poyser, Business Leader for Mobility and EndPoint Mgmt, IBM

'Going mobile: challenges, limits and the impact of new smart devices on our business and lives'

Details

Details
How do you manage data and privacy when employees are increasingly bringing their own mobile devices (BYOD) while meeting the needs of customers and partners that want to engage with your business anywhere, anytime? How do you enable trusted, high-quality interactions with management oversight at the network, device and application layer in order to manage the entire mobile ecosystem? Come and see how you can answer these questions with confidence and truly manage a mobile enterprise.

Ian Smith, IBM Director Product Management

'The intelligent way to avoid data meltdown'

Details

Details
This presentation will cover the following points:

Etay Maor, Fraud Prevention Solution Manager, Trusteer, an IBM Company

'Cybercrime 101 – Online Fraud Made Simple'

Details

Details
Etay's presentation will cover the following:

15:10 – 15:40 Break
15:40 – 16:10

Keith Bentley, Chief Superintendent (Retired) Greater Manchester Police

'The Value of Smarter Public Safety and Security'

Details

Details
Public expectations in the work of the police remain high. Massive amounts of data and information are available to assist agencies in reducing and fighting crime, but, “How can the police do better”?

Trust and integrity in such an important organisation must always remain a key metric. As a retired Chief Superintendent in the Greater Manchester Police, Keith is able to share leading insights at both the operational and strategic levels as to how predictive analytics can enhance traditional Crime Pattern Analysis and Routine Activity Theory approaches to deliver detailed understanding of societal impacts and evidence factors associated with Community Policing, challenging ‘Signal Crimes’ and extending to investigations into cases of serious serial offending.

Analytical software and techniques supplied by IBM were seen to easily integrate with existing foundation analysis platforms to “Assist the Police with their enquiries”.

Andrew McClelland, COO & Policy Officer, IMRG

'How Can Retailers Succeed in the Digital Decade? 6 Retail Imperatives for 2013/14'

Details

Details
How can you best apply your customers’ preferences to drive customer loyalty in the current economic environment? Putting the customer at the centre of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth and agility.

Paget Miles
HCM Sales Manager, Kenexa, an IBM Company.

‘Improving Recruiting and On-Boarding’

Details

Details
It is increasingly important for organisations to identify, hire and retain the best available talent, in order to gain and maintain competitive advantage. Businesses must also increase the effectiveness of their on-boarding activities to quickly get new hires acclimated and productive. Kenexa, an IBM company shows how to meet those objectives by harnessing communities and social networks that connect external candidates with HR staff and hiring managers, as well as new hires with direct supervisors, team members and other sources of expertise.

Vijay Dheap, IBM Mobile Security Solutions and IBM Master Inventor

'Delivering confidence to seize the mobile opportunity'

Details

Details
Embracing the opportunity around mobile, and doing so with confidence, requires that the right security solutions are in place across the users, applications and the mobile device itself.

Philip Sayers, Head of IS, Delivery Defence Infrastructure Org

'The Case for Integrated Property Management at the UK Ministry of Defence'

Details

Details
The UK Ministry of Defence (MoD) has chosen IBM TRIRIGA as the basis for its Infrastructure Management System (IMS). This ground-breaking project will make the MoD the first UK Government Department to implement a single, enterprise-level estate management solution supporting the strategic management of its entire property and asset base. The Defence Infrastructure Organisation (DIO) was created to manage all of the MoD's property and infrastructure, making it the largest landowner in the UK. The session will cover how the DIO went from a set of autonomous property management teams to the current single, integrated organisation. We'll share how the DIO made the case for a strategic IWMS to underpin its business transformation strategy, which must deliver a robust estate management organisation as well as enable effective management of an extensive contractor base. Philip also explain how TRIRIGA is being deployed to support delivery of this wide range of business benefits.

John Taylor, Global Head of IT Security & Service Continuity, British American Tobacco

'Overview of an IAM implementation – enabling the business'

Details

Details

16:20 – 16:50

Panel Discussion chaired by Lauren Walker, Big Data Analytics Leader, IBM UKI

'How to Harness the Power of Big Data Analytics'

Details

Details
How does my company get started with Big Data Analytics? How do we manage ever increasing volumes structured and unstructured data? What ROI can I expect? How can advanced analytics improve my understanding of customers and increase retention rates? This is your chance to ask our panel of early adopters and experts all your Big Data Analytics questions. Panel also featuring: the track speakers plus Kamran Ashraf, VP, Head of Analytics and Information Services, Commercial Development Group for Visa Europe and Stephen Mills UKI Business Analytics and Optimisation Strategy Lead, IBM UK

chaired by Iain Devine, Director Commerce Europe, IBM

'Maximising the potential of your online business'

Details

Details
'Maximising the potential of your online business'
The panel host will recap the main themes of discussion from each of the Smarter Commerce sessions and facilitate an open Q&A session with the speakers. This provides a unique opportunity for delegates to pose any burning questions to the panel, for example: How do you build a compelling case for investment? If you were to start again what would you do differently, if anything? What are the key lessons? How to do best integrate online and mobile strategies to drive customer engagement and loyalty?

Panel also featuring: all session speakers, Adam Lewis, Managing Director, Immediate Future and Peter Simpson, CMO, Reevoo.

Anne Hämäläinen, Digital Experience Sales Leader, IBM Europe

‘Exceptional digital experience’

Details

Details
Organisations need a web presence today that reflects how users want to engage with them, whether that be private or public sector, or even internally. If your audience can't access information, conduct research and purchase on any device, then you live in the digital dark age and your employees can't access the resources and processes to do their job. Find out how to create the best digital experience to make customers, citizens and employees happier and more loyal.

Bill Loller II, VP of Product Management for Mobile, IBM Tealeaf

'Optimise the Mobile Experience and drive Competitive Advantage'

Details

Details
This session will show you how to gain insight into the user experience, optimise digital & mobile experiences to drive online conversion, analyse mobile behaviours and quantify business impact of user struggles to improve customer service

Henry Cressey, Head of ICT &
Graham Stagg, Chief Fire Officer, Cambridgeshire Fire & Rescue Service

'Applying Process & Integration technologies to Deliver Value and Efficiency across UK Emergency Services'

Details

Details
Capture insights from interactions and instrumented end-points and transform them into business opportunities with visibility across all data networks, intelligent decision automation, and open standards.

Panel Discussion chaired by Martin Borrett, Director Institute for Advanced Security

'Security is an enabler to business success'

Details

Details
The importance of security is to embrace new ways of working and engaging clients. IT security is a fundamental foundation to success in cloud, social, mobile, big data and smarter commerce. Understand IBM's own strategy and practices around security and hear what other organisations are doing. Panel also featuring: Angela Sasse, Joanne Martin, John Taylor.

17:00 – 17:30 'Prepared to win - blue print for success' Ben Kay, Rugby World Cup winner, 2003; six-time Premiership and two-time European Cup champion
Video
Presentation
17:30 – 19:00 Reception

Organisations are bringing people, analytics and technologies together to find new ways of building deeper relationships with the customer as a segment of one. The four major market trends and capabilities - Big Data Analytics, Mobile, Cloud and Social are now converging via digital. Understand and explore the latest trends in the market and hear how some industries are turning every customer interaction into an opportunity, and turning Big Data Analytics into the true voice of the consumer. This is an hour long session.

Today’s customers are smarter. They decide when, where and how the buying process begins and ends, and who will be part of it. They are mobile and social – connecting with you and each other – and have high expectations. Winners take loyal customers and make them advocates. They maximise every moment in the customer journey by creating and delivering intuitive customer interactions with a smarter approach to commerce. From adaptive procurement to supply management, to personalised marketing and seamless cross-channel sales, to relevant and responsive customer service, find out how to deliver a delightful customer experience every time, in every predicting their needs, preferences and intentions to deliver seamless, intuitive customer interactions. In this exciting session, learn how to engage with your customer in context - predicting their needs, preferences and intentions to deliver seamless, intuitive customer interactions.

Social business is not the same as social media. Businesses move from liking to leading when they look beyond social media to see how social technologies drive real business value. From marketing and sales to product and service innovation, social is changing the way people connect and the way organisations succeed.

Innovative businesses are becoming mobile enterprises. They connect with mobile customers, build insights through more powerful analytics, deliver more convenient and relevant customer engagements, and improve management and customer service by linking front-end functionality with back-end data. However, the world of mobility is moving at an astonishing rate. Hear from IBM's mobility consulting leader about approaches to developing a mobility strategy, deciding where to start and working out whether you are taking full advantage of the mobile channel and providing a competitive user experience. Introduced by Mike Spradbery, UKI Mobile Lead, IBM.

The emergence of social, mobile, analytics and cloud are fundamentally changing how we live, work and interact and today’s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation. Hear how the next era open architecture is fundamental to your cloud journey.

Many security policies and mechanisms are not effective because employees do not comply. The reason is that security it too cumbersome and time-consuming – and both individuals and organisations want to be productive. Angela will present a new way of implementing productive security solutions.

Lauren's session continues examining how industries and organisations are achieving Customer Centricity through a series of real-life use cases.

Discover how you can put customers at the centre of your business by visualising their potential buying experience. Explore new ways to deliver flawless customer engagement. Attendees of this session will discover how engaging with the customer and building trust empowers customer centric decision making and strategy development across the organisation. They will also learn new ways to enhance the customer journey—from awareness to advocacy—by taking advantage of enhanced insight to optimise execution throughout the commerce cycle.

Jamie will deliver a version of his TEDx talk about how education is changing with the wider use of social tools and provoke thinking on how business now needs to take a similar approach in order to remain competitive.

HIPRA is a world-renowned veterinary pharmaceutical company dedicated to the research, production and marketing of products for Animal Health with a history spanning more than half a century. Safira, their Business Partner, will explain how they deployed tablet devices connected to back-end SAP systems to improve the productivity of their employees engaged in the support and maintenance of complex machinery. Introduced by Mike Spradbery, UKI Mobile Lead, IBM.

Standardisation, harmonisation and automation, a must for globalisation, competitiveness and meeting modern market demands. Changing from local focused organisation and infrastructure to an truly global organisation and infrastructure is easy on paper but a bigger challenge in the implementation.

IBM invites you to join us for a discussion and debate on how to engage with the challenges of the consumer data explosion. We will also explore how some companies are using specific solutions to drive insight and transform their processes.

Around 80% of business data has a connection to location. So increasingly, organisations in a variety of sectors are gaining new insights and improving business performance by enriching their business data with information about location. Hear how Ordnance Survey is using analytics from IBM to enable organisations to benefit from the power of location intelligence.

How well do you know your customers? Do you have a single view of your customers across all channels? A fragmented view of customer behaviour can impact your ability to deliver the right customer experience. This session will share insights into how organisations are addressing this challenge, and its impact on business results.

Organisations have a wealth of hidden knowledge. If you can find the right people and bring them together, you can vastly improve the information flow and get people to collaborate. This can drive innovation and speed to market. So, how do you locate the experts in your organisation and share the knowledge they have. Find out how to make the most of the people who know the most. Quickly locate the right person and make their knowledge available to the whole organisation.

Mobile brings some unique challenges. You need to connect mobile employees, partners and customers to the back office systems, data and networks in a trusted and secure manner. You have to deal with a highly fragmented environment with multitudes of devices, platforms, and networks. You have faster, more iterative mobile development lifecycles. All the while, you need to engage mobile customers, partners and employees with connected mobile applications that let them take action whenever and where ever they are. Come and see how you can take your enterprise mobile with open, cost effective development and unmatched mobile deployment and management capabilities.

While 90% of business and technology leaders say they plan to implement cloud by 2015, most organisations are still in the piloting phase of cloud adoption. For many, moving to cloud represents a significant transformation and finding the time, budget and skills to create their own cloud environment is a challenge. In this session, learn how a new era of computing is here to simplify, speed and reduce the risk of your cloud adoption efforts with pre-integrated systems that are built for cloud.

Detecting, analysing and remediating attacks can have a significant impact on protecting your brand.

Combining deep security expertise with analytical insights on a massive scale can help your organisation address advanced persistent threats, fraud and insider threats.

Understand how companies are analysing structured, enriched security data alongside unstructured data from across the enterprise, to help find malicious activity hidden deep in the masses of an organisation’s data.

Also featuring Lauren Walker Big Data & Analytics Lead, IBM UKI & Brendan Byrne IBM Security & Privacy Services.

Using big data and predictive analytics in the real world. Clear Returns talks about using data to tackle costly product returns in order to impact retail profits and improve customer experience.

Conlumino, the retail research agency, will address how online shopping is evolving, how this is impacting the retail sector and how retailers are adapting and responding to this.

Smarter Workforce. There's no doubt that having the best employees improves the bottom line. Find out how to identify the right person for the job and ensure that they have a career path that will encourage them to stay and grow.

How do you manage data and privacy when employees are increasingly bringing their own mobile devices (BYOD) while meeting the needs of customers and partners that want to engage with your business anywhere, anytime? How do you enable trusted, high-quality interactions with management oversight at the network, device and application layer in order to manage the entire mobile ecosystem? Come and see how you can answer these questions with confidence and truly manage a mobile enterprise.

This presentation will cover the following points:
- The risk of data meltdown
- Data complexity and size exceeding human control
- Thinking differently about IBM

Etay's presentation will cover the following:

Public expectations in the work of the police remain high. Massive amounts of data and information are available to assist agencies in reducing and fighting crime, but, “How can the police do better”?

Trust and integrity in such an important organisation must always remain a key metric. As a retired Chief Superintendent in the Greater Manchester Police, Keith is able to share leading insights at both the operational and strategic levels as to how predictive analytics can enhance traditional Crime Pattern Analysis and Routine Activity Theory approaches to deliver detailed understanding of societal impacts and evidence factors associated with Community Policing, challenging ‘Signal Crimes’ and extending to investigations into cases of serious serial offending.

Analytical software and techniques supplied by IBM were seen to easily integrate with existing foundation analysis platforms to “Assist the Police with their enquiries”.

How can you best apply your customers’ preferences to drive customer loyalty in the current economic environment? Putting the customer at the centre of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth and agility.

It is increasingly important for organisations to identify, hire and retain the best available talent, in order to gain and maintain competitive advantage. Businesses must also increase the effectiveness of their on-boarding activities to quickly get new hires acclimated and productive. Kenexa, an IBM company shows how to meet those objectives by harnessing communities and social networks that connect external candidates with HR staff and hiring managers, as well as new hires with direct supervisors, team members and other sources of expertise.

Embracing the opportunity around mobile, and doing so with confidence, requires that the right security solutions are in place across the users, applications and the mobile device itself.

The UK Ministry of Defence (MoD) has chosen IBM TRIRIGA as the basis for its Infrastructure Management System (IMS). This ground-breaking project will make the MoD the first UK Government Department to implement a single, enterprise-level estate management solution supporting the strategic management of its entire property and asset base. The Defence Infrastructure Organisation (DIO) was created to manage all of the MoD's property and infrastructure, making it the largest landowner in the UK. The session will cover how the DIO went from a set of autonomous property management teams to the current single, integrated organisation. We'll share how the DIO made the case for a strategic IWMS to underpin its business transformation strategy, which must deliver a robust estate management organisation as well as enable effective management of an extensive contractor base. Philip also explain how TRIRIGA is being deployed to support delivery of this wide range of business benefits.

How does my company get started with Big Data Analytics? How do we manage ever increasing volumes structured and unstructured data? What ROI can I expect? How can advanced analytics improve my understanding of customers and increase retention rates? This is your chance to ask our panel of early adopters and experts all your Big Data Analytics questions. Panel also featuring: the track speakers plus Kamran Ashraf, VP, Head of Analytics and Information Services, Commercial Development Group for Visa Europe and Stephen Mills UKI Business Analytics and Optimisation Strategy Lead, IBM UK

'Maximising the potential of your online business'
The panel host will recap the main themes of discussion from each of the Smarter Commerce sessions and facilitate an open Q&A session with the speakers. This provides a unique opportunity for delegates to pose any burning questions to the panel, for example: How do you build a compelling case for investment? If you were to start again what would you do differently, if anything? What are the key lessons? How to do best integrate online and mobile strategies to drive customer engagement and loyalty?

Panel also featuring: all session speakers, Adam Lewis, Managing Director, Immediate Future and Peter Simpson, CMO, Reevoo.

Organisations need a web presence today that reflects how users want to engage with them, whether that be private or public sector, or even internally. If your audience can't access information, conduct research and purchase on any device, then you live in the digital dark age and your employees can't access the resources and processes to do their job. Find out how to create the best digital experience to make customers, citizens and employees happier and more loyal.

This session will show you how to gain insight into the user experience, optimise digital & mobile experiences to drive online conversion, analyse mobile behaviours and quantify business impact of user struggles to improve customer service

Capture insights from interactions and instrumented end-points and transform them into business opportunities with visibility across all data networks, intelligent decision automation, and open standards.

The importance of security is to embrace new ways of working and engaging clients. IT security is a fundamental foundation to success in cloud, social, mobile, big data and smarter commerce. Understand IBM's own strategy and practices around security and hear what other organisations are doing. Panel also featuring: Angela Sasse, Joanne Martin, John Taylor.

The UK economy is entering a period of recovery. However, growth is low and challenges still lie ahead. Against this backdrop, the digitisation of our world has led to the mass generation of data, a new natural resource and a phenomenon fuelled further by the advent of social, mobile and cloud. How can UK business capitalise on these technologies to drive innovation and business growth whilst delivering real value to the customer?

A new era of smarter business is upon us, led by four areas of technology: mobile, social, cloud, and big data and analytics.  Combined, these are transforming the way business is done in fundamental ways.

The RFU are the custodian of the game of rugby union in England. With the Rugby World Cup coming in 2015 and successful game at all levels they have a bright future.
In this talk their CEO Ian Richie will discuss their ambitious strategy to harness this opportunity to grow the participation in the game and how they are aligning their organisation to deliver this.
Playing a part in that strategy are IBM as the Official Analytics provider to the RFU. Ian will give his perspective on why he believes this long term partnership was a win win for all concerned and the role he believes IBM can play in helping the RFU deliver on their strategic objectives.