IBM Information On Demand EMEA Conference Website

The Business Partner Programme being held on 18 May 2010 at the Marriott Park Hotel, Rome, Italy, is offered to all Business Partners who are registered to attend the Information On Demand EMEA Conference 2010. This pre-conference afternoon event, free of charge for registered Business Partners, is dedicated to Business Partners working with the IBM Information Management software portfolio.

The programme aims to strengthen our high value partner relationships and includes exclusive research briefings, offers insight into IBM’s Information Management strategy and will highlight growth opportunities, channel initiatives, and sales best practices. We will offer you invaluable networking and we will be holding our annual Information Management Business Partner Awards. The Programme will conclude with a reception in recognition of our valued Business Partners.

The full Business Partner Programme commences with lunch at 12.30 hrs in the Rome Marriott Park Hotel followed by a combination of general and breakout sessions in the afternoon.
For more details on the programme please download the attached:

• IOD10 BP Programme Invite (460KB)
• Get Adobe Reader

Whiteboarding Selling Sessions (Optional)
In addition, we are very pleased to be offering our Business Partners the opportunity to attend whiteboarding selling sessions from 09.00 hrs until 12.30 hrs at the Sheraton Golf Parco de'Medici Hotel. Bus transportation will be provided from the Rome Marriott to the Sheraton Golf Parco de’Medici begining at 08.30 and will be available for return to the Marriott Park Hotel at 12.30 for lunch and the afternoon Business Partner Programme sessions. Please take advantage of this one time opportunity!

Whiteboarding Selling Sessions are team-based, interactive sessions designed to highlight the business value of Enterprise Content Management, Data Management, InfoSphere and information and analytics solutions and therefore, enhance the sales engagement process.

• ECM Platform Whiteboarding Selling

  Phillip Jones, IBM Software Group, Industry Solutions Development
  In this session, you will learn how to articulate the ways in which ECM solutions help customers control the explosion of content from email, forms and desktop applications such as word processing and spreadsheets. Discover how leveraging "Agile ECM" and "Active Content" can help organisations effectively manage their content, optimise their business and deliver increased customer value. Using this team-based, interactive and engaging learning approach, you will gain vital knowledge and sales skills to enhance the effectiveness of your sales engagements.

• InfoSphere Synergy Whiteboarding Selling

  Anne Ratcliffe, WW InfoSphere MDM Sales Executive
  In this session, you will learn about the IBM InfoSphere set of technologies containing capabilities to deliver Trusted Information for business optimisation. Discover how to leverage the IBM integrated solution to help your customers meet their current business needs. Using this team-based, interactive and engaging learning approach, you will gain vital knowledge and sales skills to enhance the effectiveness of your sales engagements.

• Integrated Data Management Whiteboarding Selling

  Eric Naiburg - Program Director, InfoSphere Foundation Tools and Optim Product Marketing & Strategy
  In this session, you will learn about the Optim portfolio and the integrated solutions which address projects throughout the data lifecycle from discover & design, develop & test, manage performance, archive & retire, and audit & protect. Using this team-based, interactive and engaging learning approach, you will gain vital knowledge and sales skills to enhance the effectiveness of your sales engagements.