To maximize return on their considerable investment in sample distribution, pharmaceutical companies must determine the right mix and amount of resources to allocate to sales forces. Only then will their investment in field marketing campaigns, education programs and sample distribution drive increasing prescription volume.
Overcome the limitations of traditional systems
Pharmaceutical companies typically use multiple internal data sources, such as CRM and ERP, to gain valuable insight into customer behavior, buying patterns and other market trends. But these systems have their limitations:
Enable product performance management to maximize ROI
The IBM Cognos Sample Optimization Performance Blueprint enables pharmaceutical sales and marketing organizations to optimize sample distribution. It uses driver data from sales and marketing information systems to determine the most effective resource allocations to increase prescription volume:
Learn more about the IBM Cognos Sample Optimization Performance Blueprint.