Business intelligence offers competitive advantage for leading travel and tourism vendors, as well as hotels, pubs and restaurants.
Hospitality and entertainment companies use IBM Cognos software to:
Consolidate information from multiple locations
- Consolidate multiple data sources to identify trends, anomalies and opportunities.
- Monitor national, regional, territory and product performance using dashboards and scorecards.
- Identify top performing properties and weak performers who require assistance.
- Reduce operating costs by identifying potential for greater efficiency across the organization.
- Analyze your data as desired - by product, budget, region, quarter and more.
- Group customer, region and product data for a single view of revenue and market share.
- Deliver timely, accurate forecasts and optimized resource usage with driver-based planning.