Cognos solutions for hospitality and entertainment

Business intelligence offers competitive advantage for leading travel and tourism vendors, as well as hotels, pubs and restaurants.

Hospitality and entertainment companies use IBM Cognos software to:

Consolidate information from multiple locations

• Consolidate multiple data sources to identify trends, anomalies and opportunities.
• Monitor national, regional, territory and product performance using dashboards and scorecards.
• Identify top performing properties and weak performers who require assistance.
• Reduce operating costs by identifying potential for greater efficiency across the organization.
• Analyze your data as desired - by product, budget, region, quarter and more.
• Group customer, region and product data for a single view of revenue and market share.
• Deliver timely, accurate forecasts and optimized resource usage with driver-based planning.

Rate promotional performance

• Drive same-store sales growth.
• Analyze marketing effectiveness and ROI.
• Monitor key performance indicators to indentify problems quickly.
• Accurately and consistently forecast future results.
• Identify and use your own best practices for more successful promotions.

Understand and cultivate loyal customers

• Identify your high-loyalty customers and support them with customer rewards programs.
• Cross-market to different customer groups based on their behavior patterns.
• Connect staffing information with sales receipts to spot exceptional employees.
• Anticipate seasonal and event-driven customer behavior.
• Learn which products, schedules and environments are favored by your top customers.

Learn more: Benefits and value for hospitality and entertainment