IBM SPSS CRM Portal

Get a head start with customer analytics

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White Papers
Case Studies

Welcome to The Customer Analytics Portal

IBM SPSS predictive analytics can help you understand your customers and target them more effectively. With our technology, you’ll be better equipped and more able to give your clients what they need, find your next product advocates and predict the outcome of marketing campaigns.

White Papers

Achieving customer intimacy with IBM SPSS Predictive Analytics

Customer intimacy represents an evolution in customer relations. It employs analytics to anticipate clients’ needs and then designs interactions to meet and exceed their expectations.

Find out more (523.2KB)

Five Steps to Improving Business Performance through Customer Intimacy

Learn how this strategic initiative can be implemented in five practical steps

Learn more (825.8KB)

Below you will find some interesting research papers and success stories then browse the rest of the portal to read our complimentary white papers and more case studies.

Video

Customer Analytics

Watch this video to find out how predictive analytics can help you understand your customers, predict their actions and drive results

Watch this video

Case Study

RIAS Insurance

Find out how predictive analytics helped RIAS reduce costs and continue to grow their business.

Find out (00:04:10)