Profitability at banks starts with understanding customers
Profitability in today’s competitive banking marketplace requires a deeper understanding of your customers and the value they represent to your bottom line. Analytics helps your bank uncover hidden insights in customer data, so you can anticipate needs, increase wallet share and make smarter decisions that maximise customer satisfaction and profitability.
Customer analytics solutions from IBM can help your bank:
Contact us for more information on profitability solutions and how you can secure funding with IBM Global Financing.
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First Tennessee Bank boosts profitability
See how customer analytics increased cross-sell wins by 600%.