Profitability

Improve banking profitability with customer analytics

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Profitability at banks starts with understanding customers

Profitability in today’s competitive banking marketplace requires a deeper understanding of your customers and the value they represent to your bottom line. Analytics helps your bank uncover hidden insights in customer data, so you can anticipate needs, increase wallet share and make smarter decisions that maximise customer satisfaction and profitability.

Customer analytics solutions from IBM can help your bank:

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Increase Wallet Share Increase Wallet Share
IDC explains how customer analytics helps banks reach their profitability targets.



From Complexity to Client Centricity From Complexity to Client Centricity
Learn why bankers say analytics has become critical to profitability.

Contact us for more information on profitability solutions and how you can secure funding with IBM Global Financing.

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First Tennessee Bank boosts profitability

See how customer analytics increased cross-sell wins by 600%.

First Tennessee Bank boosts profitability

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