Customer Analytics

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Customer analytics resources


White Papers

From Stretched to Strengthened From Stretched to Strengthened
Chief Marketing Officers say customer analytics is a top priority.



The Customer Intimacy Imperative The Customer Intimacy Imperative
Practical advice for first time users of customer analytics.

Improve Business Performance Improve Business Performance
Learn the five steps for using customer analytics to drive success.



Hurwitz Victory Index Hurwitz Victory Index
Hurwitz recognizes IBM SPSS customer analytics as the market leader.

Customer Stories

Ministry of Justice
U.K. Ministry of Justice identifies hidden patterns in its data to better predict offender behaviour.

Marwell Wildlife
IBM Predictive Analytics at Marwell Wildlife.

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IBM SPSS Customer Analytics Overview

IBM SPSS predictive analytics solutions.sales.marketing

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