Creating a Compelling Mobile User Experience
The mobile channel is the most personal touch point of your brand, so understanding how to differentiate your offering involves first understanding what your audience wants. Building on IBM’s approach for modern website design practice, this paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering.
IBM Mobile Moments
Many enterprises are finding opportunities within their customer bases, business partners and workforce to deliver value by creating the perfect mobile app. Empowered consumers are demanding new engagement models on their terms with the companies they do business with. Two critical decisions must be determined to realise true investment-returning, business-changing value from an investment in mobile apps. The first is defining the right ’mobile moments‘; The second is developing a high quality, viable app strategy and deployment plan.
IBM Mobile Strategy Accelerator
Mobile is a unique opportunity to re-think the way businesses interact with customers, employees and partners. It offers a different value – As an always connected communications tool, it is a unique platform to build intimacy with your desired audience. Mobile gives you the opportunity to anticipate user needs and deliver more relevant interactions by being aware of the user’s immediate context. Organisations must embrace the evolutionary shift in the way that computing has become embedded in our lives. The Mobile Strategy Accelerator is a focused, yet flexible offering that is intended to help you understand how to most effectively integrate the unique capabilities offered by mobile devices into your business.
IBM & Air Canada
Air Canada has become an industry leader in self-service and achieved an industry first by launching a mobile self-service solution, first as an Apple iPhone/iPod touch app, then as a BlackBerry App—in both cases a first among North American airlines. IBM has brought its experience, technology, and knowledge of the business model and has been critical to helping Air Canada meet their commitment to constantly elevating the quality of their customers’ overall travel experience.
Public Sector: The mobile move for government
Mobile is becoming a mandatory transformation for UK government. Yet despite this, the public sector and the government have been slow to embrace the move to mobile, largely as a result of concerns over privacy and security but also because of a lack of strategic direction. However, all that is about to change.
Did you know that mobile technology leaders are 2X more likely to experience revenue growth of at least 10%?
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Achieving success with a flexible workplace
In our hyperconnected world, employees expect to work from anywhere ... at any time ... with any device. Each of these new access points however, increases the IT security perimeter. In the flexible workplace, how can organisations balance the promise of greater productivity that increased access provides with the security concerns increased access creates? And how can they do it without wreaking havoc with the budget?