IBM Mobile Enterprise Summit 2013
IBM is delighted that the 1st Mobile Summit held at our South Bank offices was a brilliant success!
The day was filled with delegates wanting to hear from our Mobile experts, Customer & Analyst speakers as well as the very interactive track and panel sessions. Over the day we dived deep into Application Development, Extending to the Enterprise, Mobile Security and Analytics with some great speakers and customer comments.
We learnt that Mobile is everywhere and the top 5 trends with significant implications for the enterprise are:
Mobile is primary
91% of mobile users keep their device within arm’s reach 100% of the time
Insights from mobile data provide new opportunities
75% of mobile shoppers take action after receiving location based messages
Mobile is about transacting
96% year to year increase in mobile cyber Monday sales between 2012 and 2011
Mobile must create a continuous brand experience
90% of users use multiple screens as channels come together to create integrated experiences
Mobile enables the Internet of Things
Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022
1. Source: “China Mobile 50k survey”; Morgan Stanley Research; 2011
2. JiWire Mobile Audience Insights Report Q42011
3. IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release
4. IBM Global Technology Outlook 2013, Google
5. GSMA, Machina Research
There was a time when "9 to 5" meant being tethered to a desktop in a 4 x 4 cubicle.
But mobile technology has broken down the office walls. Invigorated by the mass adoption of smartphones and tablets, individuals have become used to accessing information and sharing ideas on the move.