The key elements of the initial experience begin with the first physical encounter with the product - the packaging. Overall user impressions of a product and brand may begin to be formed much earlier, influenced by product ads, comparisons, and personal references, for example. Initial experience design focuses on the initial "hands-on" experiences, beginning with the first physical contact through product packaging and continuing to initial uses for which the product was acquired. Recommendations for standards in each section follow.
Packaging Designing effective packaging.
Unpacking Making the unpacking process logical and intuitive.
Setup Facilitating an easy setup.
Power on Providing obvious controls and effective feedback for the power on.
Configuration Automating the configuration process as much as possible, and providing effective user assistance when needed.
Initial use Providing optional demonstrations and tutorials.
Doing work Helping users begin and complete their most common tasks.
Assistance Appropriate, ongoing support.