A good initial experience design should be based on a thorough understanding of the users who will live the experience. When this is the case the user should require little if any assistance beyond what is available as an inherent part of the design.
Differences in design approaches and characteristics may be dictated for different categories of users and various usage environments. User categories based on skill and experience should be considered important influences in the design of an initial experience. These guidelines consider three user categories, based on skill and experience in performing the tasks associated with the initial experience elements.
These guidelines also take into consideration how the user categories relate to three typical product environments: Individual/Family, Small Business, and Enterprise.
Finally, the guidelines propose an initial experience design process through which various product development teams can replicate the characteristics of a successful initial experience. Useful initial experience validation and testing approaches are also suggested.