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Pulse 2010 Sponsorships: A la Carte

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A La Carte Marketing Opportunities

Advertising in the Conference Directory

Conference Guide Ads
Provide extra visibility for your company with your own 4-color ad in the Pulse Conference Guide which will be given to all attendees. All ads must be approved by IBM.

Full-page: US$1,500
Half-page: US$1,000
Quarter-page: US$500

Conference Guide Front Cover Sticky Ad     US$2,200
Introduce your company to everyone the minute they register for the Pulse. Place your company’s logo and message on a 4” x 4” sticky attached to the front cover of the first official piece of business attendees will receive when they register.

Other Advertising Opportunities

Promotional Material on the E-Literature Kiosk     US$2,000
Your company has the opportunity to provide one piece of company and/or product literature to be loaded into the E-Literature Kiosk. The item must be approved by the Pulse Management team and cannot exceed 2MB in size. Kiosks will be installed at various locations throughout the Conference Center where attendees will be able to view the information and select the literature they want and send it to their own email addresses for review after the Conference is over.

Pre- or Post-Conference Mailing     US$1,000
(additional mailing costs apply)
Get ahead of the competition by sending a pre- or post-conference mailing to all registered attendees. Content must be approved by the Pulse Management Team. IBM will provide the attendee mailing list to our mailing house, Graphic Solutions, and the Sponsor will provide the mailer. The Sponsor is responsible for the postage and handling charges and, for privacy reasons, will not receive or otherwise have access to the mailing list.

Logo on the Scoop Daily Newsletter     US$1,000
The eye-opener each morning will be your company’s logo on our daily on-site communication that attendees will devour along with their breakfast.

Footprints on EXPO Floor Leading to Your Booth (30-60 prints)     US$2,500
Lead attendees directly to your booth in the EXPO Hall with the trail clearly marked for them! Brightly colored footprints with your company logo and booth number will be placed on the floor at the entrance of the EXPO Hall leading to your booth – all they have to do is follow it. (Price will depend on distance from the EXPO Hall Entrance.) See sample below.

Hyperlink on the Pulse Conference Website to Your Company’s Website     US$500
Start advertising and attracting visitors to your company long before the conference begins!
NOTE: It is IBM’s policy to link only to websites that have a privacy policy prominently posted on that linked page. That could be as simple as having the words: '[Company name] respects the privacy of our customers and visitors to our Web site.' on the page to which we are linking.

Badge Lanyards     US$4,000
It’s what all attendees will be wearing this year at Pulse - your logo draped around their necks in the height of fashion! Everyday, everywhere they go for everyone to see!

Screensaver on Pulse Information PCs     US$2,000
Associate your company with the place to go for all the info about Pulse. Your company name and logo will be the first thing attendees see when they go to log on to the more than 60 Information Kiosks located throughout all levels of the Conference Center, including the EXPO Hall.

Pulse WiFi sponsorship     US$5,000
Take the credit for connecting everyone to the internet when you sponsor the Wireless WIFI. Your company name and logo will be displayed on signs throughout the EXPO Hall as well as the other locations in the in the Conference Center where attendees can sit, sign on, and send e-mail. Your company will also be recognized in the Pulse Conference Guide.

Window Ad on the Conference Center Walkway NEW     US$1,000
Larger than life! Catch everyone’s attention by displaying your company’s logo and message on a 4’ x 7’ section of the walkway windows everyone will pass by several times a day as they make their way around the conference. They have to notice! See sample below.

Conference Water Stations NEW     US$2,500
Quench the thirst of the entire Pulse Conference with your logo prominently displayed at each water station throughout the Conference Center and Expo Hall. With an estimated 100 conference water station locations, this sponsorship will put your company’s name at the forefront of those “at the water cooler” discussions.

Hotel Promotions

Customized Voice Mail Message     US$750 (+US$1 per room)
Be sure Pulse attendees get the message you want them to receive with a 60-second personalized voicemail they can listen to in the peace and quiet of their hotel rooms. You can pre-record your message or have someone do it on-site and have it delivered to designated guests or all the Pulse attendees if you would like.

Room Key Sleeves     US$750 (+US$2 per sleeve)
Have your logo be on the first item attendees will receive when they register at the hotel. The room key sleeve will have your logo prominently displayed on both sides. The attendees will be carrying it around with them and using it daily for the duration of the conference. See sample below.

In-room TV Channel Playing a Continuous Loop Video     US$500 (+US$6,000 per day)
Record your message on a video and have it shown on an in-room TV channel around the clock to all Pulse attendees as well as other guests in the hotel.

Food Related Sponsorships

Morning Coffee Break sponsorship (Mon.–Wed.)     US$1,000 per break
Display your company logo where you can be sure everyone will congregate – morning coffee break! Signs with your logo and company name measuring 8.5” x 11” will be placed at the break tables, and 22” x 28” signs will placed on easels around the break area.

Afternoon Coffee Break sponsorship (Mon.–Wed.)     US$1,000 per break
Link your company’s name with a beverage and a refreshing pick-me-up in the middle of the afternoon. Signs with your logo and company name measuring 8.5” x 11” will be placed at the break tables, and 22” x 28” signs will placed on easels around the break area.

Networking Opportunities

EXPO Theater Presentation     US$2,000
Take to the stage in the EXPO Theater where a limited number of 25-minute timeslots will be available for presentations. Located near the center of the EXPO Hall, it’s an opportunity to share with the attendees some real-life installations and how partnering with IBM provided the right solution for you and your customer. We encourage you to relate your presentation to the products and solutions being demonstrated at your booth. Please submit an abstract to be reviewed and approved by the Pulse Curriculum Team. The Expo Theater will be equipped with a projector, screen and sound system. If you have any questions, please contact Sheila Boyle at sboyle@us.ibm.com.

Private Meeting Room on the EXPO Floor     US$5,000
Arrange meetings with customers or colleagues in your own private meeting room on the EXPO level dedicated for your use for the duration of the EXPO. It will include electricity, wireless internet connection, one 6’ table, six (6) chairs, and will measure approximately 9’ x 12’. You will be responsible for all charges related to food, beverages, and audiovisual requests.

Event-Related Marketing Opportunities

Pulse Palooza Party Night sponsorship     US$25,000
Show the attendees that your company is where the action is by sponsoring Tuesday evening’s special concert! Your company’s name and logo will be displayed on signs outside the Arena, at the food stations inside the Arena, and in the Conference Guide, and on giveaways at the Palooza event. Your sponsorship will also be announced during the General Session on the day of the event as well as from the stage that evening.

Track Sponsorship     US$1,500 per track
Emphasize your company’s strength and focus with your target audience by sponsoring a particular track or two. Your company’s logo will be displayed on all signage pertaining to the track for the duration of the conference – signs outside the rooms as well as in the Conference Guide.

Tivoli® Hands-on Lab Room sponsorship (5 rooms max)     US$1,500
Promote your company with the “techies” by sponsoring one or more of the Hands-on Labs. Your logo will be displayed as the screensaver on all 200 PCs and on the signs outside the rooms. The logo of your company will also appear in the Pulse Conference Guide as the Hands-on Lab sponsor. Based on availability.

Tivoli Certification Center sponsorship     US$1,500
Associate your company with technical achievement by sponsoring the Tivoli Certification Center. Your logo will be displayed as the screensaver on all 75 PCs and on the monitors and signs outside the rooms. The logo of your company will also appear in the Pulse Conference Guide as the Tivoli Certification Center sponsor. Based on availability.