Connect 2014: Energizing Life's Work

Optimize the human side of technology

How many organizations have learned the lessons of social media—or have, in other words, adopted the best of Web 2.0 by reimagining it and reinventing it for business purposes? How much natural collaboration, information sharing, tactical and strategic brainstorming, and overall productivity might be achieved—that isn't yet being achieved? Connect 2014 will ask and answer that very important question.

Service Management in Action

What makes for business success? Ultimately, organizations rise and fall based on their most powerful, flexible, and irreplaceable resource—human talent—and how well that talent is attracted, fostered, and developed over time to provide the services customers want, in the ways customers want them.

As legendary IBM CEO Thomas Watson once observed, "the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies of its people." Today, he might be interested to hear about all the ways those "great energies" can best be maximized—and are, every day, by IBM itself, as well as by IBM clients and their customers.

At IBM Connect 2014, you can hear about that as well. To be held in Orlando, FL from January 26-30, 2014, this super-event includes the IBM Lotusphere Technical Program and the Kenexa World Conference as well. The event will illustrate clearly that IBM offers the industry's most powerful and flexible solution suite to help you:

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Throughout the conference, IBM's thought leadership will be backed up with its specific internal and external case history, as well as deep technical information—specific solution demos, exploration of how those solutions contribute to the overall strategy, and sneak-peek roadmaps that reflect IBM's long-term vision of solution development.

Track 1: Social Business Strategy and Innovations

The premise that technology drawn from the world of social media can optimize workforce collaboration productivity will be a central theme of the Social Business track at Connect 2014.

We live in a world in which communication takes place more quickly, more easily, and in more ways than ever before. Just in the last decade, for instance, social media has completely transformed human interaction on a global scale—from the more than one billion Facebook users to the hundreds of millions of Twitter followers to the incredibly rapid growth of services such as Tumblr, Pinterest, and YouTube.

Smart mobile devices, now used by a staggering 70%+ of the global population, have made accessing these and other services an effortless experience—anywhere we go. And driving the services at the back end is cloud computing—the most flexible, scalable, cost-effective, and resource-optimized computational architecture available today.

But how many organizations have learned the lessons of social media—or have, in other words, adopted the best of Web 2.0 by reimagining it and reinventing it for business purposes? How much natural collaboration, information sharing, tactical and strategic brainstorming, and overall productivity might be achieved—that isn't yet being achieved? Connect 2014 will ask and answer that very important question.

And beyond changing the way the workforce interacts, another very promising area is learning more about the workforce, in the context of business goals, to create a superior overall outcome.

In this track, you'll learn about emerging best practices—all the ways social business solutions can connect, inspire, and empower the workforce to communicate. You'll also learn about IBM's own solutions to accomplish exactly that—and how, every day, IBM and select IBM clients are already realizing the many business benefits they generate.

Track 2: Solutions for a Smarter Workforce

For many organizations, the question “How can we build the best long-term team to pursue our strategies” is getting more complex by the day—and the available solutions are few and far between.

In a perfect world, for instance, it'd be relatively simple to put the right people into the right jobs—or better still, the right career tracks within the organization. And making sure workers can easily share their unique knowledge bases, capabilities, and insights to best business effect would be a similarly trivial matter.

In the world we live in, unfortunately, these matters aren't quite so straightforward. Many employees, or potential employees, struggle to find the perfect job (or, too often, any job). They can't pair their skills with suitable job opportunities because, among other reasons, they aren't even clear about just what those skills are—or should be, to improve their hiring prospects. As a result, they wind up in jobs charitably described as "less than a perfect fit"—jobs where they aren't inspired, don't contribute what they might, and ultimately, don't contribute as much to the organization's mission as would ideally be the case.

What if it were possible to enhance this fundamental paradigm, by better understanding how people think, what they can do—and want to do—and how well that correlates to organizational goals, both now and going forward?

What if, instead of workers taking jobs based on immediate organizational openings, jobs could be far more effectively mapped to talent, ultimately yielding an enduring, continually optimized career track?

Answering questions like that, and demonstrating how those answers are available to any organization using solutions already available today, is what the Smarter Workforce (YouTube, 00:04:15) track at Connect 2014 will be all about. And for organizations that put in the time, the result will be not just a more inspired and productive workforce, but also superior products and services, enhanced customer relationships, and escalating market share—a case of going from one strength to the next via an irresistible wave of improvement.

Track 3: Solutions for Exceptional Customer Experiences

Of course, communication inside company boundaries, though critical, is only half the story. The other half involves external customers, clients, and business partners.

Every organization has, at a basic level, the same goal: meet and exceed customer expectations through superior goods and services. But accomplishing that goal faster and more effectively than market competitors means understanding customers at a deeper level than competitors do—and getting the best use of that insight, once you have it.

For marketing professionals, customer service professionals, and digital experience professionals, IBM offers industry-leading capabilities designed to do just that. Thanks to smart analytics as applied to rich streams of customer data (like social media), it's now possible to make service—even self-service—more personal and more compelling to the customer than ever before.

Similarly, it's much easier to make the experience customers get—in interacting with company staff, using customer services, and using all forms of customer-facing content—a more consistent one.

No matter how customers engage with the organization, IBM offers solutions that can help optimize that engagement—across all channels of communication, platforms, and interfaces. And by attending sessions from this track, you can find out how those solutions can create real value at your organization both now and every year going forward.

Tracks 4-10: Lotusphere Technical Program

The technically rich content in these tracks will explore the full scope of everything IBM offers to make the idea of “energizing life's work” an up-and-running reality. That means, among other core technologies:

Register now for Connect 2014!

If these ideas engage your interest—and they should—it's still possible to get an early-bird discount at the event! Until November 4, significant reductions are offered, whether you're an IBM client, business partner, academic, or group.

Book a seat today to learn about everything IBM offers to make the compelling vision of the smarter workforce a practical, up-and-running reality!

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At IBM Connect 2014, you’ll see game-changing technology and strategies in Social, Mobile, Cloud, Smarter Workforce, Business Analytics and more. Early bird special ends November 4.

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