Pulse 2012: A Portrait of the Smarter Planet,
Courtesy of IBM

Smarter technology builds a smarter world

SERVICE MANAGEMENT IN ACTION Pulse 2012, IBM's service management trade show, carries the tagline "optimizing the world's infrastructure." And given the incredible complexity of the world's infrastructure, that might seem, at first glance, to be quite a promise.

When you weigh the similarly incredible scope of IBM's solution portfolio, however, it's a promise that IBM is likely to be able to keep.

And at Pulse—to be held at the MGM Grand in Las Vegas from March 4-7—the expected 7,000 attendees will find out just how it will be kept.

Consider the way the world's infrastructure has changed in recent years, becoming digitally more instrumented, intelligent, and interconnected, and you begin to see how a world leader in IT like IBM can drive positive change on a truly global scale. Today, IBM can help organizations link all IT domains; transform IT into a collaborative partner with business; span industry and geographic boundaries; and even govern future change—for instance, by enhancing the complete development lifecycle of new software.

All of a sudden, the phrase "optimizing the world's infrastructure" starts to look less like a tagline and more like a literal description.

And at Pulse, the full range of IBM's capabilities will be showcased in many ways, including new solution releases, roadmaps for forthcoming development, sessions with domain experts and real-world clients, and of course, solution demos.

Consider the following range of IBM capabilities—all of which will be explored at Pulse!


"At Pulse, the full range of IBM's capabilities will be showcased in many ways, including new solution releases, roadmaps for forthcoming development, sessions with domain experts and real-world clients, and of course, solution demos."

Clouds are the most optimized service delivery platforms available today…if they're tailored well to an organization's context. But that's not always the case.

Furthermore, that cloud will take full advantage of leading IBM solutions to squeeze as much business value from it as possible.

For instance, any form of virtualization, certainly including clouds, will require best-in-class server provisioning, such as IBM Tivoli Provisioning Manager (link resides outside of ibm.com) delivers, to populate newly created servers with all the software they need to function—as quickly and consistently as possible. And for a cloud to run with minimal oversight from IT, it'll have to be able to orchestrate many different functions automatically, based on policies. IBM Tivoli Service Automation Manager (link resides outside of ibm.com) can make that a reality.

Business service management

How do you ensure business services stay up and running, hit performance targets, and thus live up to their full potential? IBM offers a range of leading solutions designed to simplify every aspect.

The IBM Tivoli Monitoring family (link resides outside of ibm.com), for instance, can track assets throughout the infrastructure, looking for emerging problems and generating alerts that notify team members to head those problems off before they create a substantial impact.
Composite applications drive many of today's most necessary services. And as you’ll see via the linked movie, IBM Tivoli Composite Application Manager (link resides outside of ibm.com) can create topology maps that reflect these applications’ dependencies, as well as provide help in detecting problems and isolating them to root causes.

If you want to ensure assets are configured properly, you'll need a solution like IBM Tivoli Change and Configuration Management Database that contains all change and control information in a central place—and it will have to be integrated with other solutions used by both operations and development.

Technology should be the servant of business strategies. To find out how effective a servant you've got, you'll need a way—such as via IBM Tivoli Business Service Management (link resides outside of ibm.com)—to correlate technical performance against business targets, and reflect that correlation via intuitive, color-coded key performance indicators.

Finally, a next-generation service desk solution like
IBM Tivoli Foundations Service Manager
(link resides outside of ibm.com) can be the liaison you need to help your users in time of need—either by allowing them to report problems they're experiencing and work with IT to solve them, or by directly ordering the services they need from a straightforward catalog of options.

Network and service assurance

Any organization with an exceptionally complex network architecture, such as a communications service provider, is already familiar with the implied range of challenges.

For end users to get real value from services, those services must be delivered in a consistent and satisfactory fashion. Yet, due to network complexity, many possible points of failure can keep that from happening.

For this reason, network and service assurance solutions like those in the IBM Tivoli Netcool family can play a key role. With their help, you'll get a bird's eye view of the whole network architecture, regardless of its physical complexity or the number of protocols it involves. And when problems emerge, you'll have the power to drill down into as much technical detail as you need to eliminate the problem—ideally, in fact, before your users even notice a problem is there.

Similar value applies in the case of network complexities in other architectures—for instance, cloud computing environments or traditional enterprise infrastructures, in which network performance, though critical, is often overlooked as a key driver of total value.

Here, too, targeted solutions can help you make sure that the network element of the infrastructure facilitates, rather than chokes, total performance.


Security is one of the fastest-evolving IT domains, and you need security solutions that can keep up. For instance, studies show most threats actually come from inside the organization. How secure is your environment against the possibility that privileged insiders could abuse their powers for motives like personal profit?

Endpoint security is also a shortfall at many organizations. Fortunately, IBM offers a new suite of endpoint management capabilities (link resides outside of ibm.com) that can actually utilize the endpoints themselves to do most of the necessary work of updating software and configuring settings—an exceptionally smart design.

As employee job roles change, you'll need to be sure that their privileges and access rights change in parallel—especially if employees actually leave the organization. Consider solutions like
IBM Tivoli Identity Manager (link resides outside of ibm.com); it addresses the complete identity lifecycle by driving those changes via business policies that apply to both business and technical domains, connecting groups such as IT and HR on one elegant platform.

And toward getting the highest value from security policies, it's helpful to be able to define them, and apply them, in a centralized way, instead of reinventing the wheel many times for many purposes. IBM Tivoli Security Policy Manager can help you accomplish just that.

Storage management

Storage is a critical resource in almost every context. Managing that resource for the highest possible value becomes a lot easier when you have an end-to-end view of how it's used throughout the infrastructure—as well as policy-driven solutions that can drive improvement, once you see what needs to be changed. This video tells you how IBM Tivoli Storage Productivity Center (link resides outside of ibm.com) delivers in full.

Want an example? Watch this movie! (link resides outside of ibm.com) You'll find that via IBM Tivoli Storage Manager, backup and archiving tasks will work better when data can be compressed to speed backup and minimize both storage and costs. Costs will fall further when data is backed up to storage tiers based on their performance weighed against data’s business priority.

When data must be backed up in real time—literally as it's created—you'd better have the power to make that happen. Do you? If not, watch this video (link resides outside of ibm.com) to learn about IBM Tivoli Storage Manager FastBack solutions.

And in the event of a disaster, how quickly can you recover key applications and services to mitigate the business impact? IBM solutions are available to help you in every case.

Automated Operations

Because workloads commonly run on a sequence of several different systems, using different information pools, it can be difficult to manage them as a whole.

Fortunately, IBM solutions like those in the IBM Tivoli Workload Automation portfolio (link resides outside of ibm.com) provide automated workload and system management capabilities. These solutions can use IBM's zEnterprise mainframe as a central point of command.

If workloads run into trouble at some point in the chain, your infrastructure could be empowered to heal itself—starting and stopping jobs, and rerouting them in cases of failure—based on business policies.

Also helpful: extra power in optimizing the way tapes are managed to back up different forms of data.

And when your zEnterprise can collect information about how all systems are performing, then make changes designed to improve matters—centralized system visualization and control, in other words—you're really getting exceptional value from it. IBM Tivoli Netview (link resides outside of ibm.com) provides that value.

Application lifecycle management/design and development

Software is the basic engine of business innovation—driving services and creating value for both external customers and internal users. Optimizing that software over its complete lifecycle of development is therefore a major goal for many organizations.

Via the IBM Rational development portfolio, you'll get enhanced power over each stage of that lifecycle. That means everything from initial requirements and specifications to code generation and version control to actual compilation and testing and finally to deployment into the production environment.

You'll find that your software is developed more quickly, at lower cost, and with better build quality—all of which are essential if software is really going to drive innovation.

And thanks to new integrations between Tivoli and Rational solutions (link resides outside of ibm.com), you'll also find that team members in both operations and development can share each other’s information far more easily and quickly. That means any problems reported by users will be resolved faster, and production environments can be created that more closely meet the needs of new applications.

Enterprise Asset management

How many assets, of how many different kinds, must your organization continually manage? In most cases, this is an incredible challenge—and because it's not always met, the ROI generated by those assets isn't what it might be.

You can, with the help of IBM's Maximo solutions (link resides outside of ibm.com), drive up that ROI using powerful enterprise asset management capabilities. These give you insight into all your assets, allowing you to configure and maintain them better, extend their lifecycles, and ensure they contribute more, and in more ways, to everything you're trying to accomplish.

Because different industries have different needs and asset groups, IBM also offers different packages of asset management capabilities specifically designed for those industries.

And because IBM is committed to constantly updating its solutions to match client needs, these capabilities now extend into hot new areas like mobile technologies, to give team members the power to take needed action wherever they happen to be.

Attend Pulse to find out more!

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In the latest release of the 2011 Magic Quadrant for Application Performance Monitoring (APM), Gartner, Inc. has identified IBM as a leader. Download the report and launch the webcast to learn more. *Gartner, Inc., Magic Quadrant for Application Performance Monitoring, Will Cappelli and Jonah Kowall, 19 September 2011.