Pulse 2012: Business Without Limits

Attend Pulse and get up to speed on the latest in service management

SERVICE MANAGEMENT IN ACTION Achieving breakout success in today's business climate means facing your operational limitations—and moving beyond them. If you're looking for a fast, efficient way to learn how, you won't find a better opportunity than Pulse 2012: Optimizing the World's Infrastructure, to be held March 4-7 in Las Vegas.

That's why the theme of Pulse 2012 is Business Without Limits. And the show promises to explore that theme in depth, whether you're considering it from an IT perspective, a business perspective, or a converged outlook that combines the two.

Indeed, that last approach may be the most relevant today. If IT is the fundamental engine of business service delivery, then the more agile, flexible, scalable, and cost-efficient IT becomes, the better the business outcome is likely to be. But driving that kind of optimized change will typically mean thinking through just how IT is implemented—often at a fairly deep level.

Where does today's business infrastructure begin and end? Consider how much more challenging that seemingly simple question has become to answer, given the rapid rate of innovation in enterprise IT today.

Cloud architectures, for instance, are becoming more widely deployed by the day. Furthermore, thanks to multiple models ranging from private clouds to public clouds to hybrids combining the two, the way clouds are being deployed varies more and more over time.

Similar innovation is apparent in the case of endpoint infrastructures; desktops and laptops are now augmented by mobile platforms like smart phones and tablets, which typically roam outside company networks, yet require secure access to company resources. The phrase "big data" is, if anything, an understatement of the size and scope of the total information available to organizations today, and analyzing that information for hidden insights is more important than ever. Physical and digital infrastructures are increasingly converging; they require centralized, simplified management to ensure they meet business needs optimally.

What's the fastest, most efficient way to come up to speed on these and other crucial topics? Pulse 2012.

More than 7,000 attendees will be on hand to learn how IBM can drive a better business outcome via enhanced Visibility (seeing the business), Control (adjusting the infrastructure dynamically), and Automation (leveraging intelligent industrialization for fast, cost-effective execution of everyday tasks).

The event gives attendees a chance to listen to industry experts, learn about powerful new solutions and services, get a sneak peek at product roadmaps, achieve certifications in areas that match their organizations' needs, and, of course, interact with professional peers from around the world.

And in accordance with the show's theme, Pulse 2012 promises much more even than that. In particular, this year's event will explore the extraordinary potential of cloud computing to transform business models—essentially, eliminating many typical operational shortcomings to drive down costs and transform service delivery in a broad sense.

Via clouds, organizations may find the sky is the limit—which is to say, they can conduct business without limits.

Cloud and Data Center Optimization

“Pulse 2012 will explore the extraordinary potential of cloud computing to transform business models—essentially, eliminating many typical operational shortcomings to drive down costs and transform service delivery in a broad sense. Via clouds, organizations may find the sky is the limit—which is to say, they can conduct business without limits.”

That's why IBM has put cloud computing at the forefront of the show’s curriculum—the sessions that comprise the heart of the Pulse learning opportunity. This year, cloud will be the single most important subject, receiving a stream of its own.

What's driving the rapid rate of cloud adoption and general industry interest? More than anything else, it's the potential of clouds to be a truly best-in-class service delivery platform. Thanks to an exceptionally deep and intelligent use of virtualization, clouds can deliver resources fluidly, whenever and wherever they're required in real time, to fulfill dynamic business workloads. And because clouds are deeply automated, they can address service requirements with a minimum of direct IT oversight—dramatically driving down costs.

Naturally, though, organizations will have to carefully think through many complexities to arrive at a cloud solution that matches their requirements going forward. The tracks in this stream, therefore, address those complexities in more detail.

Service Delivery and Process Automation, the first, will illustrate how IBM Tivoli solutions can simplify, accelerate, and manage many aspects of cloud operations. These include change and configuration management, service requests, virtual server provisioning, and others, as well as the orchestration of them all as informed by proven best practices and driven by smart solutions.

Just as important is Service Availability and Performance Management. Keeping key IT services up and running, and hitting performance targets, are key to ensuring those services are creating real business value. And no IT provider is better positioned than IBM to help you achieve that via its integrated service management portfolio.

Toward protecting business data throughout its full lifecycle, storage solutions are crucial in any IT infrastructure—certainly in a cloud. The Storage Management track, therefore, will illustrate how common complexities can be resolved through leading storage solutions, underscoring recommendations and insights with specific case studies and implementation stories drawn from the real world.

If your organization develops software in-house, you'll need to ponder carefully how to connect your operations and development teams. Best results will come when each team is kept aware of the other's information and processes; this, in turn, will typically mean integrating the tools they use in new ways. In the Collaborative Development and Operations track, you'll see how the complete software lifecycle, spanning both development and operations, can be enhanced by connecting these two historically separate silos through linked tools to drive collaboration.

Automated Operations Technical Council is the track to attend if you’d like to maximize service availability via smart automation across the infrastructure. This year, you’ll find a new focus on the IBM Tivoli System Automation family and how it can help you apply policy-driven, context-aware automation for a more efficient, consistent execution of everyday tasks.

And if you're interested in leveraging cloud capabilities to improve your service delivery—whether through a public, private, or hybrid model—the Cloud and New Models for Service Delivery track will be directly on point. Find out how to enhance performance and reduce costs and complexities, regardless of the model you choose, without creating unwanted new complexity and risk.

Smarter Physical Infrastructures

If you want the best possible return on assets—all assets, from entire building campuses to specific systems—you'll need to carefully oversee those assets at every stage in their lifecycles.

That means monitoring and tracking them to ensure they're properly maintained and configured at all times; it also means linking that information with other business and IT domains, to multiply its value by empowering different teams to use the information in different ways based on their needs.

IBM Maximo Asset Management and TRIRIGA solutions can play a key role in fulfilling those goals. In this stream, you'll learn how unified, centralized asset management capabilities can translate into value in areas as diverse as supply chain optimization, labor efficiency and safety, space planning, project management, and others. This stream's tracks will pursue that concept from different angles including best practices, technical sessions, industry case studies, implementation and upgrades, and others.

And for those interested in seeing how asset management solutions and strategies can combine and apply at the building level, or even the city or industry level, two tracks—Smarter Buildings and Operations Center for a Smarter Planet—will explore the compelling possibilities in detail.

Leveraging Mobility

Mobile endpoints have multiplied in popularity and widespread deployment. Today, they’re an outstanding opportunity for the enterprise to increase collaboration and render services in a powerful new way. Making the best of that opportunity, however, will mean taking into account a number of new risks and complexities via a smart mobile strategy.

That premise is exemplified via the three tracks of this stream. Service Assurance for Communications Service Providers will explore how organizations in this ultra-competitive field can reduce customer churn and increase market share by assuring service quality from end-to-end, backed up by best practices and specific client experiences.

Cloud Service Providers, the second track, will address what cloud-based hosts need to consider to render the power of cloud applications and services in a wireless context. Cloud and mobile are two of the leading trends going forward; this track will address the business and technological fine points of their intersection.

Finally, Mobility and Endpoint Management focuses on a basic truth common in the enterprise today: endpoints simply aren’t managed as well as they might be. In many cases, a new approach, implemented via new solutions, will deliver substantial business benefits in areas ranging from patch management to application updates to energy conservation to security (a particular concern for mobile endpoints that leave the organization’s network).

Managing Security and Compliance

Perhaps no single IT domain so clearly reflects the way boundaries have changed in IT infrastructures as security.

Today, data and services commonly extend beyond company walls—and not just onto the Web, as services, but via physical architectures the organization may not even own, such as public clouds. This being the case, how can they best be secured to comply with both internal security policies and government regulations?

Three tracks will help answer that question. The first, Securing Emerging Technologies, focuses on new platforms and technologies, their security complexities and issues, and the available solutions and best practices to fend off security risks of many kinds.

The second track is Securing the Infrastructure and Mitigating Threats. This one pertains to infrastructural dynamics—keeping the infrastructure as secure as possible against threats both known and unknown, by acting in a proactive manner via an integrated security strategy, instead of more passively via isolated point solutions.

And the last track, Managing Compliance and Audit for a Secure Organization, tackles the touchy question of regulations. Attendees will learn how they can more easily comply with the stringent terms of governmental mandates, and, in the event of an audit, demonstrate that compliance on demand.

Deliver a talk and get a free pass

Have you considered giving a talk at the show? Pulse 2012 attendees who deliver a speech on how IBM solutions have helped them achieve a better business outcome will get a chance to share their insights and experiences with a broad and interested audience.

The promotional benefit to their organizations is also undeniable—and if you needed any more incentive, most speakers (internal rules permitting) will receive a free pass to the show.

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