Innovate 2011: Collaborative Development and Operations

Connect teams—and drive value

Service Management in Action

For many large enterprises, it has become increasingly clear that simpler, integrated architectures trump complex, segregated architectures. When services can more holistically be monitored, managed, and adjusted to suit changing business conditions, they yield a better business outcome.

That's an idea usually applied specifically to IT operations. However, it's just as true for IT as a whole—both operations and development. In a perfect world, these two groups, both essential to organizational success, would work smoothly and collaboratively in the pursuit of shared business goals. Information and tools used by one team would be available on demand to the other—maximizing application and service deployment as well as overall agility and IT responsiveness.

In the past, this ideal has been, to say the least, a goal unachieved. IT operations and development have usually been implemented and managed almost as two sovereign nations separated by a great wall—a situation that makes end-to-end service management a lot more complex than it should be.

IBM—an industry leader in both operations and development, via its Tivoli and Rational solution portfolios—has made particularly impressive strides in connecting these two groups in many innovative, powerful ways.

Innovate 2011: Learn how to integrate development and operations for a better outcome

"In a perfect world, IT operations and development would work smoothly and collaboratively in the pursuit of shared business goals. However, in the past, this ideal has been largely a goal unachieved. Innovate 2011 is a great opportunity to learn how to realize greater organizational collaboration between enterprise architecture, development, and operations-for every stage along the way-from code writing to testing to deployed applications."

For proof of this, you don't have to look further than IBM's annual Innovate conference, held this year in Orlando from June 5-9. Innovate 2011 focuses on software development as a platform for business innovation—the essential engine powering services of all kinds.

At Innovate, you'll find out how to realize greater organizational collaboration between enterprise architecture, development, and operations—for every stage along the way—from code writing to testing to deployed applications.

And for those organizations developing (or considering developing) cloud architectures, Innovate will include many relevant sessions that can help them capitalize on cloud strengths, and mitigate cloud complexities, for the best possible return on software-driven services.

This means faster development cycles, better software builds, lower costs, reduced business risks—all very desirable in helping organizations achieve a competitive distinction.

A wealth of engaging, informative topics

What if there were a seamless, straightforward way for service desks to forward data about up-and-running service problems to IT development, for faster software modifications?

What if development teams had complete access to the configuration history of production servers—so they could be sure that the software they're developing is well suited to the final environment in which it will be running?

And what if test and development processes could easily leverage automated software provisioning tools to create completely consistent test servers—even though such tools typically fall under the purview of IT operations?

Join us at Innovate 2011 for a rich educational opportunity that will help you address these challenges through a wide variety of topics:

Collaborative Development and Operations: Ready to design, deliver, and manage the next generation of Internet-enabled smart products? Learn how IBM Rational and IBM Tivoli are working together to align people, processes, information, and assets across the organizational silos of development and operations. Join Scott Hebner, Vice President, Marketing & Strategy, IBM Tivoli; Jamie Thomas, VP of Tivoli Strategy and Development, IBM Tivoli; Harish Grama, VP, Rational Product Development, Delivery and Customer Support, IBM, Rational; and Steve Robinson, GM, IBM Security Solutions, as they discuss how organizations can achieve higher levels of synergy and collaboration across their organizations for greater efficiency and a competitive edge.

Minding the Gap: Converging Software Delivery and Operations: Explores industry examples, training ideas, and vendor solutions to support software delivery lifecycle (SDLC)/IT service management (ITSM) integration and skills. The goal is to "servitize" the entire SDLC in support of the growing need to focus on IT services. Hear from an experienced panel of representatives from these areas as they outline their thoughts on this topic and open the floor for discussion to round out this dynamic, hot topic session.

Cloud Transition Planning: Provides practical guidance on key aspects in cloud transition planning as seen from the perspective of the consumer. While in-depth analysis will be needed for actual transition planning activities, this session highlights key focus areas and concerns that should be included in the scope of any cloud transition plan—cloud business model, adapting the IT organization, defining and monitoring service level agreements, and integrated service management applied to cloud.

Cloud Architectures as Test Platforms: Explores the logical migration path of software over its lifecycle—from the initial development sandbox to subsequent testing and finally to pre-production and true production systems. The successful experiences of an actual IBM client in optimizing that migration path, via a cloud architecture, will be described, with particular attention to the flexible utility of a particular Rational solution in different contexts: IBM Rational Quality Manager.

Governed, Automated Deployment: Standardization, reuse, and agility are key benefits of a well-designed service management program. However, these characteristics are rarely observed during the deployment of applications, especially during test phases. Non-standard organizational standards, poor communication of deployment needs, and the lack of automation all contribute to deployment challenges and problems. Learn how you can implement a governance framework to control and standardize deployment environments and automate the deployment of applications to them. Explore the value of virtualization and cloud technologies as a target technology utilized by the integrated deployment tool set to help standardize and automate the provisioning of complex target environments.

Application Security: More and more business is conducted online everyday, creating new challenges for meeting application security and compliance. According to the latest statistics from the IBM X-Force Annual Trend and Risk Report, application vulnerabilities are the most common type of software security problem, and criminals are targeting these vulnerabilities more frequently with each passing year. As these and new attacks escalate, many enterprises have taken a reactive approach to security with point products that address only pieces of application security and add to the complexity of security operations. Learn what it means to be a secure organization.

IBM's own cross-team experiences and benefits

You might expect that IBM—as a world leader in IT operations and IT development—would make extensive internal use of its own solutions and expertise. If so, you'd be exactly right. IBM has achieved considerable optimization and innovation in this way. This session will deliver a detailed look at how IBM brought together IT Operations and Development by linking key service desk and software development tools. Learn about how the “in-production” performance of particular applications is now seamlessly routed from the service desk (in IT operations) to the software engineers responsible for those applications (in IT development)—making it significantly simpler, faster, and less expensive to make necessary changes.

An open forum to share insights

Get in on the conversation with "Achieving Collaboration Across Development and Operations—Market Insights," led by Julie Craig (Research Director at Enterprise Management Associates), Pete Marshall (Tivoli Strategy and Planning), and Michael Rowe (Rational Strategist)…and be part of the open forum where anybody with insights and experiences in this area can share ideas.

The ISM Simulator Experience—Get your game on!

Ever wondered how service management best practices translate directly into real-world business outcomes? For an engaging and challenging answer to that question, be sure to check out IBM’s Service Management Simulator Experience at Innovate 2011. This is a hands-on, role-playing game in which teams collaborate to achieve the best business results via IT infrastructures—and witness for themselves how service management best practices can play an invaluable role along the way.

(For more detailed information on the Simulator Experience, and particularly if you’re interesting in attending the session at Innovate, contact

Learn more

Recent Articles

Contact IBM

Considering a purchase?

IBM Integrated Service Management

IBM Software. Innovate 2011. The premier event for Software and Systems innovation

Join celebrity host Felicia Day at Innovate 2011 June 5 - 9 in Orlando, Florida. Attend the Collaborative Development and Operations track to learn how to enable more effective utilization of information, assets, and technology across the life cycle by integrating and aligning, tools, processes, and functions across enterprise architecture, development, testing and IT operations.