Pulse Industry Solution Demos: See Problem, Solve Problem

Learn exactly how IBM can enhance service management—as you define it

Service Management in Action For service management professionals today, attending Pulse—the premier service management event of the year—is arguably the best investment they can make. The hundreds of sessions, client presentations, technology and solution demos and other learning opportunities will collectively translate into an unequaled opportunity to get exactly the information they need in exactly the context they need it. (link resides outside of ibm.com)

What is meant by context? Pulse sessions and industry solution demos will explore how specific IBM solutions and services can help optimize service management in many different industries: Banking, Chemicals & Petroleum, Communications Service Providers, Electronics, Energy & Utilities, Government, Healthcare, Insurance, Manufacturing, Retail and Travel & Transportation.

In each case, attendees can select the sessions and demos that most closely reflect their own requirements and, armed with new information, return to their organizations exceptionally well positioned to create positive change.

Banking

"Pulse sessions and industry solution demos will explore how specific IBM solutions and services can help optimize service management in many different industries. In each case, attendees can select the sessions and demos that most closely reflect their own requirements and, armed with new information, return to their organizations exceptionally well positioned to create positive change." Attendees from the world of finance, for instance, would do well to attend the session "IBM Banking Industry Framework." This session will provide an overview of the IBM Banking Industry Framework, spotlighting the way IBM solutions can (among many other benefits) enhance customer care, reveal different business risks and proactively mitigate them, and deliver accelerated and secured payment processing—all central challenges for banks going forward.

For a more detailed look at specifically how different IBM offerings can solve those and other complexities, “Integrated Service Management for Banking" should be an excellent demo. Here, topics ranging from regulation compliance to audit response to IT governance to system transformation will be covered, along with the tools needed to address them.

Security is certainly a major operational concern for banks, given the potential consequences that could arise in the event of a breach. The demo "Infrastructure Security and Managed Security Services" will reveal the daunting array of security complexities facing banks today, and show how IBM tools can be combined in a modular fashion to create a secure, holistic architecture capable of protecting services and data from threats both known and unknown. (link resides outside of ibm.com)

And in the pursuit of enhanced service management, it's crucial to be able to track infrastructure activity from a business perspective as well as a technological one. In the demo "Business Service Manager and End to End Transaction Tracking," IBM will show how key offerings can be used to quantify business performance in real time, by establishing how the IT infrastructure is performing against predetermined business targets (such as the terms of service level agreements).

Chemicals & Petroleum

Given the broad range of chemicals and petroleum assets, many of which don't naturally fall on an IP network, how can these organizations best ensure assets deliver as much business value as possible, at every stage of their lifecycles? (link resides outside of ibm.com) Answers to that question will be found in the demo "IBM Maximo for Oil and Gas," with reference to related subtopics such as regulatory compliance, knowledge management and safe operations.

The complexities of government regulations return as the subject of "Compliance Management." In this demo, attendees will learn how IBM offerings facilitate compliance initiatives by enabling key tasks such as managing logs, monitoring user activity and generating custom reports on demand.

"Integrated Service Management for Chemicals and Petroleum" will turn the spotlight on IBM tools and the many ways they can help organizations in this space achieve a superior business outcome. They can, for instance, significantly improve the visibility, control and automation needed to optimize IT (link resides outside of ibm.com)—and thus enhance all IT-dependent services.

What's the best way to translate raw data into actionable business intelligence? "Predictive Analytics Management" will address just that by exploring the power of select Tivoli tools to analyze current and historical data, uncover trends and suggest proactive strategies to diminish or preclude forthcoming risks.

Communications Service Providers

An overview of the IBM value proposition to communications service providers (CSPs) will be delivered in the session "Integrated Service Management for Communications Service Providers." Among other core benefits: simplified management of even the most complex networks, enhanced service levels, faster service rollout and a quantified insight into the customer's experience—all needed for reducing customer churn and creating business growth.

As organizations in this space increasingly embrace 4G standards such as LTE (Long Term Evolution), they'll need new ways to resolve the new complexities that will apply to both wired and wireless networks. In "Management of Next Generation Networks," attendees will learn how IBM tools can help them master those complexities through enhanced visualization of real-time performance, as well as accelerated troubleshooting in the event of technical problems.

And "Service Quality Management and Customer Experience Management" will turn yet another lens on the communications service challenge. Rendering better service means knowing what customers are experiencing, as established via accurate and timely monitoring and reporting, and then making adjustments as required. With IBM's help, CSPs can accomplish exactly that—and also verify SLA compliance in the case of commercial customers.

Energy & Utilities

The session "IBM Integrated Service Management for Energy and Utilities" should serve as an excellent introduction to the ways IBM can help utilities solve their most pressing challenges—among them, comprehensive, unified asset management; capitalizing on new assets and infrastructural elements such as smart electrical grids; reducing/avoiding needless costs (link resides outside of ibm.com); and securing such assets from a wide range of threats.

Furthermore, a demo of the same name will address the IBM offerings available to fulfill these goals via key availability and performance information required to drive up service levels while driving down operational costs. (link resides outside of ibm.com) Other tools can help spur faster problem resolution, quantify utilization and perform analytics used to predict resource demand.

Other demos will explore subcategories of the energy/utilities space with regard to their special requirements. "IBM Maximo for Nuclear Power," for instance, will showcase how this solution can help nuclear power plants meet or exceed the exceptionally stringent terms of applicable government regulations. And "Smarter Industry – Utilities and FasTrack" will explore the ways smart grids and smart meters can be leveraged to render smart service management—given a management infrastructure that's smart enough to track, locate and test such assets as required. (link resides outside of ibm.com)

Government

The challenges facing government organizations are some of the most far-reaching and complex—yet IBM's remarkably deep expertise and proven portfolio of solutions and services are well suited to help.

Consider "Integrated Service Management for Smarter Cities," in which the overall quality of life and economic strength of a city can be optimized via a city command operations center driven by IBM tools. "Smarter Buildings," similarly, will highlight the IBM value proposition as it pertains to challenges at the building level, such as data collection across disparate systems, waste management, energy efficiency and greenhouse gas emission tracking.

And for almost any government organization, overall security could be improved with the help of IBM's comprehensive portfolio of security solutions and services to ensure that only the right people obtain access to sensitive applications, data and services—and then only with the right privileges. (link resides outside of ibm.com)

Healthcare

"Integrated Service Management for Healthcare Providers" should prove a compelling session indeed—especially when combined with the demo of the same name. Via these two presentations, attendees will see that IBM can help them drive up the quality of patient care, and drive down the risks and costs of providing service, through a wide variety of best-in-class offerings.

Identity and access management tools (link resides outside of ibm.com), for instance, can empower remote physicians while simplifying the process they use to get access to key applications. Calibration tools can ensure that diagnostic equipment delivers the most accurate possible results. The outcome in both cases? Better patient care and higher customer satisfaction levels.

Compliance is an unusually complex wrinkle in healthcare; just consider the many ramifications of laws such as HIPAA (the Health Insurance Portability and Accountability Act). Fortunately, the demo "Compliance Management" will help attendees from this industry learn how IBM can help them track the activity of even the most privileged users, aggregate and analyze logs, and in this way, achieve compliance—or easily demonstrate it, in the event of an audit.

Manufacturing

How can manufacturers drive down their operational costs, drive up the quality of their products, increase customer satisfaction and get a competitive edge? (link resides outside of ibm.com)

There are many sessions and demos at Pulse that will deliver answers to these central questions. “IT Service Management-Harley Davidson style!,” for one, will describe how a long-term strategy – aligned with business priorities and with ITIL process maturity – enabled the company to roll out a full-blown, global ITSM implementation.

Along the same lines, you might also want to view the IBM Ricoh advanced device management solution, which forms the heart of "Integrated Service Management for Electronics," a demo that will show how this particular solution can manage multi-function printer fleets of any scope and complexity.

And “Products for Tomorrow: Why Innovation Management is Key to Increasing the Value of Your Products and Achieving Higher Margins” is an excellent session for anyone interested in learning about the results of an Aberdeen 2009 study that highlights how innovation in product lines contributes to profit margins and how you can manage innovation and align strategic direction to create compelling customer value.

Travel & Transportation

The IBM Maximo asset management family can deliver exceptionally powerful benefits to organizations in the transportation sector... and several demos will serve as proof. Consider:

"IBM Maximo for Transportation and Asset Configuration Management" will show how these organizations can obtain end-to-end management for all assets, even mobile assets, and the quantifiable business benefits that will accrue as a result. Additionally, this demo will show how the Maximo Asset Configuration Manager can calculate asset build, component life and other metrics in real time—thus lowering costs and empowering compliance initiatives with key information.
The "Maximo Linear Asset Manager Birds of a Feather" session will show how organizations can simplify and organize data, and optimize work execution, even in the case of assets such as roads, pipelines and cables.
"Smarter Solutions—Maximo Extensions, Accelerators and DIOS" will provide an overview of Maximo offerings pertaining to such diverse asset clusters as Rail, Fleet, and Capital Projects—as well as a sneak peek into how future offerings will generate even more business value via new features.

And even more industry sessions and demos!

We've called out just a few of the industry sessions and demos that you can attend at Pulse to learn how IBM is helping to build a smarter planet with innovation for virtually every industry. Download a conference roadmap for your industry/interest area, build your personal agenda and register today!

Learn more

Save $200 when you register early

Registration is now open for Pulse 2010, Las Vegas.

Pulse 2010 Diamond Sponsor

Execute your transformation with Alcatel-Lucent, the world’s largest Tivoli Assurance integrator, with over 130 customers deployed in the telecom, transport and energy markets.

Visit us at booth D302