Pulse 2011: Proven Practice
Workshops Maximize ROI

Knowledge is power. Invest accordingly.

Service Management in Action.

In an economy like today's, when every dollar counts, ROI takes on new importance. And for service management professionals, Pulse 2011 will deliver incredible ROI via its rich assortment of learning opportunities, easily tailored for any specific organization's needs and goals going forward.

At Pulse, you'll learn how you can get a complete, end-to-end view of business services, as well as how to manage those services for enhanced business value at every stage of their lifecycles. You'll discover how business management and IT management can be ideally integrated to align better with customer needs and interests. You'll see how emerging business risks and complexities, such as compliance with government regulations, can be more easily and proactively addressed. And, of course, you'll find how you can reduce operational costs while increasing service levels—a consequence of improved visibility, control, and automation of the infrastructure that drives all your core business services.

To be held at the MGM Grand Hotel in Las Vegas from February 27th through March 2nd, Pulse 2011 also boasts, for a registration fee of only $1,995 (through February 24th):

...and much, much more. In every case, Pulse 2011 content has been handpicked and tailored to help you return to your organization informed with the latest insights and information—all of which you can then apply, very pragmatically, in the pursuit of a better business outcome.

Proven Practice Workshops: Glean insights from Tivoli veterans

What is meant by "pragmatically?" Consider Pulse's Proven Practice Workshops. These sessions are delivered by IBM Tivoli experts who focus specifically on emerging IT challenges and complexities, and then explore the available solutions and strategies to best deal with them.

At Pulse 2011, there will be five such workshops—and their shared name, "Proven Practice," should tip you off concerning their practical, real-world value. Every one of them will turn the spotlight on detailed and timely information of immediate utility, often not easily obtained anywhere else, such as:

By attending Pulse's Proven Practice Workshops, you can bring yourself up to speed in very short order on the best available wisdom the industry has to offer—in exactly the areas of highest priority and concern to your organization.

Proven Practice Workshop for ISM

Integrated service management, in IBM's vision, is increasingly critical for organizations interested in getting the highest possible ROI and overall business value from their IT infrastructures.

Imagine that instead of isolated domains of IT operations, IT is implemented in a cross-domain, collaborative manner so that information in one IT domain can be used by team members in every other IT domain. Imagine that instead of managing technology solutions and assets with one set of tools, and business service performance with another set of tools, service management is addressed centrally, in a cohesive fashion based on a shared information repository and integrated toolset—yet rendered in a way that fulfills the needs of any particular role or job duty.

In this workshop, led by Bill Carey, Ethan Smith and Manju Makonahalli, you'll find out how to manage business services in a more integrated, more efficient, and more cost-efficient fashion through ISM—translating into a better experience for your end users and customers, and a better business outcome for your organization.

Proven Practice Workshop for Cloud

No single subject has received as much attention (some would say hype) over the course of the last two years as cloud computing—and that's for good reason.

Cloud architecture promises tremendous acceleration of service deployment, proactive mitigation of many forms of business risk, and, potentially, astonishing cost reductions—in some cases, such as labor costs, reductions exceeding 90%, according to recent studies. This comes as a result of the way clouds can, via deeply-embedded automation and virtualization, give line of business managers the direct power to create and manage their own services on the existing cloud infrastructure, rather than having to work through IT and obtain new infrastructure.

Deploying a cloud of this type, however, will require a thorough understanding of the complexities and subtle ramifications involved. For instance, if a cloud is driven by an architecture not optimally designed for industry-leading availability and uptime, that architecture will almost certainly reduce the business value the cloud generates, because the services it drives won't always be online to fulfill organizational requirements.

That problem, as well as many others, will be explored in this workshop, led by Gary Hamilton and Don Bailey. These cloud experts will discuss proven reference architectures and relevant best practices, followed by a particular case study to highlight just what you'll need to do to make your cloud as successful as possible.

Proven Practice Workshop for Business Service Management

Managing IT solutions is one thing. Managing business services—the practical outcome and ultimate goal of the infrastructure—can be quite another thing.

As organizations strive to get the best ROI from IT, one stumbling block they commonly encounter is the difficulty of integrating these two forms of management, which are often performed by different sets of tools and implemented in different ways, via different business processes. Increasingly, however, they will want to link these two paradigms so as to measure IT by the most bottom-line metric of all: how well, or how badly, IT is fulfilling business goals.

Led by Eric Libow and Jay Venenga, this workshop will help you understand what kinds of solutions and strategies you'll need to manage business services in a faster and more integrated manner. Demonstrating the compelling possibilities will be a case study drawn from the recent positive experiences of a major Internet search provider, to illustrate just how much value can be created by shifting the management focus from technology per se to the complete lifecycle of business services.

Proven Practice Workshop for Security

Security is no place for compromise. As organizations perform more and more services via the digital infrastructure, linking existing services in new ways and even extending services outside company walls to business partners, clients, and customers, it's important to ensure that those services are as secure as possible.

Partly, this is because the range of threats—malware, criminal organizations, individual hackers, phishing, and others—is broader and deeper than ever. Partly, it's because government regulations increasingly specify how organizations should monitor and manage information at every stage, especially sensitive customer information like credit card numbers or health records. And part of it lies in the general fact that, in an increasingly interconnected world, it's more important than ever to be certain that you're connecting the right people with the right services and data, and then only with the right level of privileges.

Fortunately, this workshop, to be led by security experts Jimmy Darwin, Phil Jackson, John Webb, and John Abbott, will address these and many other related issues—as well as what you can do to make those abstract goals an up-and-running reality. How? First, the group will review the latest security reference architecture, considering both the format and application of standardized solutions in different deployment models and applications. Then, proven practices and key considerations will be explored, including compliance management, user privilege monitoring, identity and access assurance, and accelerated event response in the event a problem is detected.

Proven Practice Workshop for Storage

Much of the business value of today's IT infrastructures lies in the way they make good use of available resources to solve business problems—and among those resources, one of the most critical in almost any context is storage.

Because storage is often available in many forms and mediums, and distributed across thousands of systems and disk arrays in a datacenter, managing it for optimum ROI can be a complex task indeed. Helpful in this respect: IBM Tivoli Storage Productivity Center (TPC), a centralized tool you can use to ensure that storage is leveraged for best effect regardless of the complexity of your infrastructure. TPC serves as a central point of command, allowing you to make smarter use of the storage you already have rather than simply buying more storage.

Storage experts Dave Remkus and Carol Johansen will be on hand in this workshop to explore TPC's exceptional power in detail. Among other topics, they will discuss how to increase TPC's business value via reporting: asset reporting, end-to-end path reporting, alerting, and documentation to build reports. Via TPC, you can turn raw data into actionable intelligence, helping you to stay apprised of both how storage is used in the datacenter and what you can do to improve that in any given dimension. Organizations with TPC that are already using it for basic utilization functions, such as capacity management, will often get even more business value from it in this way—essentially, maximizing not just the ROI they get from storage, but from TPC, the most crucial tool they use to manage it.

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