Impact 2013: Leverage Change For
Highest Value

Is your service infrastructure generating the ROI it should?

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The slogan of Impact 2013 is "Business. In Motion." And that, in a nutshell, is also the strongest reason to attend the event.

Change isn't just the only constant in business today; the pace of that change is accelerating. The faster your organization can adapt and respond to market changes, the more competitive it will be, and the better the business outcome it will get. But there's also the question of the method—what kind of infrastructure do you need to enable that? Here, too, rapid evolution is evident in new architectures like clouds, increasingly seen as optimized platforms for services as accessed by and managed from smart mobile devices.

These and other ideas are right at the heart of Impact 2013, an event dedicated to bringing business and IT leaders up to speed on the latest insights and solutions so that they're well prepared to drive positive change of the kinds their organizations need most. At Impact 2013, to be held at The Venetian in Las Vegas from April 28 to May 2, they'll:

A host of powerful new solutions

Smart monitoring capabilities are integrated at the level of virtual machine images your organization creates. When new virtual servers in the cloud are generated, based on those images, each is automatically discovered and monitored, and the results are available to the service owner using any standard Web browser

A very good example of what you'll hear about at Impact 2013: IBM SmartCloud Monitoring Application Insight. This solution helps you get the highest performance from applications running in a public cloud—an environment where, under normal conditions, performance monitoring and problem isolation might be difficult because the cloud is managed by an external provider.

Addressing that issue is the solution's design: smart monitoring capabilities are integrated at the level of virtual machine images your organization creates. When new virtual servers in the cloud are generated, based on those images, each is automatically discovered and monitored, and the results are available to the service owner using any standard Web browser. The level of monitoring is remarkably granular; managers can drill down into the level of technical detail they need to solve problems or improve performance. Applications can also be grouped logically, so that entire services, based on multiple applications working in concert, can be monitored.

Because SmartCloud Monitoring Application Insight supports event forwarding, monitoring doesn't even necessarily require continuous oversight; if performance falls below a predefined point, alerts can be auto-generated and sent to an e-mail address or designated event server.

For another example of great Impact content, consider the demos you’ll see of IBM Application Performance Diagnostics. This solution provides diagnostics and simplified root-cause analysis for applications running in IBM WebSphere environments.

Designed to be lightweight in both its impact on the infrastructure and ease of use, this solution nevertheless delivers heavyweight results. How? Once the server-side component is installed, it collects data pertaining to the specified application, then reports that data to the workstation-side component. There, via an Eclipse-based interface, analysis is conducted (which can happen either online or offline) to establish performance shortfalls and isolate their root causes (inefficient API calls, methods that could benefit from optimization, etc).

This analytics-driven actionable intelligence means application performance improves, and the odds of having to roll a newly deployed application back into development decrease—both of which help to maximize the business value generated by any service that application supports

And for cloud-focused organizations, a third solution to be discussed at Impact 2013 is arguably even more important: IBM SmartCloud Orchestrator.

Whether a cloud's model is public, private, or hybrid, it's critical to the cloud's ROI that as many key functions be executed and combined as automatically, and efficiently, as possible—always informed by proven best practices. SmartCloud Orchestrator(YouTube, 00:03:08) checks every box on that list by combining and integrating different cloud functions (server provisioning, resource allocation, capacity management, and others) based on included predefined deployment patterns.

This has the effect of empowering any cloud using it with IBM's hard-won industry insights concerning how best to orchestrate those tasks to fulfill different kinds of workloads and achieve different kinds of business goals. Thanks to the intuitive, Web-based user portal, it's similarly easy to request and manage services running in the cloud. And thanks to smart cost-tracking analytics, organizations will find they know exactly how operational costs are accruing in cloud-based applications and services—in as much or as little detail as they require.

Finally, since SmartCloud Orchestrator is also based on open standards (in particular, OpenStack), it's relatively easy to migrate applications from that cloud to another, should the organization choose to do so as its requirements and business context change over time.

An up-to-the-minute educational opportunity via compelling sessions

Of course, the learning opportunity at Impact 2013 goes far beyond just IBM solutions—it also addresses business opportunities, real-world case studies, and from-the-trenches wisdom based on IBM's unmatched history of successful cloud projects.

For instance, in the session titled "Learn from 3000+ Engagements: Cloud-Enabled Datacenter," you'll get a chance to learn how, by integrating currently isolated IT domains in a cloud, overall service delivery can be both accelerated and simplified. That means new services come to market faster, fulfill user needs or customer demand faster, and the total value they generate climbs, in some cases dramatically, in comparison to what would be possible without a cloud.

Or, if you're interested in securely accessing or managing cloud-based services using a smart mobile device, you'll definitely want to attend "Extend Your IBM Endpoint Manager Deployment to Mobile Devices." This offering allows you to create an enterprise app store, then leverage it to deliver trusted apps to smart mobile devices of many kinds, using many platforms. And once those apps are installed, they can be managed in a variety of ways for higher security and lower risks—central to turning the mobile device tsunami into a plus for your organization, not a minus.

And for those who'd like to hear how IBM's rapidly growing SmartCloud family can serve as the foundation of optimized cloud management—for all clouds, based on all models—the Inner Circle Session "SmartCloud: Strategy, Architecture, and Roadmap" is directly on point. A host of IBM SmartCloud experts including Deepak Advani (General Manger of Tivoli Software) will discuss everything IBM SmartCloud can do for you today—and where the family is headed in the near future, via innovative advances like smart analytics and ever-increasing interoperability.

Register today to attend!

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Join us for Impact 2013: April 28 - May 2, 2013, in Las Vegas Nevada, at The Venetian and The Palazzo Hotels.

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