A New Era of Thinking

IBM BusinessConnect 2016
วันอังคารที่ 15 มีนาคม 2559
ณ ห้องนภาลัย บอลลูม โรงแรมดุสิตธานี กรุงเทพฯ

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Time Topic
10:00 - 10:30 Registration and Solutions Booth Visit (Coffee Break Provided)
Track 1: Accelerating Cognitive Business with Hybrid Cloud Track 2: IBM Analytics in Action - Transforming Industries & Professions Track 3: Unleash the Power of Cognitive Commerce: Helping Enterprises Become Cognitive Businesses
Who Should Attend : VP IT and Senior IT Who Should Attend : VP IT, Senior IT and Senior LOB Who Should Attend : VP for e-Commerce, e-Business, Digital Marketing, Customer Experience, Customer Analytics, LOB aligned CIO
10:30 - 10:55 Accelerating Cognitive Business with Hybrid Cloud 10:30 - 11:00 Analytics in the Era of Cognitive Computing - Transforming Business & Professions 10:30 - 11:10 Unleash the Power of Cognitive Commerce: Helping Enterprises Become Cognitive Businesses
10:55 - 11:20 Innovate. Disrupt. Transform. Fast. @ Enterprise Scale 11:00 - 11:30 Big Data and Analytics Capabilities for Actionable Insights 11:10 - 11:50 Customer Analytics: Are You a Good Listener?
11:20 - 11:45 Hybrid Integration: Unlock Your Existing IT Infrastructure for Mobile, Cloud and SaaS 11:30 - 12:00 Real-time Predictive Customer Insights in Action 11:50 - 12:30 Engage Your Customers with Powerful Mobile App Experiences
11:45 - 12:25 Build a Secure, Scalable Hybrid Infrastructure On-Premises 12:00 - 12:30 Manage, Build and Analyse Data on the Cloud
12:25 - 12:45 Tap into an Enterprise-grade OpenStack Cloud to Accelerate Your Hybrid Cloud Success
12:45 - 13:45 Networking Lunch 12:30 - 13:30 Networking Lunch 12:30 - 13:30 Networking Lunch
13:45 - 14:25 Security at the Speed of Cloud 13:30 - 14:00 Cyber Threat Analysis in Action 13:30 - 14:10 Differentiated Brand Experience Across All Channels
14:25 - 14:50 Managing Your Hybrid Cloud from a Single Pane of Glass 14:00 - 14:30 Asset Analytics & Optimization in Action 14:10 - 14:35 API Economy – Disrupt or be Disrupted
14:50 - 15:00Coffee Break and Solutions Booth Visit14:30 - 15:00Coffee Break and Solutions Booth Visit14:35 - 15:00 Coffee Break and Solutions Booth Visit

A Cognitive Business extends digital business with cognitive computing - both of which exist in and are built using the cloud. Cloud is the platform where digital services are built and run. It is the innovation platform for the API economy and is the place where Watson cognitive APIs can be used to build cognition into your apps, services and business.
With 14000+ APIs published today, and public APIs doubling in the past 18 months, Developers are rewriting the world in software code. Cloud is the platform new digital builders are using to re-imagine everything from banking, retail and healthcare to transportation, supply chains and waterways by composing — writing code, connecting to pipelines of data and integrating application programming interfaces (APIs).
In this keynote session, learn why and how hybrid Cloud is fast becoming the fundamental enabler to building a cognitive business and the exciting new capabilities that IBM is bringing to market.

Industries as well as professions are at a watershed moment. The digital and connected world is creating new ways of engagements between businesses and their customers, reshaping the work we do, and creating new professions while disrupting the value of other roles. Enterprises that win are those that collect and curate the right data — data you own, data from others, data available to all; both structured and unstructured. Leaders who move ahead in their professions are those who have leveraged analytics to gain new insights, identify the right opportunities faster and ensure that no decision is left to chance. To what degree are you taking full advantage of all the data available to you - in your profession and for your company? In this session, we shall share with you the convergence of insights and value through the use of advanced analytics, how you can stand out in a data-deluged ever-changing world and redefine your professions, businesses and customer relationships.

Build a synchronized, predictive value chain and delight customers with perfect moments that create unbreakable bonds.
Cognitive commerce is about putting customers at the center of your business. IBM Commerce is always innovating new ways to help you grow the customer connection. Discover the newest ways to engage with IBM Universal Behaviour Exchange (UBX), IBM Journey Designer and IBM Journey Analytics.

Infinite data provides endless opportunity -- but it takes a new approach to harness that potential. Fueled by real-time insights and the cognitive power of IBM Watson, learn how IBM Commerce solutions reason and learn to help you optimize marketing, sales and value chain services. Know what your customers want before they do. Understand nuances of tone, sentiment and environmental conditions to engage customers on a human level. Deliver the right experience at the perfect moment to delight customers and inspire lifelong advocacy. Forecast the future and integrate with partners and suppliers to create a synchronized, predictive value chain. And do it all in real time, at the same time.

That’s the power of cognitive commerce.

70% of the companies that were on the Fortune-1000 list in 2003 have now vanished - unable to adapt to change. They were runover by nimble and agile disruptors that out-innovated them. Innovation is the new currency. Unleash innovation across the entire enterprise; become an agile business. It could be what saves you. Combine industry best practices on design thinking, lean startup, agile development, DevOps and Cloud to build and deliver innovative solutions for your enterprise. Join us in this session as we discuss the technology, methodology and culture change that will enable large enterprises to drive disruption across every industry. Learn about how IBM’s digital innovation platform enhances developer productivity with integration, portability and delivery, including API management and DevOps.

Most of our decisions are based on insights from only 20% of the total data available. This is largely due to the costs and ability of managing, analysing and drawing actionable insights both structured and unstructured data on a single platform. IBM Analytics now offers a solution to this challenge with BigInsights (Hadoop / Open Data Platform) built in with a first of the kind PME (Probabilistic Matching Engine) and integrated with IBM New Cognos Analytics for virtualization. Run this engine to get the best of both structured and unstructured worlds without breaking the bank or your back. See it to believe it!

A customer-to-business (C2B) business listens to what the customer is saying, especially what customer data is saying. Hidden in data, your customers are telling you what they are doing, why they buy, and even how they feel.

In this session, IBM will share an array of analytics from behavioral and digital to predictive and cognitive to help you understand what your customers want -- sometimes before they know it. If you are ready to listen, your customers are ready to you help create the perfect experiences that transform your customers into advocates.

A cognitive business is built on a hybrid cloud platform. Because everything you will need won’t be in one place, you will need to use and connect data and services from many different sources. Some you will own; some you will simply connect to. Some will be on-premises and some will not. The bottom line is no one environment will contain everything you will need and use. The reality is that your transformation will require hybrid cloud.

IBM Systems and their extensive capabilities can benefit your business in various ways. This session will demonstrate how IBM systems can provide differentiated value with optimized, integrated and inter-operable hardware and software based on open technologies compared to commodity infrastructure. We will also share best practices based on real client examples to enable the creation of hybrid clouds that you need to innovate and gain efficiencies. Learn to differentiate your enterprise’s IT service from your competition’s by leveraging hybrid cloud to reduce costs and risks. Whether you’re a stakeholder, business analyst, developer, or IT manager, this session will add value and enrich your overall conference experience.

When it comes to applying predictive models to analyze customer behaviour, the question is no longer - why should we do it, but how do we operationalize it, and how do we monetize it. With the deluge of data - both internal and external sources to analyze your customer's behaviour, extracting customer insight needs to be real-time, at scale and operationalized more seamless than ever before. IBM's Behaviour-based Customer Insights suite of solutions addresses a variety of industry-specific requirements to provide personalize customer engagement and deliver customized actions.

Make your mobile app the one customers love to use by designing intuitive experiences that work, interacting in a highly personalised way, and using location to your advantage.

Many companies struggle to deliver a seamless mobile browse-to-buy experience and lack the integrations to optimise interactions across email, SMS and mobile apps. In this session, learn how to enhance customers' mobile experience while driving more revenue across channels. And take your apps from good to great with a modular mobile application platform that helps you securely integrate and manage mobile apps – whether you build, buy, or bring your own.

Today’s enterprises require the ability to rapidly make changes and cope with dynamic workloads. Enterprises need flexible deployment models to compare, consume and manage IT as a service to avoid escalating physical infrastructure cost. Join us as our infrastructure experts speak about everyday challenges that an infrastructure team faces, and how customers are tapping into IBM's enterprise-grade OpenStack cloud solutions such as BlueBox and SoftLayer to gain fast hybrid cloud success. Through the session, you will understand how enterprises can tap into pre-built "as a Service" infrastructure - both on-premises and off-premises - to reduce administration costs, solve existing day-to-day infrastructure problems, while combining the reliability and security of a private cloud with the flexibility of a public cloud environment.

Balancing the demands of the business for self service apps, real time analytics, insights, etc while delivering on the IT organisations' agenda of cost efficiency, scalability and security, is a tough ask which is now achievable with IBM's cloud based offerings such as Cloud Data Services, Insights for Twitter as a service on BlueMix, Watson Analytics, etc. See how you can quickly and efficiently integrate data from multiple platforms - web; mobile; 3rd party call centres - into a easy to consume unified format; analyse it and derive insights to act upon without making significant time or cost investments.

The technology that businesses rely on is diverse, from enterprise systems and packaged applications to Cloud-based services. Ensuring that this technology is properly integrated is critical to business success. Join us as we look at the technology journey, the key perspectives, and the best practices in integration and API Management, and how the latest technology is transforming how you see integration.

Cloud computing has become ubiquitous in today's modern IT infrastructures. However, the cloud brings an entire realm of security issues along with it: everything from weak isolation of Software-as-a-Service clouds to side-channel attacks against Infrastructure-as-a-Service clouds. Yet this is only the cloud provider's perspective. Customers have their own issues, from cross-site scripting exploits that leak sensitive information to protecting access to the data and computations within the cloud. This talk will review the security challenges of cloud computing, as well as some measures that both cloud providers and customers can take to mitigate these security risks.

Countless enterprises and government agencies have fallen victim to cyber-attacks of incredible sophistication and complexity. The next generation cybersecurity approach to stop advanced attacks and unknown threats from outside the organization, and to deter risky behavior of insiders - warrants advanced analytics capabilities and a much wider set of data to uncover hidden patterns. IBM's unique approach in Cybersecurity uses Watson family to automatically mine unstructured data for analytics and investigations. Hear about the technology and business solutions that enable you to tap into the rich trove of data: historical case notes, cyber logs, Twitter, emails and chat, voice transcripts, memo fields in payments, and new business applications.

Behind every eCommerce sale is a person. Whether you are selling to consumers or other businesses, your customers are telling you how they want to buy.

In this session, learn how you can respond with VIP treatment across every channel and put customers in charge. Empower them to configure and buy in ways that reflect their individual needs, offering convenience and choice in order fulfillment. Surprise them in the moment and exceed their expectations. At the same time, bring together sales and operational effectiveness that drive efficiency across all business models -- traditional field selling, digital selling and selling through a network of partners. Sustain unbreakable bonds between customer and business by perfecting those moments of trusted payment processing experience.

Show your customers how much they matter—that they are more than transactions. They are people, and they are at the heart of your C2B business.

Traditional IT and their networking infrastructures are giving way to cloud to meet for greater scalability, continuous availability and real-time responsiveness. But managing heterogeneous IT on your own can be challenging. It not only shifts your focus and resources from your core responsiblities, but if poorly done, it can also prevent you from realizing clear benefits from your infrastructure.

IBM Integrated Managed Infrastructure services provides a suite of more than 15 customizable services to help monitor and manage your cloud and traditional IT environment. Our design with flexibility will help to reduce downtime, scale operations and improve application availability while keeping your assets within your premises, on SoftLayer or on other public clouds

With the convergence of low-cost sensors, storage, near-ubiquitous connectivity powered by cloud and mobile technologies, Industrial Internet of Things (IIoT) is a trend that looks set to change the way organizations manage and maintain their assets. From utilities, to transportation, to manufacturing, to government agencies, these asset-intensive organizations must keep their facilities running at peak performance 24x7, to optimise return on assets and investments. IBM’s Asset Analytics solution coupled with Watson Internet of Things capabilities brings deeper and actionable insights to a new level in asset inventory optimization and opens up new "insights as a service" potentials for operators and manufacturers.

Every minute of every day, we are connected to the world through APIs. They are everywhere – in our mobile apps, in our connected cars, in our smart homes, and in the cities that we live. These APIs are creating an economy that is the source of much of the innovation that is happening today - as companies are realizing new possibilities for business by sharing what they do best with the world.

Today’s game is “disrupt or be disrupted”. The opportunity is here, and we’ll help you see the possibilities through real life stories and examples of monetization, innovation and customer centricity in the API Economy.