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Welcome to the age of empowered customers. Marketing is no longer a one-way street — it’s a conversation. Personalization and collaboration are essential.

It’s no surprise then that the position of CMO is radically changing to accomplish three key imperatives:

At IBM LeadershipConnect, you’ll discover how IBM can be your premier partner in embracing the empowered customer, by enhancing the customer experience through analytics, engaging customers through social marketing and optimizing your marketing performance.

Want to see what ‘putting the customer first’ means in the 21st century?

Sign up for the Marketing track of this must-attend event by clicking the link below.


Topic Presentation file name Speaker name
Keynote: The Future Practice of Marketing: Shaping our Belief 1.1 Keynote IBM LeadershipConnect 031113 (PDF, 2.26MB) Matt Friedman, VP for Marketi Development, IBM Growth Market Unit
Understanding Each Customer as an Individual 1.2 FINAL 20130311 Understanding Each Customer as an Individual IBM LeadershipConnect (PDF, 2.91MB) Tony Hocevar, Marketing Executive, Business Analytics, IBM Growth Market Unit
Creating Value at Every Touch 1.3 CMO Final Version (PDF, 3.01MB) Vince Leat, Enterprise Marketing Solution,IBM Asean
Unlocking the full value of customers 1.4 IBM summit customer value - Final JN (PDF, 933KB) Jens Niedzielski, Managing Director, OgilvyOne

IBM LeadershipConnect

Driving Transformation for Greater Value
Date: 12th March 2013
Time: 8:00 a.m. – 2:00 p.m. (Lunch Provided)
Venue: Lotus Suite 5-6, 22nd fl. Centara Grand at Central World


Download the agenda