Organizations face a dilemma as their marketplaces evolve: new competitors, new regulations, growing costs, waning customer loyalty & other emerging factors are making it more difficult to compete.
Successful businesses understand that they must use information to drive innovation—to change the way they do business and to differentiate themselves in their market. Many companies have built data warehouses that meet these needs, but are now finding they need to move beyond the back-office warehouse to leverage information on the front lines. They need information on demand and systems that can deliver on those promises with real incremental returns.
This paper investigates the challenges of building systems that bring business intelligence to the masses, and how an integrated set of products and services from IBM can help meet that goal.
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