Most companies these days invest a significant amount of time and money in maintaining ever-growing databases of information. And although that information may hold the key to a competitive advantage—valuable insight that can help retain customers or drive product improvements—much of that data has remained untapped. Most business intelligence tools are unable to search it; therefore, extracting business value from it has been practically impossible.
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Data warehousing: Dive deeper into more kinds of information for greater business insight.
