This paper covers the compelling reasons for why data profiling is a critical activity that should take place in the IT enterprise. Learn about reactive vs proactive data quality and the critical importance of Metadata as well as data profiling -why it's important and the steps it involves. The benefits of data profiling as well as capabilities such as column and domain analysis will also be covered. Poor quality data and lack of proactive thinking lead to unreliable information and data profiling can be a tremendous value add.
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