In a struggling economy, affordability is a do-or-die value proposition for vendors across all IT market segments, which creates a competitive environment where commodity-like solutions — such as appliances — can gain significant traction. Though today’s EDW market is not commoditized — not by a long shot, given the wide variation among vendors’ maturity, functionality, flexibility, scalability, support offerings, partner ecosystems, and other key criteria — appliance-like solutions have indeed become the dominant approach. The increasing price pressure on all EDW platform vendors, plus the growing range of mature, competitive solutions, fosters a market landscape where information and knowledge management pros increasingly compare and contrast the solution portfolios on a few key price performance metrics.
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The Forrester Wave™: Enterprise Data Warehousing Platforms, Q1 2009
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