Case studies: By industry

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Number Title Date
21.

Omnicom Group masters its money with business analytics ... Treasury team delivers wealth of insight

Find out why having a consistent platform for business analytics means a shorter learning curve when developing and delivering information to support Omnicom’s business, while at the seame time allowing the team to increase its level of expertise and efficiency with each dep...		 24 Apr 2012
22.

Czarnowski Display Service improves efficiency with reengineered workflow ... IBM Lotus Domino Designer software with XPages technology speeds web-based work order system creation

The company extended its existing IBM Lotus software to update the application development process by creating a web-based application using IBM Lotus Domino Designer software with XPages technology.		 20 Apr 2012
23.

Television Broadcasts Limited ... A Hong Kong television broadcaster is using sophisticated analytics to analyze its station's viewers and greatly increase the effectiveness of its advertising promotions.

A Hong Kong television broadcaster is using sophisticated analytics to analyze its station's viewers and greatly increase the effectiveness of its advertising promotions.		 31 Mar 2012
24.

[x+1] Video ... Marketing in Real Time - The Technology & Data Imperative

At the NexTargeting conference in May 2011, IBM Netezza's Brad Terrell and [x+1]'s Leon Zemel delivered a presentation entitled, "Marketing in Real Time - The Technology & Data Imperative." This video presents highlights from that presentation. 		15 Mar 2012
25.

MediaMath Video ... Netezza Data Analysis Powers Real Time Bidding for MediaMath Demand Side Platform

Roland Cozzolino, CTO and Tom Craig, VP Data & Information Strategy, from MediaMath sit down to discuss the combination of technologies they have impletmented that are the core of their data and analytics platform. 		15 Mar 2012
26.

Cincinnati Zoo transforms customer experience and boosts profits ... IBM Business Analytics creates more than $2.2 million in total benefits, delivering full ROI within three months

A Nucleus Research ROI study reveals that by adapting operational management to match customer demand patterns, Cincinnati Zoo has been able to increase attendance and revenues dramatically, resulting in annual ROI of 411 percent. The business analytics initiative paid for i...		 07 Mar 2012
27.

Global media company ... Boosts agility

The global media company chose IBM WebSphere® Cast Iron® Cloud integration to provide a preconfigured integration well within schedule. The real-time, bidirectional integration improved the client’s data management capabilities, which positively affected the sales function.		 07 Feb 2012
28.

MediaMath ... Category leader innovates with data and analytics

With the IBM Netezza data warehouse appliance, MediaMath gained a transparent view of all impressions and factors affecting the performance 13+ billion ad impressions daily. This insight helps ad buyers optimize ad placement, with one company reducing the cost per ad by over...		 24 Jan 2012
29.

APN News & Media facilitates financial consolidations with Finity Solutions ... Accelerating processes, eliminating manual work and simplifying audits with IBM Business Analytics

APN’s corporate finance department worked with Finity Solutions to implement IBM Cognos Controller and TM1. Cognos Controller provides a sophisticated, reliable method of consolidating financial data from companies within the group. Cognos TM1 extends the solution by adding ...		 09 Jan 2012
30.

Easts Group enjoys improved business insights ... Streamlining reporting across multiple data sources with IBM Cognos Express

Operating in a highly competitive market, it is important for the Group to maintain a close eye on all business units for review of KPIs for each of its facilities.		 06 Jan 2012

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