Case Studies

Case studies of how IBM helps its clients succeed

By industry > Media & Entertainment

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Number Title Date
21.

Six Flags Entertainment ... Improving business efficiency with enterprise asset management

With IBM Maximo Asset Management software, Six Flags staff is gaining greater insight into its assets, their conditions and work processes to identify and implement best practices across the organization.
12 Jul 2012
22.

Online content provider ... Boosting ad revenue over 30 percent with analytics powered by IBM Netezza data warehouse appliance

To boost response rates and maximize ad revenue, a large online content provider targets ads and content to thousands of customer segments. IBM Netezza data warehouse appliance powers the multi-terabyte data analysis that helps the provider decide which ads to send to which ...
30 Jun 2012
23.

A leading online advertising network ... IBM Netezza data warehouse appliance facilitates effective online ad targeting

An online advertising network wanted to develop a method to target price and volume for space ads. It chose IBM Netezza appliance for its ability to handle very large quantities of data and can now generate the critical price/performance curves in 1-5 minutes versus 1 hour b...
30 Jun 2012
24.

Canucks Sports & Entertainment wins at the storage expansion game ... High performance, cost-efficient, scalable storage with the IBM Storwize V7000

Canucks Sports & Entertainment, owners of the Vancouver Canucks hockey team, needed to expand their storage capacity to handle exponential growth in digital media. They needed a scalable storage system, and they were able to implement an IBM solution that surpassed their exp...
01 Jun 2012
25.

IBM web analytics helps improve user experience at Yellow Pages Group

Yellow Pages Group, Canada’s leading Internet company, chose IBM as its web analytics provider. Dedicated to helping small and midsize businesses improve their online presence, Yellow Pages Group’s properties, including YellowPages.ca, Canada411.ca and RedFlagDeals.com, reac...
23 May 2012
26.

IBM Cloud solution fortifies SaaS imaging resources for nViso ... IBM SmartCloud Enterprise platform offers low-cost, enterprise-level computing for image analysis

A Swiss research organization specializing in the capture and analysis of consumer emotions data using dynamic 3-D facial expression recognition technology uses the cost-effective, enterprise-level computing resources of the IBM SmartCloud Enterprise platform.
23 May 2012
27.

AlphaTV changes channels to digitized content ... With cost-efficient, space-saving IBM Linear Tape File System and IBM LTO-5 technology

AlphaTV was challenged to store vast amounts of television programming content, reduce their storage footprint and lower storage management costs. To address the challenges, they deployed the IBM Linear Tape File System, IBM Linear Tape-Open Ultrium 5 (LTO-5) tape drives and...
18 May 2012
28.

AlphaTV - IBM Client Reference Video

AlphaTV was challenged to store vast amounts of television programming content, reduce their storage footprint and lower storage management costs. To address the challenges, they deployed the IBM Linear Tape File System, IBM Linear Tape-Open Ultrium 5 (LTO-5) tape drives and...
18 May 2012
29.

How Cloud Computing and Analytics enhance Efficiency and the Wimbledon Experience

To remain the premier tennis event – the “premier grand slam” – the Club understands it needs to build on its already global brand and increase its reach to a more diverse audience.
14 May 2012
30.

Omnicom Group masters its money with business analytics ... Treasury team delivers wealth of insight

Find out why having a consistent platform for business analytics means a shorter learning curve when developing and delivering information to support Omnicom’s business, while at the seame time allowing the team to increase its level of expertise and efficiency with each dep...
24 Apr 2012

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