Smarter Planet Leadership Series Success stories

Case studies of how IBM helps its customers succeed

By industry > Banking

Customers:

Customers:

*3 column nested results data table.*
Number	Title	Date
1.	Grameen Foundation: Helping to reduce proverty through smarter microlending ... Smarter Planet Leaderhip Series The Grameen Foundation exists to provide microfinance institutions (MFIs) with the support they need to achieve their mission of reducing poverty in the world’s developing nations. George Conard is channeling his passion for microfinance into bringing smarter solutions to a ...	15 Nov 2011
2.	First Tennessee Bank: Analytics drives higher ROI from marketing programs ... Smarter Planet Leadership Series Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI.	06 May 2011

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