Case studies

for Business Intelligence and Financial Performance Management

By industry > Media & Entertainment

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Number Title Date
1.

Point Defiance Zoo & Aquarium ... Making the right decisions – whatever the weather

Working with BrightStar Partners, an Avnet Services company, and IBM, the PDZA team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before...
13 May 2013
2.

Getty Images ... Building a foundation for strategic compensation planning

By implementing IBM® Cognos® Incentive Compensation Management, Getty Images can create more strategic commission plans that help promote revenue streams from new product development and drive sales into bigger opportunities.
15 Apr 2013
3.

Chickasaw Nation Drives Growth With IBM Business Analytics

Chickasaw Nation Division of Commerce drives decision-making ... Supporting rapid growth with business analytics solutions from IBM and Kurt Salmon
26 Nov 2012
4.

Tele Ticket Service drives improved ticket sales ... Launching new business intelligence services with IBM software and IBM Business Partner Numius

IBM Business Partner Numius worked with the business to deploy the cloud-based Numius Platform Services solution, which uses IBM software.
30 Oct 2012
5.

Omnicom Group masters its money with business analytics ... Treasury team delivers wealth of insight

Find out why having a consistent platform for business analytics means a shorter learning curve when developing and delivering information to support Omnicom’s business, while at the seame time allowing the team to increase its level of expertise and efficiency with each dep...
24 Apr 2012
6.

Television Broadcasts Limited ... A Hong Kong television broadcaster is using sophisticated analytics to analyze its station's viewers and greatly increase the effectiveness of its advertising promotions.

A Hong Kong television broadcaster is using sophisticated analytics to analyze its station's viewers and greatly increase the effectiveness of its advertising promotions.
31 Mar 2012
7.

Cincinnati Zoo transforms customer experience and boosts profits ... IBM Business Analytics creates more than $2.2 million in total benefits, delivering full ROI within three months

A Nucleus Research ROI study reveals that by adapting operational management to match customer demand patterns, Cincinnati Zoo has been able to increase attendance and revenues dramatically, resulting in annual ROI of 411 percent. The business analytics initiative paid for i...
07 Mar 2012
8.

APN News & Media facilitates financial consolidations with Finity Solutions ... Accelerating processes, eliminating manual work and simplifying audits with IBM Business Analytics

APN’s corporate finance department worked with Finity Solutions to implement IBM Cognos Controller and TM1. Cognos Controller provides a sophisticated, reliable method of consolidating financial data from companies within the group. Cognos TM1 extends the solution by adding ...
09 Jan 2012
9.

Easts Group enjoys improved business insights ... Streamlining reporting across multiple data sources with IBM Cognos Express

Operating in a highly competitive market, it is important for the Group to maintain a close eye on all business units for review of KPIs for each of its facilities.
06 Jan 2012
10.

PRISA Digital ... PRISA Digital is able to better understand its audiences—and deliver results to its advertisers—by integrating its programming and advertising functions across print, television, radio, web and publishing divisions

A major Spanish media company deploys IBM’s Media Enterprise Framework (MEF) software platform, a multifaceted solution that streamlines processes across all business lines, and provides centralized access to enterprise-wide content to enable predictive marketing and targete...
09 Dec 2011

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