Published on 30 Aug 2012
"Sterling Order Management enables us to ensure the right inventory is available when our customers want it—no matter what channel they use to reach us. " - David Kardesh, CIO Cabela’s
Customer:
Cabela’s
Industry:
Retail
Deployment country:
United States
Solution:
Cloud Computing, Smarter Commerce
Overview
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer and leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Founded in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world through well-established direct business and a growing number of destination retail stores.
Business need:
When Cabela’s embarked on a strategic initiative to move from a catalog-centric business to a multichannel retailer, company officials knew it was time to replace the aging legacy order management system. “Our previous allocation and fulfillment systems didn’t talk to one another well, which affected customer service,” explained David Kardesh, CIO Cabelas. “We needed a new order management system that could handle growing demand across every selling channel. Our overall goal was to achieve a global inventory view across all demand and fulfillment channels.
Solution:
Sterling Commerce replaced Cabela’s previous order management system with a solution called Sterling Order Management, which takes demand from every channel and orchestrates fulfillment across their entire supply chain. Now the company has global visibility of orders as well as all inventory across all demand and fulfillment channels. This means the company can manage and monitor orders from multiple channels and coordinate fulfillment across all stocking and fulfillment locations, including stores, warehouses, suppliers and partners.
Benefits:
Sterling Order Management provides a common gateway to manage and monitor orders from multiple channels, as well as coordinate fulfillment across all stocking and fulfillment locations, including Cabela’s stores, warehouses. Sterling Order Management combines every step of the order management lifecycle into a single, unified process—despite disparate systems. Cabela’s multichannel retail model includes brick and mortar stores, a catalog, and the Internet to meet customers’ ever-growing needs and expectations.
Case Study
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer and leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Founded in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world through well established direct business and a growing number of destination retail stores.
Business challenge
When Cabela’s embarked on a strategic initiative to move from a catalog-centric business to a multichannel retailer, company officials knew it was time to replace the aging legacy order management system. “Our previous allocation and fulfillment systems didn’t talk to one another well, which affected customer service,” explained David Kardesh, CIO Cabelas. “We needed a new order management system that could handle growing demand across every selling channel. Our overall goal was to achieve a global inventory view across all demand and fulfillment channels, but we knew we needed a flexible application that could be configured to meet our unique needs,” he said.
Kardesh also turned to Sterling Commerce to use their EDI VAN.
Solution
Sterling Commerce replaced Cabela’s previous order management system with a solution called Sterling Order Management, which takes demand from every channel and orchestrates fulfillment across their entire supply chain. Now the company has global visibility of orders as well as all inventory across all demand and fulfillment channels. This means the company can manage and monitor orders from multiple channels and coordinate fulfillment across all stocking and fulfillment locations, including stores, warehouses, suppliers and partners.
The Sterling Commerce solution links disparate systems by spanning application boundaries. In addition, the solution enables Cabela’s to globally schedule and source orders based upon configurable business rules.
“Our market is highly competitive, so it is absolutely necessary we have the tools in place to ensure the highest level of customer satisfaction,” Kardesh said. “Sterling Order Management helped us improve customer service and also move forward on other strategic initiatives, like implementing a warehouse management system.”
Key benefits
Global visibility of inventory
Sterling Order Management provides a common gateway to manage and monitor orders from multiple channels, as well as coordinate fulfillment across all stocking and fulfillment locations, including Cabela’s stores, warehouses.
Single, unified process
Sterling Order Management combines every step of the order management life cycle into a single, unified process—despite disparate systems.
Improves customer service/reduces customer service inquiries
Cabela’s multichannel retail model includes brick and mortar stores, a catalog, and the Internet to meet customers’ ever-growing needs and expectations. Sterling Order Management supports all of these channels, thus providing customers with a positive, unified shopping experience, regardless of the ordering channel or fulfillment mode.
Streamlines new store openings
In the past, Cabela’s had to modify its legacy code before opening a new store, which was an arduous process. Now a simple configuration change makes the process much more efficient.
Increases revenue and customer retention
Global visibility of inventory across all channels enabled its distribution centers and retail selling channels to meet all business metrics that year.
For more information
To learn more about IBM Software, contact your IBM sales representative or visit: ibm.com/software
Components
IBM products and services that were used in this case study.
Software:
Sterling Order Management Service
Legal Information
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