Data One accelerates client service and cuts energy costs by 40 percent

Streamlining and simplifying with ultra-flexible IBM PureFlex System

Published on 19-Nov-2013

"In addition to cutting our IT management workload, the IBM PureFlex solution has reduced our energy consumption by more than 40 percent, saving money and helping the company with our ISO 14001 certification." - Laurent Paris, IT Director, Data One

Customer:
Data One

Industry:
Wholesale Distribution & Services

Deployment country:
France

Solution:
Flex System, Flex System Manager, Flex System p460, Flex System running hypervisor - VMware, Flex System x240, PureFlex, PureFlex Standard, PureFlex System running hypervisor - VMware, PureFlex System running Linux - SUSE, PureFlex System running OS - AIX

IBM Business Partner:
Erica, SAP

Overview

Groupe Diffusion Plus is an independent French company in the global communication market, whose eight subsidiaries make it a major player in Direct Marketing solutions. Data One is its lead subsidiary for managed marketing solutions, using advanced technology to stand out from the crowd as a provider of high value-add services around industrialisation, paperless processes and the traceability of data process flows. Its investments in equipment and human resources make it a driving force in a fast-growth market undergoing a digital revolution.

Business need:
To ensure that it could compete effectively in a crowded marketplace, Data One needed to respond faster to client service requests, while finding opportunities to drive up efficiency.

Solution:
Deployed the IBM® PureFlex™ System with both IBM POWER® and Intel Xeon processor-based nodes, running IBM AIX®, Microsoft Windows and Linux environments in a single footprint.

Benefits:
Enhances flexibility and speed of response to new client requirements; unifies and simplifies systems management, decreasing administrative workload; reduces electricity costs by more than 40 percent.

Case Study

To read a French version of this case study, please click here

Groupe Diffusion Plus is an independent French company in the global communication market, whose eight subsidiaries make it a major player in Direct Marketing solutions. Data One is its lead subsidiary for managed marketing solutions, using advanced technology to stand out from the crowd as a provider of high value-add services around industrialisation, paperless processes and the traceability of data process flows. Its investments in equipment and human resources make it a driving force in a fast-growth market undergoing a digital revolution.

In the face of competition, Data One constantly strives to differentiate itself from competitors through increased efficiency, innovation and economies of scale. Laurent Paris, IT Director for the group, says, “We offer clients the opportunity to significantly improve the impact and cut the cost of running large personalized mail shots – whether physical or electronic. To gain more capacity and performance, and to accelerate the delivery of new services to clients, we set out to consolidate and refresh our IT infrastructure.”

Consolidated administration
Data One worked with IBM Business Partner Erica to deploy an IBM PureFlex System offering to support most of the company’s business systems, including its print management software, an IBM Cognos® environment for creating dashboards and reports about IT service levels, the development landscape for the company’s SAP ERP application, and a large VMware virtual server landscape. Erica is a systems integrator founded in 1978 and a long-term partner of IBM, which assists enterprises in the deployment of heterogeneous IBM solutions. As one of the first partners to invest in the IBM PureFlex platform and the necessary skills to deploy the solution, Erica’s role in the Data One project was central to its success.

The PureFlex System offering is populated with two IBM Flex System™ p460 compute nodes, based on IBM POWER architecture, and six Intel processor-based IBM Flex System x240 compute nodes. Data One also deployed the integrated IBM Storwize® V7000 disk system for easy data management, and the IBM Flex System Manager™ node to integrate management of server, storage, networking and virtual environments from a single point of control.

Bertrand Villette, Project Manager at Data One, says, “IBM PureFlex enabled us to consolidate our existing servers to a compact solution with a single management tool for servers, storage and networking.”

The PureFlex solution replaced twelve servers and four storage systems, shrinking this part of Data One’s infrastructure by 75 percent, from four to one rack. Unifying data storage on a single virtualized platform allowed the company to significantly improve utilization, reducing the total disk capacity it requires.

“Capacity management is much easier with Storwize, and our storage costs are significantly lower,” says Laurent Paris.

Resilient and flexible
“The PureFlex concept fits our needs very well, giving us great flexibility in resizing virtual machines as demand changes,” says Bertrand Villette. “It also offers us in-built redundancy – in the unlikely event that one of the compute nodes fails the solution is configured so that we can continue to work without interruption.”

Cutting time-to-market
Laurent Paris adds, “In addition to cutting our IT management workload, the IBM PureFlex solution has reduced our energy consumption by more than 40 percent, saving money and helping the company with our ISO 14001 certification.”

More important, the IBM solution gives Data One greater scalability, flexibility and speed of response to requests from clients. “We have seen a great improvement in the speed of provisioning new virtual servers, thanks to the ability to provision everything – including the storage – through Flex System Manager,” says Laurent Paris. “What previously required the coordinated effort of three different people can now be handled by a single person. In this way, the PureFlex solution allows us to respond faster and at lower cost to new client requirements.”

For more information
To learn more about IBM solutions, contact your IBM sales representative or visit: ibm.com/pureflex

For more information about Data One, visit: www.dataone.fr

For more information about Erica, visit: www.erica.fr

Products and services used

IBM products and services that were used in this case study.

Hardware:
Flex System, Flex System Manager, Flex System p460, Flex System running hypervisor - VMware, Flex System running OS - AIX, Flex System x240, PureFlex Standard, PureFlex System running hypervisor - VMware, PureFlex System running Linux - SUSE, PureFlex System running OS - AIX, Storage, Storage: Storwize V7000

Software:
AIX

Operating system:
AIX

Service:
IBM-SAP Alliance

Legal Information

© Copyright IBM Corporation 2013. Compagnie IBM France. 17 avenue de l’Europe. 92275 Bois-Colombes Cedex. Produced in France. November 2013. IBM, the IBM logo, ibm.com, AIX, Cognos, IBM Flex System, IBM Flex System Manager, POWER, PureFlex and Storwize are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at: www.ibm.com/legal/copytrade.shtml. Intel, the Intel logo, Xeon and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.