Speicher M1 puts its business in the limelight

With an IBM private cloud powering its end-to-end media asset management solution

Published on 28-Feb-2013

"IBM technology gives us the power and scale to offer a truly end-to-end service to our customers at an attractive price: a huge advantage over the competition." - Peter Flory, Managing Director, Speicher M1 GmbH

Customer:
Speicher M1

Industry:
Computer Services

Deployment country:
Germany

Solution:
Technical Computing, Cloud Computing, Cloud & Service Management, Enabling Business Flexibility, General Parallel File System (GPFS), High Availability , Smarter Computing

IBM Business Partner:
PROFI Engineering Systems AG

Overview

Speicher M1 GmbH, based in Bremen, Germany, offers cloud-based media asset management services. The company provides a collaboration platform to host and manage video data for customers in the movie and video industry. Secure archiving on durable media is crucial to protect media assets and enable long-term monetization of movie footage. The industry faces enormous challenges around archiving and indexing large volumes of digital video data over long periods, prompting many companies to outsource data hosting.

Business need:
Speicher M1 saw an opportunity to gain a competitive edge by offering a secure, highly available and low-cost cloud-based service to collaboratively manage media assets through their entire lifecycle.

Solution:
Worked with IBM Business Partner PROFI Engineering Systems to deploy a cloud-based platform for storing, managing and distributing digital media, built on IBM server and storage solutions.

Benefits:
Fast and secure end-to-end media asset management platform running on a private cloud enables full-service solution at a fraction of the price of competing storage-only solutions.

Case Study

To read a German version of this case study, please click here

Speicher M1 GmbH, based in Bremen, Germany, offers cloud-based media asset management services. The company provides a collaboration platform to host and manage video data for customers in the movie and video industry. Secure archiving on durable media is crucial to protect media assets and enable long-term monetization of movie footage. The industry faces enormous challenges around archiving and indexing large volumes of digital video data over long periods, prompting many companies to outsource data hosting.

Peter Flory, Managing Director of Speicher M1 GmbH, comments, “Our customers typically work in large, distributed teams. Providing fast access to video data and supporting effective collaboration among team members are key priorities, yet most managed cloud solutions offer data storage only.”

Speicher M1 saw a gap in the market for an end-to-end platform combining digital media storage, management and distribution. There was an opportunity for the company to distinguish itself from competitors by offering a cloud-based service for full-lifecycle management of media assets. Speicher M1 recognized that capturing as many new customers as possible would also depend on competitive pricing. “Our research showed that many of the top service providers were charging in excess of one hundred euros a month per terabyte of data,” notes Flory. “We aimed to offer our full solution at a much more competitive price.” Speicher M1 decided that IBM offered the optimal platform for rapid, secure and cost-effective management and deployment of cloud-based applications and services. Speicher M1 drew on the skill and experience of IBM Business Partner PROFI Engineering Systems to help it build an end-to-end solution. The cloud platform supporting the new solution is based on four IBM® System x® 3650 class servers and an IBM System Storage® DS3512 Express with an IBM System Storage EXP3512 Express Storage Expansion Unit.

Speicher M1 implemented an IBM System Storage TS3500 Tape Library with IBM TS1140 Tape Drives to provide long-term archiving capabilities. The company uses IBM Tivoli® Storage Manager to provide hierarchical storage management for its tape storage, fully automating video archiving on tape drives. The IBM servers and storage systems are connected using IBM System Storage SAN24B-4 Express SAN switches featuring fast 8 Gb/s Fibre Channel links. For improved performance and high availability, Speicher M1 operates its systems in a cluster configuration, running Red Hat Enterprise Linux and using IBM General Parallel File System (GPFS™).

The cloud-based platform provides a host of industry-specific features which support efficient processing and collaboration among distributed teams. These include advanced search and filter options that enable customers to easily navigate through extensive footage. Customers can access the service via an online portal, making it quick and easy for teams to manage, edit and market projects regardless of location.

Speicher M1 has gained a cost-efficient archiving and media asset management platform, which will help it to better support customers in the movie and video industry. Combining different storage technologies allows the company to offer its customers an integrated, high-performance solution, at a significantly lower rate than competitors.

“By using a mix of IBM disk and tape storage, we can balance price and performance, improving the cost-efficiency of the solution significantly,” says Flory. “This approach allows us to offer a high-performance solution at a competitive price, which we believe puts us ahead of our competitors.”

The scalability of the IBM solution enables Speicher M1 to grow its storage dynamically, in response to changing customer demand.

The new solution provides support throughout the entire media asset lifecycle, and featuring easy integration with web shops and other third-party systems. This enables media companies to process, distribute and market their videos with minimal effort.

“Our customers can preview footage online without downloading large video files,” says Flory. “They can categorize and discuss clips while working on the movie. Finally, they can share the finished movie with partners, host online screenings or even connect their archive directly to web shops. This provides companies with one central platform for all video production and distribution needs—without large upfront investment costs.”

Flory concludes: “We wanted to provide a service that went beyond media storage to offer an integrated range of tools to maximize customer productivity. With help from IBM and PROFI Engineering Systems, we have built a solution that does just that. IBM technology gives us the power and scale to offer a truly end-to-end service to our customers at an attractive price: a huge advantage over the competition.”

About PROFI Engineering Systems

PROFI Engineering Systems AG offers system integration and infrastructure solutions for companies of all sizes. An IBM Business Partner since 1985, PROFI AG employs 315 people at 14 locations, and serves more than 1,300 customers.
To learn more about products, services and solutions from PROFI Engineering Systems, please visit: www.profi-ag.com

Products and services used

IBM products and services that were used in this case study.

Hardware:
Storage, Storage: DS3500 Express, Storage: Tape & Optical Storage, Storage: TS3500 Tape Library, System x, System x: System x running Linux - Red Hat, System x: System x3650 M3

Software:
General Parallel File System

Operating system:
Linux

Legal Information

© Copyright IBM Corporation 2013. IBM Corporation, Systems and Technology Group, Route 100, Somers, NY 10589. Produced in the United States of America. February 2013. IBM, the IBM logo, ibm.com, GPFS, System Storage, System x, and Tivoli are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. IBM and PROFI Engineering Systems are separate companies and each is responsible for its own products. Neither IBM nor PROFI Engineering Systems makes any warranties, express or implied, concerning the other’s products. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Actual available storage capacity may be reported for both uncompressed and compressed data and will vary and may be less than stated.