Centerstone Research Institute

Smarter Planet Leadership Series Video: Smarter clinical decisions help patients and performance

Published on 01 Dec 2011

Validated on 03 Jun 2013

Centerstone Research Institute


Deployment country:
United States

Big Data & Analytics, BA - Business Analytics, BA - Business Intelligence, Smarter Planet, Workload Optimized Infrastructure Framework

Smarter Planet:
Leadership Series, Smarter Healthcare


COO Tom Doub and everyone else at the Centerstone Research Institute fervently believe in the mission of their organization—supporting Centerstone’s efforts to prevent and cure behavioral illnesses. They brought that same zeal to their goal of transforming Centerstone Research Institute into a data-driven provider

How Accomplished:
Driven by a changing business landscape, Centerstone went on the offensive. Resolving to take advantage of the information it captures, Centerstone embedded intelligence into its clinical decisionmaking practices and made it more transparent. Empowering its clinicians to make smarter decisions has had a direct impact on the company’s financial performance, increasing revenue by 30%. But more importantly, it has enabled Centerstone to improve key quality-of-care measures, while making itself more accessible to patients

Making ‘little wins’ add up:Recognizing the need to nurture a data-driven culture within Centerstone, CRI methodically built a case for change through a series of incremental “under-the-radar” successes. “As we accumulated little wins, we built up a lot of momentum…You need to be opportunistic and take advantage of little wins along the way and not try to change the world overnight.”— Casey Bennett, Data Architect, Data Analytics Department, CRI

Lessons Learned:
Virtuous cycle of data quality: In making business information more transparent to clinicians, CRI managers were surprised that it led to an improvement in data quality. “The fact that clinicians and managers benefited from [data] transparency ultimately proved to be an incentive for them to get the information into the system correctly. That gave us a very strong foundation of ‘good’ data that we could then use for the kind of modeling we’re doing now.”— Tom Doub, Chief Operating Officer, Centerstone Research Institute

• 30% increase in revenue • 25% increase in treatment plan compliance, signifying improved quality • 25% increase in the amount of time clinicians spend with patients (as opposed to administrative tasks) • Patients can now schedule services in 10 days instead of 16, a 37% improvement in access


Click here to view the Smarter Planet Leadership Series Interactive Web Portal for Centerstone

SMART IS…transparent mental healthcare data

Nashville-based Centerstone is a top behavioral health services company
Providing mental health and substance abuse treatment to 70,000 people per year
In direct collaboration with the Centerstone Research Institute

Video Transcript

IBM Leadership Series Video

Interviewees: Casey Bennett - Centerstone Research Institute, Data Architect
Tom Doub - Centerstone Research Institute, Chief Operating Officer

TEXT: SMART IS…transparent mental healthcare data

TEXT: Nashville-based Centerstone is a top behavioral health services company
Providing mental health and substance abuse treatment to 70,000 people per year
In direct collaboration with the Centerstone Research Institute

Tom Doub: The field of behavioral health is essentially a specialty healthcare environment. Our focus is on dealing with people who have mental health and substance use problems, things like; depression, schizophrenia. These issues are so common in the United States today that virtually no one is untouched.

Casey Bennett: The problem we have in modern areas is information overload. It’s not that we don’t have the information we need to do these things it’s that what are you supposed to pay attention to?

Tom Doub: In the past, the doctor-patient experience at Centerstone would have been driven primarily by the expertise and the knowledge of the doctor that you might go to. You wouldn’t be guaranteed that you’d have even the same access to care in one clinic versus another because they might have been run differently.

Casey Bennett: Data is not information. Information is data that has meaning attached to it. In order to get there you have to do something with it, you have to transform it.

Tom Doub: Several years ago I came together with our vice president for quality improvement and our CIO and we combined resources, essentially putting all of the staff together into one group, our analytics team to help sort of bridge the divide there and build a united front.

Tom Doub: …and what we’ve been able to do through developing some of these support tools for staff is begin to make things more transparent. We began working with predictive modeling tools and modeler and built an algorithm that would help us which services are likely to work best for which individual.

Casey Bennett: And part of that was using IBM SPSS modeler and statistics to begin to transform our data into the sort of actionable information that we’re talking about.

Casey Bennett: … really taking those tools and beginning to understand the patterns that exist. When you begin to understand those things, those probabilities of outcomes in a very precise way and you can then begin to individualize them to particular patients.

Tom Doub: …which ultimately, I think is one of the great opportunities not just for behavioral healthcare, but all of healthcare as we move forward. So with the same number of clinical staff that we had when we started this effort we’re now able to provide about 30% more care.

Casey Bennett: That is basically been by reducing the administrative burden on them, which translates to millions and millions of dollars.

Casey Bennett: We’ve seen a 25% increase in treatment plan compliance.

Tom Doub: When we started this, people on average had to wait about 16 days to get into our system, where as in the course of just a few months that number came down to 10 days. Which is a dramatic increase, because they are depressed and they can’t get out of bed and work every day, or they’re addicted to alcohol and drugs and they decided they want to change and they want help.

Tom Doub: I got into healthcare because of my interest in helping people, and knowing that they are going to get better services, or may have access to services that they couldn’t have is incredibly meaningful to me. By delivering more service, by providing that service in a more consistent way, we believe that ultimately translates to more lives that are changed and transformed by the services we provide at Centerstone.

TEXT: The Centerstone Research Institute solution is based on:

IBM® SPSS® Modeler
IBM SPSS Statistics


IBM products and services that were used in this case study.

SPSS Modeler, SPSS Statistics Professional

Leadership Series Web Portal


Clients share personal experiences on transforming a smart idea.