Ishinomaki City

Sales improved and public confidence restored with the application of analytics to fishery management

Published on 11-Dec-2013

"Real information replaces rumor, thanks to this analytics solution, helping restore faith in and boost business for the local fisheries industry." - Mr. Kameyama, mayor

Customer:
Ishinomaki City

Industry:
Government

Deployment country:
Japan

Solution:
Big Data & Analytics, Big Data & Analytics: Risk, BA - Business Analytics, BA - Business Intelligence, BA - Predictive Analytics, Smarter Planet

IBM Business Partner:
Japan Abacus Corp.

Overview

Located in the eastern section of the Miyagi Prefecture in Japan, Ishinomaki City provides civic services for its approximately 150,000 residents.

Business need:
The city’s thriving fisheries industry suffered a major blow after the nuclear accident caused by the 2011 earthquake. To restore the industry, the city needed to prevent dangerous fish from entering the supply chain and to show the public that the local fish supply was once again safe.

Solution:
By pinpointing at-risk areas and species, the solution allows fisheries to avoid contaminated fish and locations and gives consumers clear information about the fish they are buying.

Benefits:
By preventing radioactive fish from being sold in the marketplace, the fisheries management application has helped restore lost sales for the Ishinomaki fishing industry by 30 percent since the city implemented the solution.

Case Study

Located in the eastern section of the Miyagi Prefecture in Japan, Ishinomaki City provides civic services for its approximately 150,000 residents. Ishinomaki City experienced severe damage during the Great East Japan Earthquake of March 2011. Determined to fully rebuild, the city fully anticipates that its recovery efforts will lead to

a thriving, desirable municipality.

The Opportunity
The city’s thriving fisheries industry suffered a major blow after the nuclear accident caused by the 2011 earthquake. To restore the industry, the city needed to prevent dangerous fish from entering the supply chain and to show the public that the local fish supply was once again safe.

What Makes It Smarter
A radioactivity-analysis and information-sharing solution integrates species and location data from commercial fisheries. It then uses near-real-time analysis to create a single view of radioactivity in the waterways and fish around Ishinomaki. By pinpointing at-risk areas and species, the solution allows fisheries to avoid contaminated fish and locations and gives consumers clear information about the fish they are buying.

Real Business Results
By preventing radioactive fish from being sold in the marketplace, the fisheries management application has helped restore lost sales for the Ishinomaki fishing industry by 30 percent since the city implemented the solution. The evidence-based solution has helped quell rumors about radioactivity by identifying where fish are caught and the level of radioactivity in that area as well as in the fish itself. The solution also helps ensure that commercial fishers can avoid radiation exposure by identifying high-risk species and areas.

For More Information
Please contact your IBM representative or IBM Business Partner.
Visit us at ibm.com/db2.

To learn more about Ishinomaki City, visit www.city.ishinomaki.lg.jp

Products and services used

IBM products and services that were used in this case study.

Hardware:
System x: System x running Windows, System x: System x3100 M4

Software:
DB2 Workgroup Server Edition, Cognos Insight, SPSS Statistics

Service:
GBS CRM: Business Intelligence

Legal Information

© Copyright IBM Corporation 2013 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States of America November 2013 IBM, the IBM logo, ibm.com, DB2, Cognos, SPSS and Global Business Services are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.The performance data discussed herein is presented as derived under specific operating conditions. Actual results may vary. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.