Published on 05-Dec-2007
Validated on 01 Jun 2009
"Joining PartnerWorld Industry Networks and using the exceptional resources that IBM can bring to a partner lets us take our business to a whole new level. Our relationship with IBM is making Bazaarvoice grow faster and in more robust ways than we would have otherwise seen." - Brant Barton, vice president, business development, Bazaarvoice
Customer:
Bazaarvoice
Industry:
Retail
Deployment country:
United States
Solution:
Business-to-Consumer, Business Continuity, Business Performance Transformation, Business Resiliency, Customer Relationship Management, Empowering People, Information On Demand, Infrastructure Simplification, Small & Medium Business, Transforming Business
IBM Business Partner:
Bazaarvoice
Overview
Working with IBM, Bazaarvoice, an IBM Business Partner headquartered in Texas, chose IBM WebSphere Commerce as a superior platform for hosting its social commerce solutions.
Business need:
Bazaarvoice, an IBM Business Partner, headquartered in Austin, Texas, was looking for a vehicle to help its own software solution to increase online sales and create innovative tools to facilitate online commerce.
Solution:
Bazaarvoice chose IBM WebSphere Commerce to help enable its core products -- Ratings & Reviews, Ask&Answer and Bazaarvoice Stories.
Benefits:
Bazaarvoice social commerce solutions running on IBM WebSphere Commerce helped increase online sales and reduce return rates as well as improve customer satisfaction and loyalty.
Case Study
Bazaarvoice, Inc.
Austin, Texas
www.bazaarvoice.com
Bazaarvoice is a pioneer in developing technology and services that encourage and harness online word-of-mouth marketing and boost e-commerce. Working with IBM, Bazaarvoice chose IBM WebSphere® Commerce as a superior platform for its social commerce solutions.
“Joining PartnerWorld Industry Networks and using the exceptional resources that IBM can bring to a partner lets us take our business to a whole new level. Our relationship with IBM is making Bazaarvoice grow faster and in more robust ways than we would have otherwise seen.”
Brant Barton, vice president, business development, Bazaarvoice
Challenge
In the offline world, word of mouth is a powerful force, and perhaps the most trusted form of advertising. Bazaarvoice, an IBM Advanced Business Partner that participates in IBM PartnerWorld® Industry Networks and is optimized in the retail industry, saw the potential for word-of-mouth marketing to increase online sales and created innovative tools to facilitate this capability.
Solution
Bazaarvoice core products -- Ratings & Reviews™, Ask & Answer™, and Bazaarvoice Stories™ -- provide capabilities that are critical to differentiating retailers and driving sales. The tools, respectively, help enable customers to rate products and write reviews, ask questions and get answers directly from other consumers, and share user experiences. They can also seamlessly feed data to IBM DB2® databases.
Bazaarvoice solutions, which are hosted, managed and monitored, provide advanced analytics. They work with any
e-commerce platform, including IBM WebSphere Commerce, a next-generation solution for e-commerce needs which is the preferred foundation for the applications for multi-channel retailers.
“WebSphere Commerce provides a whole set of possibilities that simply wouldn’t be possible with other e-commerce platforms that lack WebSphere’s multi-channel capabilities,” said Brant Barton, vice president, business development, Bazaarvoice.
Benefits
Bazaarvoice social commerce solutions running on IBM WebSphere Commerce:
• Increase online sales and reduce return rates
• Improve customer satisfaction and loyalty
• Improve search ranking and drive qualified leads
• Provide better understanding of customer wants and needs
Products and services used
IBM products and services that were used in this case study.
Software:
WebSphere Commerce Enterprise
Footnotes and legal information
The information contained in this documentation is provided for information purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, expressed or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
©Copyright IBM Corporation 2007
Route 100
Somers, NY 10589
U.S.A.
Produced in the
United States of America
12-07
All Rights Reserved
International Business Machines Corporation, the IBM logo, DB2, PartnerWorld, and WebSphere are trademarks or registered trademarks of IBM Corporation in the United States, other countries, or both.
Windows is a trademark of Microsoft Corporation in the United States, other countries, or both.
Other company product or service names may be trademarks or service marks of others.