Published on 01 Nov 2011
"The SmartCloud Engage service is helping our licensee’s operate as one connected, informed and cohesive business. We are making better business decisions and spending less time and money traveling." - Raymond Huff, president, Russell’s Convenience
Cloud Computing, SaaS, SmartCloud - Solutions, Social Business for Marketing, Social Business Framework
A subsidiary of HJB Convenience Corporation, Russell’s Convenience is headquartered in Lakewood, Colorado. The company retails highend foods and other convenience products to customers in large high rise office buildings.
Unresolved issues Russell’s Convenience needed an easy way to connect and share information among its 25 stores and with its licensees, vendors and partners to quickly identify and resolve operational issues.
Collaboration in the cloud The company adopted the IBM SmartCloud Engage service to enable staff members to communicate more seamlessly and transparently across stores and with external stakeholders.
Becoming a social business With greater transparency into operations, the company is able to respond more quickly and flexibly to the insights generated from more engaged project teams.
With 25 stores spread across Colorado, Hawaii and California, Russell’s Convenience experienced difficulty keeping track of day-to-day concerns and operations. As a result, many issues went unresolved. Travel and postage costs were also increasing, yet the operations were not becoming more efficient. The company needed an easy way to connect and share information among its stores to identify and address problems more quickly without increasing travel. Additionally, Russell’s Convenience wanted a better system for working beyond the firewall with its licensees, vendors and partners.
With help from IBM Business Partner Alacrinet Consulting Services, Russell’s Convenience adopted the IBM SmartCloud™ Engage (formerly LotusLive™ Engage) service. Managers now communicate more seamlessly and transparently among locations and across the company’s business community. Instead of requiring people to search emails or make phone calls, issues are compiled and stored in a centralized location in the cloud, which is easily accessible to authorized users inside and outside the company. Further, Russell’s Convenience has access to cloud-based social business and collaboration tools, including file storing and sharing, instant messaging, web conferencing and activity management to track issues, collect input and discuss solutions. Using “Activities” marketing personnel are able to work with the different stores to determine best selling products and make sure all stores carry those products, helping to increase sales revenues. The company also uses web meetings to keep store managers informed about the latest projects, policies, and sales and marketing initiatives.
Version control and time zone differences are no longer a concern; the latest document is always available for viewing anytime, anywhere.
The SmartCloud Engage service offers a unique guest account model that provide free-of-charge access. With this access model, the architectural firm that works with Russell’s Convenience was able to join cloud-based meetings and present plans online for the client to review and approve, speeding remodeling projects and cutting travel costs. Additionally, the point-of-sale software vendor for Russell’s Convenience now has access to an online activity site for firsthand knowledge of software issues as they are reported, which significantly reduces the time it takes to identify and correct bugs and implement upgrades.
· Cuts travel expenses by 33 percent, saving approximately USD 30,000 per year
· Slashes postage costs by 50 percent
· Helps increase sales in multiple markets and accelerates problem solving and project completion
For more information
To learn more about IBM SmartCloud for Social Business service offerings, contact your IBM sales representative or IBM Business Partner, or visit: ibmcloud.com/social
To learn more about how Russell’s Convenience is becoming a social business, watch the video: IBM Social Business: Russell’s Convenience
IBM products and services that were used in this case study.
© Copyright IBM Corporation 2011 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America October 2011 All Rights Reserved IBM, the IBM logo, ibm.com and LotusLive are trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.